The New Radio Ad for Artemis

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The future is Bright! We were very happy to hear our first radio advert today on Bright FM, being a company that spends every waking hour making sure our clients get enquires from the internet this may seem a strange medium for us to be using. However, we do understand that not every business is aware of the power and potential of SEO and as a result are not even looking for help.

So, with the help of the guys at Bright FM, we are reaching out across the county with a simple message and an offer of help for businesses that are struggling to get enough or any business from their current website.

Did you hear our new advert? What did you think of it?

We deal with lots of local clients large and small, get in touch for a free review and let us help you get the best out of your website and online profile. Call us now for a free consultation on 01444 645018.


Office Move!

Last Friday we packed up our server, emptied the tea bags into our cars and headed over to our brand new offices! Located just slightly further up Balcombe Road heading out of Haywards Heath, the new Artemis offices boast an openly laid out space with more desk room, high ceilings, skylights and an iconic design as the whole premises are a converted stable and a Grade II Listed building.

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Over the course of the past few weeks we have been busy planning the move. Having been at Borde Hill for just over a year now, it is sad to be moving out, but with a growing team the move is a real step forward for us.

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The office overlooks a stunning courtyard built in the 19th century where members of the team will be able to have lunch, with colleagues and clients alike looking to take five minutes out of their day to enjoy a breath of fresh air and relax amidst the beautiful countryside and rolling hills of Sussex.

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There are still a few things to be taken care of, with a water cooler on the way and plans for a few tropical fish to be added to the Artemis team, but for the most part we are well settled in the new Artemis Offices!

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We are really excited about starting life in a new office and we hope that our new office will help us to bring an even better online marketing service to all our customers, both old and new.


Facebook is 10 Years Old Today

Facebook turns 10 today, the 4th February, so happy 10th birthday Facebook! Facebook has grown immensely as a social network, a media sharing site and as a site that promotes traffic to and from other businesses. Since the dawn of the internet age social media has grown massively in popularity, from one form to another, and nowadays there are countless ways to share every aspect of your life with people from across the world. Facebook is certainly one of the leading facilitators of modern life when it comes to social media, but will it stay that way?

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The past few years have seen a huge leap in terms of using social media as a way to connect with people, for both personal users and businesses, and the number of social media platforms is astounding. There are simpler ‘status’ platforms such as Twitter and Tumblr, whereas bloggers who want to collate their longer written works tend to collaborate over WordPress and Blogger. For the artists there is Instagram, Pinterest and Flickr and for the production and video artists we have Vimeo, Vine and the hugely successful YouTube.

All of these social media sites have the idea of bringing likeminded people together, and the concept of being able to link your profile on different platforms serves to further connect people over the internet. And now with mobile social applications, you can stay connected to these people even when not at home or at a computer.

So far Facebook has done a very good job of collating all these social media platforms together, and it works as a general ‘middle man’ of social media, because by joining Facebook, you can begin to connect with people, who suggest websites, Youtube videos, interesting artwork, and then links are directed to accounts on other platforms. Linking possibilities become endless, and due to the constant changing nature of the internet, a post which may have become lost in the ‘news feed’ can appear months later, and garner a whole new audience just through activity on social media.

In order to move forward into the future, Facebook’s founder and chief executive Mark Zuckerberg plans to reduce the necessity of Facebook credentials, as the ‘Pressure of only doing real identity things..is somewhat of a burden’ and this is certainly true, particularly when you consider that the internet is frequently used as a means of ‘escaping’ the world in which you identify your normal self. The idea of having an alternate profile online, allows users that anonymity, and could perhaps make breaches of personal privacy a thing of the past.

One of the dangers of Facebook has always been that users share too much. An inappropriate photo could soon become viral, gaining the user a lot of unwanted attention which often begins to affect the user’s offline profile and daily life. Jobs have been lost over throwaway remarks on Facebook.

One thing is certain however, although the popularity of Facebook seems to have slowed down in conjunction with the rise of several other different social media platforms – all of which offer the user a slightly different media sharing experience – it seems far from a dying platform!

For expert advice in managing your business’ social media campaigns, whether via Facebook, Twitter, LinkedIn or anywhere else, why not get in touch to see how Artemis can help. We offer full training in the effective use of social media platforms and can even manage all your activity for you to ensure your business stays on top.


Is Google Planning Something Robotically Revolutionary?

