Facebook "Prepared to Clamp Down on Clickbait"

If you’re one of many online businesses that has looked to take full advantage of what Facebook has to offer with regards to promoting your brand and building a positive reputation amongst potential customers, you’ve probably had to wade through ‘clickbait’ in the past.

 

Clickbait is the title given to fake headlines and news stories that plague Facebook News Feeds’ across the world and it’s capable of driving the average online business user insane. For those that work hard to improve their appearance in social media, this can be a particularly frustrating issue.

Thankfully we woke to positive news surrounding Clickbait this morning, as Facebook have decided that enough is enough.

The countless complaints we’ve been making to them regarding the constant build up of fake, suspicious-looking links to articles on our News Feeds’ has finally been heard and Facebook have today said they’ll be cracking down on them. So what exactly have they done about it?

The first thing Facebook are looking to do is monitor just how long people spend reading news articles that they link to. By doing this, Facebook can prioritise content that’s worth reading and exploit clickbait for what it is.

Of course, this is going along with the ideology that people click away as soon as they realise they’ve fallen for a spammy headline. Facebook’s plan B is to monitor how regularly an article is shared and liked, as this can also point us in the direction of content worth viewing.

Facebook explained in a post in their online newsroom that clickbait “tends to get a lot of clicks”, meaning that these posts “get shown to more people and get shown higher up in the News Feed”.

Facebook also said they found 80% of people preferred headlines on their News Feed that gave them an indication of what it is they’d be reading (surprise, surprise).

 


Google's "Listen Now" Ads In The Pipeline

If you’re one of many searchers in the UK that make the most of Google to identify the origin of a song, you might be interested to hear about this latest search development.

Listen Now

Google have begun testing “Listen Now” ads that show up whenever you search a particular song title or artist. The digital service is provided by Spotify, Rhapsody and Google Play.

This means that whenever you decide to search for an artist on your laptop, smart phone or portable device, you’ll be given a grouped sample of images related to that particular artist followed by the option of streaming some of their work.

The “Listen Now” section appears beneath the image of the artist and above their song list and description, so they make up part of the ever-growing knowledge graph.

A Google representative confirmed the tests and stated that they had begun working on “Listen Now” earlier in the year. The Wall Street Journal said that music services were previously capable of purchasing similar ads, although the display and labelling of “Listen Now” is entirely original.

The spokesperson wrote to SearchEngineWatch, saying they were “happy to help users quickly find legitimate sources for their favourite movies, music and more via Google search”. The spokesperson also stated that ads would be “ranked according to a variety of factors” as always, including relevance and click-rate.

How might this update to Google’s knowledge graph improve music searches? Could it be the start of other digital breakthroughs for the knowledge graph? Have your say in the comments section below.

For more information on how to effectively rank in Google, visit our Free Consultation page here at Artemis and we’ll provide you with all the advice and assistance you and your website need to gain recognition and boost traffic.


What Does Google's 'Pigeon' Update Mean for Your Business?

Google have recently made a change to their local search algorithm that could potentially result in substantial changes to your ranking capabilities when it comes to localised search. You may have already witnessed a change in the amount of traffic you’ve been getting, especially with regards to local search terms. The algorithm update itself is a review of location parameters and distances so that search becomes more relevant overall.

Google Pigeon Update

The update, dubbed ‘Pigeon’ by Search Engine Land, focuses on various search capabilities and their connections with local search results. One of the things Pigeon seems to be targeting is directory sites ranking above local, individual business websites. Spelling correction, the Knowledge Graph and synonyms are all likely to be affected by the update as well.

Now this doesn’t seem particularly ideal if you’re an individual business but there are a few ways the algorithm could benefit you in the long term. To those who ranked particularly well for popular search terms, we say don’t panic just yet. Local results have become all the more important to your success, with queries now becoming increasingly geo-targeted. The fact that local businesses have such a small amount of competition means that ranking has become even more valuable.

