Yet More Satisfied Clients!

We’ve had not one but TWO great pieces of feedback this week, which is a particularly satisfying way to bring Friday to a close. It seems our marketing services are continuing to generate positive results and we hope to make even more of our clients happy in the near future.

Here’s what two of our clients had to say about our marketing services at Artemis this week:

 

“I run a marketing consultancy for SMEs in London and the South-East. Many of my clients often require SEO as part of their overall marketing mix. I have spent a lot of time looking at SEO providers and often find them to over-promise and under-deliver – this is not the case with Artemis. They have a refreshingly honest approach to all client activity – right from the initial brief. They provide great results, and provide reporting that is truly transparent and easy-to-understand. They are still my SEO provider of choice, time after time.”

 Victoria Timmons – 19 Jun 2014

 

“I approached Artemis after being recommended by my brother who has been dealing with them for 6 months or so and has been very impressed. 

Sadly like many people I felt very short changed by the companies I had previously dealt with in the online marketing industry and to be honest had been expecting no different from anyone else.
I was extremely pleasantly surprised, Mike and Justin are obviously amazingly proficient at what they do and the work they’ve delivered to me has been of a very high quality and well within the timescales they promised. Their suggestions and strategy made perfect sense for the first time and it’s been a real pleasure to deal with them, nothing seems to much trouble and they talk in plain non technical terms which is what I wanted.
Highly recommended doesn’t say enough, give them a call.”

 Gary Gunn – 19 Jun 2014

 

For more information on how we can help your online business grow, contact us today or make the most of our free consultation offer. We look forward to hearing from you.


Spam-Fighting Algorithm Update 3.0 Released By Google

Matt Cutts made another algorithm-related announcement last week at SMX Advanced, although it had nothing to do with either Panda or Penguin. Instead, it was to do with the PayDay Loan algorithm that was launched around this time last year, which targets what Cutts refers to as “spammy queries”.

4069633895_1fd59b400d

Despite the algorithm being updated as little as three weeks ago to version 2.0, Cutts announced that another update, version 3.0, would be introduced on June 12th.

The difference between the two updates is that spammy sites were the main target for version 2.0, whilst spammy queries are being focused on in the latest algorithm update. Update 3.0 was released on Thursday last week, although Matt Cutts gave little away when it came to differentiating between spammy sites and spammy queries.

It would seem that Google have identified another solution to the common nuisance that is online spam, with spammy queries becoming the main point of focus just a few weeks after Google decided to target spammy websites.

Spammy queries usually include results associated with payday loans, pornography and online betting. Matt Cutts did also refer to negative SEO factors when discussing version 2.0, so it could be that this is the main reason for the swift update and spammy queries are more of a sideshow.

Ultimately, there’s little information on the reasons behind this algorithm update at this time. What we do know is that Google are feverishly looking for ways to combat spam without the use of previous algorithms, so could we see more advanced spam-fighting tools released in the future? We’ll wait for more information from Matt Cutts on this one in the meantime…


Another Great Review

We were delighted to receive a wonderful review from Brighton Psychotherapy Centre, one of our many satisfied clients, on the 7th June. We’re always happy to hear back from our clients and it pleases us to know that our services are generating positive results.

“Running a psychotherapy practice means that I need to both promote my business, but also maintain a high level of ethics. Two previous ‘search engine optimization’ specialists let me down creating bad links to my site and essentially working in quite unethical and very ineffective ways. Artemis have been professional and straight talking from the outset – I now have a website that ranks extremely well and receive monthly work reports detailing exactly what work has been done. I am confident that my website is competitive, without compromising on the integrity of my business. Lastly, Artemis have a policy of only taking on clients where their business does not conflict with that of any existing clients, ensuring they work only to promote one business in each sector per geographic area.”


We've Got A New Logo! Plus Five Tips For Rebranding Your Online Business

You might have noticed that we’ve gone through a bit of a makeover this week here at Artemis, with a new logo deputising on our website. The logo symbolises our determination to remain-forward thinking and achieve our general aspirations as a company.

logo

 

You may also have noticed that we’ve lost the ‘Internet’ part of our name, as we look to comply with the convergence between traditional marketing strategies and SEO.

