Is Google Planning Something Robotically Revolutionary?

In the past year the Search Engine giant has been methodically buying robot makers, supervised by Android developer Andy Rubin. Recently Google has also bought out Boston Dynamics, makers of the ‘world’s fastest four legged robot’ the Cheetah, which is said to reach speeds of up to 29 mph. Both Google and Boston Dynamics have declined to comment on this new deal, leaving us of the internet and worldwide to wonder, why?

Google has long been one of the companies leading the modern world, and Andy Rubin’s last project; Android, took the world by storm as a valid, competent operating system competitor to Apple’s dominant iPhone ecosystem. It has become plain to see that this is not just a side project, as Google has invested quite a lot of money into robotics companies, and big names such as Ray Kurzweil – a leading articifial intelligence and engineering expert – in the past year.


Boston Dynamics are an innovative Robotics Company established in 1992 that have worked with several large companies, such as Sony, and are contracted with the US Military. It originally focussed on computer intelligence and simulation systems, but later specialised more and more into dynamically moving systems and artificial intelligence.

So what is it all for? There have been suggestions that Google is planning on focusing on the automation of delivery services like Google Shopping Express in order to compete with retail giant Amazon. Possibly in the future, Google has plans for a fully automated packaging and delivery system, with a robot delivering your package straight to your door! From recent announcements made by Amazon and their progress in the field, it certainly looks to be heading that way.

Currently Google Express is lagging behind retail giants such as Amazon and eBay in terms of content and experience, but this new step towards using artificial intelligence could make a lot of difference in the years to come.

Or is it something slightly more sinister? Now that Google has conquered most of the viral world will it take that step forwards and attempt to conquer the physical world? If that is the case, Google certainly has competition.

Moving Forward

As we approach the end of 2013 and start getting ready for the New Year, we at Artemis will take a look back at one of our busiest years yet. There has been a huge amount of growth in the company, with us taking on challenging projects from both veteran clients and new clients we have taken on.

We are always kept on our toes here at Artemis, dealing with a wide range of clients from all specialist areas, from business phone systems to ground source heat pumps to bespoke cycling jerseys. With Google’s recent algorithm changes, we’ve really had to be at the top of our game, but we can confidently say it was a challenge we met head on.

We would like to say a big thank you to all of our wonderful clients; it has been a pleasure to work with you this year and we are thoroughly looking forward to doing it all over again in 2014!


Google Holiday Logos

As the holiday season swiftly approaches, everybody is getting ready for the big day by stocking up on foodstuffs, buying and wrapping the gifts and decorating the house. Regardless of what you choose to celebrate this December, no doubt there will be some form of decorations in your house, be they a simple wreath on the door or a full on head to toe light extravaganza.

So we come to the Search Engine giant Google. For several years, almost since the beginning of the internet, the Google logo has been an iconic symbol recognised by millions. For certain events and festivals throughout the year the good people at Google redesign the logo to accurately portray whatever special event they want to draw attention to. And now as we wait with bated breath at what Google will think of for this year’s Christmas count down, it would be nice to have a look at some of the best Google logos in December.


Google_Christmas_2001_3A simple, yet effective logo. Not much is changed in this traditional Google logo from December 2001, but a small family of polar bears are happily working away, dressing the letters of Google with colourful Christmas lights.


This logo is from 2011, and it seems to have been done in a Christmassy ‘Wingdings’ style of font reminiscent of the bright light up boards you see in big cities like London, New York and Tokyo. If you look closely you can see the faint outline of the word Google, behind the decorations.


Part of a Christmas line up for 2007, first ‘o’ and the ‘e’ of Google have been replaced with candy canes and a couple of little helpers are busy freeing fireflies from a makeshift lantern. To top it all off, the second ‘o’ is decorated with a festive bow.


Google’s name in lights! Shying away slightly from the traditional logo, Google is designed here to look as if the coloured lights are bursting from the letters themselves, powered by the helpful mouse and his fox friend.


Personal Favourite

This Google logo was done as a series of images in 2003. It shows a snowed in Google, slowly being uncovered by a couple of snowmen.


The second ‘o’ is then ruthlessly stolen, leaving the snowmen creating a makeshift ‘o’ by rolling the surrounding snow into a ball.

It is not a complicated story, yet its simple, light-hearted content is really reflective of Google as a company, a tool created to help others and bring information together.




Special Mention
As a little nod to the supposed apocalypse that was foretold by the Mayan Calendar ending on 21st December 2012, this logo was designed in the style of the calendar on that day. Ironically if the world had ended, nobody would have been around to see Google’s artistry at work!


So there, a short collection of some of Google’s finer exploits in the month of December. Happy searching folks and happy holidays!