Whilst this means your business might not appear as much in local search as it did in the past, the relevance of the people who search for you will increase substantially, bringing in far more qualified searchers. If that’s not enough to have you encouraged, businesses have already reported an increase in site traffic since the update was released, possibly down to higher quality and fewer businesses turning up in search results.

It’s highly advised that, if you haven’t already done so, you create a Google page for your site so that you appear in both Local and Carousel results. Just make sure that your page is fully up-to-date and verified to receive the full benefit of qualified leads arriving from local search results.

If you’re eager to increase traffic to your site with the help of experienced, valuable marketing techniques, get a free consultation from Artemis today.


The Analytics Chrome Extension For Busy Business People

Although I spend a significant portion of my day with my head stuck in Google Analytics for many websites, sometimes I just want to get a quick snapshot of how a specific page on a website is performing.

I recently started using a new Google Chrome extension which does just this, so I thought I’d share it with you.

It’s very easy to get up and running with this and you’ll quickly realise why I’ve become quite a fan of this extension.

Firstly, you need to be using Google Chrome.  If you’re not using this browser yet then you really are missing out on the best browser available today (cue hate mail from Safari users!).

Next, install the Google Chrome Analytics extension.

And that’s it!  At this stage you just need to make sure you’re logged into your Analytics account and we can now start using this.

A Quick User Guide

Here’s a quick overview to using this extension….

Once you’ve added the extension, in order for the website stats to appear you need go to the page of your website that you want to see the analytics for and click the arrows at the right of the address bar of the browser and select “Page Analytics (by Google)”:

Select Google Analytics Extension

If prompted, select where to display the data panel and, selecting “Top”, you’ll then get an analytics bar appear at the top of the website like this:

Google Analytics Extension Top Bar

Voila!  This is the data for a page on the Artemis website as we navigate the website it will show us the data for each page.

The great thing you can do is click on “Segments” and show data for specific segments, such as mobile traffic to that page, paid traffic, etc.

You can also click the “Compare” checkbox and see how the traffic compares to the previous period.

You can see that the orange numbers show what percentage of clicks each link gets on that page too!

I hope you can see the value in this extension. Have a play around with it for various pages on your website, select different segments to view and then if you want to switch it off just click the X in the top left.

For more information about how to use this extension read this great guide by Daniel Waisberg.

Have fun digging into your analytics!


Will Content Still Rank Without Links?

One of Matt Cutts’ summer webmaster videos involved answering the following question:

“How does Google determine quality content if there aren’t a lot of links to a post?”

As you may well know, quality content is essential for any webpage to flourish. However, there are a number of different aspects related to content that affect the overall ranking potential of a page. Cutts explains that, in order to fully understand how quality content is recognised without links, you need to take a look at how search engines operated before links were used as a ranking signal.

In the above video, Cutts gives us a brief overview of how content would be analysed through solely the text on the page. When a word first appears on a page, it is counted more in comparison to other words that appear.  As it continues to appear, the word is counted less but as long as additional appearances of the word occur, Google will come to the conclusion that this particular page is in reference to the topic being searched.

However, Cutts also said that repeating the same keyword multiple times to try and emphasise your affiliation with a certain topic could be regarded as keyword stuffing. Keyword stuffing actually has the opposite effect and you could be penalised heavily for it.

Another way in which Google determines the quality of a page is through its domain. If the page covers a reasonably obscure search query, the chances are it won’t need any links to still be returned in search results. Remember that Google look to target the relevance of a page, so you don’t really need links if your content covers a rare search phrase.


World Cup Round Up – How Did Google Embrace the Event?

The World Cup came to a close earlier on this month and despite the dreams of an entire nation tumbling spectacularly to the ground, it’s safe to say this particular sporting event was one of the most talked about since records began.