If you’re considering a rebranding process that involves a new logo, here are five tips that you can go by to really enhance the potential of your online business:

Make It Recognisable

It’s important to have a logo that can be easily recognised; otherwise you’ll just be left with confused clients that are failing to grasp the identity of your business. First-time visitors to your site will also struggle to recollect your logo should it show up somewhere else in the future. Your best bet is to go with something simple and effective.

Focus On Shape

If you look at the shape of our new logo, you’ll notice that it has a square border. This is because square logos have become vital to successful online branding campaigns. If you’re hoping for an attractive looking thumbnail as part of your social media campaign, you’re going to need a square logo unless you want to run into formatting issues that can ultimately damage the style and display of your logo.

Understand Your Brand

People who hear of your website will likely make a few online searches to see what they can come up with and the first thing they’re likely to see is your logo. If all they see is an image of your brand, whether it’s on Google images or on any kind of social media, they need to be able to interpret the ideology in some way from what they see. Therefore, it’s important to take into account what your business is looking to achieve and demonstrate what it is you do through your new logo.

Keep It Consistent

There needs to be a level of consistency within your logo to keep it looking neat and attractive. This could be anything from the font you choose to use to the colours you decide to include. For example, our new logo at Artemis is consistent with both our company name and the style we’ve gone for on our website.

Tell Your Clients

It’s important to make sure your clients know about your new logo, as it can ultimately lead to confusion. In addition, clients should always be kept up-to-date with what’s going on at your company, so keeping them informed with rebranding schemes and logo changes can strengthen the bond between company and client.

 

 


The Benefits of Being a Google Accredited Partner

Artemis Internet Marketing are a qualified Google Partner and it’s something we’re extremely proud of, but what exactly does it mean? You might be wondering how taking up the services of a Google Partner actually benefits your online marketing campaign, so here’s a little insight into how things differentiate between a standard agency and an official Google Partner…

Google Partner 2

Google Partners have to fulfil a specific set of criteria that reflects the standards Google expect to see from internet marketing agencies worldwide. These are:

  • Demonstrating an advanced amount of knowledge concerning online marketing, with employees passing at least two certification exams
  • Consistent online marketing activity at a healthy level, which Google check by looking at the spend of the company.
  • Demonstrating a capability to maintain the best practices and subsequently achieve exceptional campaign performance for clients.

Google initiated their Partner program in October 2013 with the intention of developing marketing awareness through training programmes and other means of enhancing trustworthiness and reliability. After gaining the seal of approval from Google, online businesses can make the decision to contact an agency with the utmost confidence. That’s where we come in. You can find Artemis when carrying out the Google Partner Search, which provides you with contact details, our location, a link to our website and other important information concerning our history in internet marketing.

Google Partner 1

Artemis are proud to be certified Google Partners and officially one of only 5000 other agencies in the world that comply with Google’s demanding criteria. We are fully committed to providing our clients with the return on investment that they expect, whilst regularly demonstrating our high standards through consistent online marketing success and by retaining the best marketing practices.

Another great benefit of being a Google Partner is that we get access to all the latest news and developments in the industry, whether it’s Google Ads related or the Google’s latest algorithm update, which we often provide information about here in our blog. If you’d like to learn more about how we can help you, give us a call on 01444 645018 to receive free expert advice.


Panda 4.0 – The Latest On Google's New Algorithm Update

Matt Cutts told us yesterday via Twitter that Google had begun rolling out their latest Panda update, Panda 4.0. Whilst we’ve been waiting in anticipation for the latest full-blown algorithm update since Cutts revealed Google’s plans at the Search Marketing Expo a couple of months back, we were never going to be totally sure when Google would actually start rolling it out.

Panda 4.0 is specifically designed to improve websites with high quality content and demote any with poor quality content.  Sites with a poor level of content will now struggle to make it into Google’s top ten search results. The changes made to Panda include Google’s overall perception and identification of a website, so that they can sort poor quality from strong quality.