In the past year the Search Engine giant has been methodically buying robot makers, supervised by Android developer Andy Rubin. Recently Google has also bought out Boston Dynamics, makers of the ‘world’s fastest four legged robot’ the Cheetah, which is said to reach speeds of up to 29 mph. Both Google and Boston Dynamics have declined to comment on this new deal, leaving us of the internet and worldwide to wonder, why?

Google has long been one of the companies leading the modern world, and Andy Rubin’s last project; Android, took the world by storm as a valid, competent operating system competitor to Apple’s dominant iPhone ecosystem. It has become plain to see that this is not just a side project, as Google has invested quite a lot of money into robotics companies, and big names such as Ray Kurzweil – a leading articifial intelligence and engineering expert – in the past year.

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Boston Dynamics are an innovative Robotics Company established in 1992 that have worked with several large companies, such as Sony, and are contracted with the US Military. It originally focussed on computer intelligence and simulation systems, but later specialised more and more into dynamically moving systems and artificial intelligence.

So what is it all for? There have been suggestions that Google is planning on focusing on the automation of delivery services like Google Shopping Express in order to compete with retail giant Amazon. Possibly in the future, Google has plans for a fully automated packaging and delivery system, with a robot delivering your package straight to your door! From recent announcements made by Amazon and their progress in the field, it certainly looks to be heading that way.

Currently Google Express is lagging behind retail giants such as Amazon and eBay in terms of content and experience, but this new step towards using artificial intelligence could make a lot of difference in the years to come.

Or is it something slightly more sinister? Now that Google has conquered most of the viral world will it take that step forwards and attempt to conquer the physical world? If that is the case, Google certainly has competition.


Moving Forward

As we approach the end of 2013 and start getting ready for the New Year, we at Artemis will take a look back at one of our busiest years yet. There has been a huge amount of growth in the company, with us taking on challenging projects from both veteran clients and new clients we have taken on.

We are always kept on our toes here at Artemis, dealing with a wide range of clients from all specialist areas, from business phone systems to ground source heat pumps to bespoke cycling jerseys. With Google’s recent algorithm changes, we’ve really had to be at the top of our game, but we can confidently say it was a challenge we met head on.

We would like to say a big thank you to all of our wonderful clients; it has been a pleasure to work with you this year and we are thoroughly looking forward to doing it all over again in 2014!

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Google Holiday Logos

As the holiday season swiftly approaches, everybody is getting ready for the big day by stocking up on foodstuffs, buying and wrapping the gifts and decorating the house. Regardless of what you choose to celebrate this December, no doubt there will be some form of decorations in your house, be they a simple wreath on the door or a full on head to toe light extravaganza.

So we come to the Search Engine giant Google. For several years, almost since the beginning of the internet, the Google logo has been an iconic symbol recognised by millions. For certain events and festivals throughout the year the good people at Google redesign the logo to accurately portray whatever special event they want to draw attention to. And now as we wait with bated breath at what Google will think of for this year’s Christmas count down, it would be nice to have a look at some of the best Google logos in December.

 

Google_Christmas_2001_3A simple, yet effective logo. Not much is changed in this traditional Google logo from December 2001, but a small family of polar bears are happily working away, dressing the letters of Google with colourful Christmas lights.

 

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This logo is from 2011, and it seems to have been done in a Christmassy ‘Wingdings’ style of font reminiscent of the bright light up boards you see in big cities like London, New York and Tokyo. If you look closely you can see the faint outline of the word Google, behind the decorations.

 

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Part of a Christmas line up for 2007, first ‘o’ and the ‘e’ of Google have been replaced with candy canes and a couple of little helpers are busy freeing fireflies from a makeshift lantern. To top it all off, the second ‘o’ is decorated with a festive bow.

 

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Google’s name in lights! Shying away slightly from the traditional logo, Google is designed here to look as if the coloured lights are bursting from the letters themselves, powered by the helpful mouse and his fox friend.

 

Personal Favourite

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This Google logo was done as a series of images in 2003. It shows a snowed in Google, slowly being uncovered by a couple of snowmen.

 

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The second ‘o’ is then ruthlessly stolen, leaving the snowmen creating a makeshift ‘o’ by rolling the surrounding snow into a ball.

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It is not a complicated story, yet its simple, light-hearted content is really reflective of Google as a company, a tool created to help others and bring information together.

 

 

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Special Mention
       
As a little nod to the supposed apocalypse that was foretold by the Mayan Calendar ending on 21st December 2012, this logo was designed in the style of the calendar on that day. Ironically if the world had ended, nobody would have been around to see Google’s artistry at work!

 

So there, a short collection of some of Google’s finer exploits in the month of December. Happy searching folks and happy holidays!