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The idyllic football-crazed setting fused with a plethora of booming technological outlets brought about some of the most searched, posted and tweeted events of the year. Google was no stranger to the sporting celebrations either, with a variety of Google Doodles released to mark the occasion. In addition, Google had to cope with a record 2.1 billion World Cup-related searches over the past few months. To mark the closing of such a memorable occasion, here were some of the most iconic events that brought about the most online activity, some of which aren’t likely to surprise you.

The North-American Dream

The USA arrived at the tournament looking to build on a squad full of young talent and it’s fair to say they surpassed their expectations. The popularity of soccer in the US has grown considerably over the last couple of months, meaning the online contribution from fans across the States started to hit incredible heights. Tim Howard’s wonderful display in goal against Belgium brought about the most online activity in North America. Howard turned out to be the most searched Goalkeeper of the tournament despite losing out to Germany’s Manuel Neuer in the race for the Golden Glove.

The Suarez Bite

Suarez’s infamous biting incident was once of the most talked about events on the planet in June/July. Millions of people reacted to the Uruguayans startling display of petulance on Twitter, with all kinds of searches subsequently appearing on Google, most of which were related to jaws, cannibalism and Hannibal Lector. Giorgio Chiellini certainly wasn’t impressed when he realised Suarez had sunk his teeth into his shoulder and one of the most searched for images in that week was the Italian showing the referee the damage Suarez had caused.

The Final

The World Cup Final was the most talked about event on social media ever, despite there being little in the way of goalmouth action up until the final ten minutes of extra time. It’s an incredible statistic considering many sporting neutrals and the less enthused crowd in general seeking a bit of magic from the stars on show, such as Muller, Higuain, Klose and of course, Messi. Despite this, over 672 million tweets and 3 billion interactions were recorded on social media. Sami Khedira and Miroslav Klose were two of the most searched players of the tournament on Google, especially after Klose became the all time leading scorer in World Cup History.

Of course, there were other events that contributed to such an incredible statistic, not least Neymar’s tragic injury which put him out of the tournament altogether. Overall, it seems the World Cup was embraced by so many from all corners of the world and Google’s statistics along with social media have shown that football really does bring the world together.

For more information on our SEO and online marketing services here at Artemis, give us a call 01444645018 or make the most of our free consultation service. We’d love to hear from you.


New Google Analytics App for iOS Released

It’s the moment many iOS webmasters have been waiting for. Google Analytics is finally available on iPhone and iPod Touch, so there’s no need to envy the Android users any longer!

Analytics App 2Analytics AppAnalytics App 3

There are some pretty helpful features included in the app and most of them are ones you will already be used to. These include access to visits, sources, page views and other statistics.You can download Google Analytics for iOS from the App Store now. The app itself is compatible with a wide range of iOS devices, although it’s actually optimised specifically for the iPhone 5. Remember that you’ll need to be running iOS 6.0 at least to run the app successfully.

It’s also been claimed by TechCrunch that you’ll have access to Real Time reports, giving you the chance to monitor data as it changes. Overall, it’s a great alternative to sitting in front of the PC for hours and with the potential addition of Real Time reports, Analytics could become a much more user-friendly experience.

So if you’re an iOS user, get down to the App Store and download Google Analytics now! Tell us what your first experiences with the app are like in the comments below. There have been quite a few reviews already published, including reported error messages that occur after linking accounts, so we’d love to know your own initial experience with Google’s latest app.

For more information on the marketing service we have to offer here at Artemis, get in touch today or make the most of our free consultation service.

 


How to Avoid Basic Social Media Fails

It’s safe to say we’ve stepped into an age whereby online business is hugely affected by our utilisation of social media. It might seem obvious now, with so many online businesses making the most of social media to get hold of and captivate their target market but social media is progressing all the time, so it’s vital that an effective company strategy is enforced that means you’re running your social media effectively.

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There are so many benefits of having an effective social media campaign and plenty of catastrophic scenarios should you be running it badly. You could go from having an abundance of interested followers to a complete alienation of your target audience through a single, misinterpreted post or strategy change, so it’s vital that businesses understand the potential aftermath of running a poor social media campaign.

Social media has become the first port of call for any intrigued, satisfied or bemused customer that wants to get in touch with a company directly. Unlike phone calls and lengthy emails or even written letters, Facebook and Twitter are so much easier to use nowadays, with versions of both forms of social media available from computers, handhelds devices, mobile phones and more. This means that you need to be regularly active with regards to social media; otherwise customers may feel there’s no point in getting in touch directly.

Another reason businesses tend to fall short with social media is down to constantly referring to events that simply do not relate to their company or business campaign. You’re being followed by people for a reason and it’s usually related to your companies profile, so don’t relate to things they can’t understand. This is what results in alienation and ultimately a crowd of confused followers.

Constantly posting the exact same thing on each form of social media is also a bad idea, simply because they’re all different. For example, Twitter has a 140-character limit for tweets, whereas Instagram doesn’t, so if you accidentally copied over a longer-than-140-characters post from Instagram over to Twitter, you’d probably only be able to see a quarter of what you’ve written.

The easiest way to lose someone who’s decided to follow you is to not respond to any of their complaints. If you do manage to mess up down the line, you should always address the issue and use social media to make a public statement emphasising your apologies.

Following on from this, it’s incredibly important to freeze any automatic social media updates when a worldwide catastrophe or devastating event occurs, as people would much rather share their sorrows and condolences than here about your latest 30%-off advertisements.

Finally, if something in the back of your mind is telling you that what you’ve just written might not be a good idea, don’t go ahead with it. There are so many alternative ways of getting information across to people that there’s no harm in sitting back and thinking about how to a structure a post beforehand.  Careful planning and awareness of current worldwide events and activities can help you to structure a good post.


Do Modified Links Result In A Loss Of Trust?

A former employee of Google took to Twitter last week to post a rather ambiguous rhetorical question. Pedro Dias must have been expecting a wave of curious enquiries regarding his post, which stated “Did you know that Google is less likely to trust a link once it has changed from the 1st time it was seen?”

Mr Dias was on the Google Search Quality and Webspam team for years before leaving the search engine for good.

Twitter user Barry Schwartz was one of many to question the origin of such information, though Mr Dias was quick to suggest he should probably keep that information classified so as to prevent being sued.

Nevertheless, could the information have stemmed from some of the findings made during his time as an employee or did he conduct his own private tests?

 

Another Twitter user, Dave Naylor, brought a question to Mr Dias regarding the significance of the trust lost in a link by Google after it had changed.

Mr Dias replied that the loss of trust was not as serious as people might have thought, adding that people “shouldn’t fret about it”.

Mr Dias went on to suggest that a sudden lack of trust in a link shouldn’t be branded as negative, especially if “it’s on a reputable site”.

There have been plenty of questions and disagreements aimed at Mr Dias’ claims regarding the effects of less trust and the SEO community has continued to debate the meaning behind the tweets posted by Mr Dias on July 1st.

The question we’re asking here is how rather than why. Mr Dias is now an SEO consultant, so could he be basing his claims on research or tests he has been running in his new position?

Alternatively, could he be using some of the information he gained during his time as a past employee along with his past work experience at Google?

We’ll have to wait and see if anything comes of these claims by Mr Dias, with a response yet to be heard from anyone at Google.


Another Happy Client!

We’re delighted to say that another of our clients, Southern United, have got in touch with us to provide some hugely positive feedback regarding our SEO work with them. It was a pleasure to help push their online business further and we hope to continue achieving such outstanding reviews.

“We have been working with Artemis now for the best part of a year and have found them to be both professional, efficient, tenacious and any requests that we make our always carried out exceptionally quickly with high attention to detail. 
They have transformed a website that had not been touched for countless years, into a modern, informative space that has resulted in us receiving many more customers far earlier than they promised us, they have exceeded our expectations throughout our relationship thus far!”
Southern United Ltd – 24 Jun 2014
Contact us for free, expert advice or you can make the most of our free consultation service. We’d love to hear from you!