The first thing that tells us Panda 4.0 is a pretty big deal is that we aren’t usually informed about the vast majority of Panda updates that occur, as they tend to roll out automatically one a month. However, this isn’t just Google refreshing data, this is an entire algorithm adjustment that will have a significant impact on how certain sites rank from now on.

So what’s the reception been like? Well, Matt Cutts told us at the SMX conference that a ‘softer’ Panda algorithm update was in the works, with the main focus being on improving ranking opportunities for smaller businesses. By focusing on strong content, smaller businesses could be wholly judged on their ability to meet the requirements of their clients or customers. So all in all, the reception has been pretty good.

On the other hand, experts have identified a number of issues with the latest algorithm when looking at some of the larger sites and how they rank with certain keywords. A perfect example would be eBay, who according to Dr. Pete Meyers have suffered heavily as a result of the algorithm update.

“Digging into the May 19th data, I noticed that a few keywords seemed to show losses for eBay, and the main eBay sub-domain fell completely out of the top 10” said Dr. Meyer, after studying the consequential effects of Panda 4.0.

So that seems like quite a heavy blow for eBay, who don’t really rely on the quality of their content when trying to rank in Google. Nevertheless, it seems evident that smaller businesses will welcome Panda 4.0, although a debate can be had as to whether you can really call this algorithm update ‘soft’…


Matt Cutts Admits To Not Acting Fast Enough With Paid Links & Content Farms

Matt Cutts responded to a question from a twitter user this week, asking whether or not he had any regrets during his career dealing with web spam. Matt responded with two confessions regarding paid links and content farms, before discussing them in more detail in a video.

Matt discussed a meeting with a popular SEO during a search conference in San Jose, where he learnt that the general opinion was that paid links were far too common and that people wanted to Google to come up with some kind of algorithm to combat this.

Cutts explained that he felt he had made a mistake with paid links as they were simply getting too far after passing PageRank, although he did insist that Google had cracked down on paid links since then. He also emphasised the fact that most people are now aware of Google’s disapproval of paid links, with more and more people looking to avoid them entirely.

The second thing Cutts talked about was content farms, where he felt that he hadn’t acted fast enough to deal with something that people were really struggling with due to its horrible user experience.

His excuse at the time was that he’d already ran a search on how to fix a toilet in his home and found the experience to be user friendly, although he did accept that he had based this opinion on an “over generalised” example.

For more on how we can help your SEO campaign here at Artemis, get your free consultation today or contact a friendly member of our team.


Matt Cutts on Site Size and Whether Or Not It Matters

We’ve heard of a number of aspects of search over the last few months from Matt Cutts that might point us towards the truth when it comes to site rank. Cutts’ most recent focus has been on site size and how that might affect your chances of ranking in Google. So should you be concerned if your site is too small or being overpowered by larger competitors?

Well, it’s good news if you’re currently operating a reasonably small site, as Cutts believes there’s more to the whole site rank thing than simply narrowing it down to traffic and rankings. In fact, a lot of it comes down to a few fundamental aspects of having an effective SEO campaign on the go, including regularly producing new content.

Cutts explained in his answer to the question “Can small sites outrank larger sites?” that there is a popular myth surrounding larger sites and their ability to seamlessly overcome any smaller competitors. Cutts says that by focusing on a particular niche, a website can still effectively stand out from the rest of its competitors whether they’re a tycoon industry or not.

Once again, everything that Matt Cutts seems to say in response to questions about page rank focus on one hugely significant keyword, which is quality. Google are aspiring to find homes for search terms that all but perfectly reflect what the searcher is after. To do this, Google need to concentrate more on sites that provide better content.

If the idea of running a small site still plagues you, there’s no reason why your site can’t obtain a larger status AND simultaneously achieve outstanding traffic. Everyone has to start somewhere, whilst Cutts would argue that a smaller site with high quality content can grow and develop to the point where it ultimately reaches the seemingly unattainable heights of larger competitors.


Google Accused Of Stealing From AdSense Publishers

A rather weighty accusation has reached Google’s doorstep in the last 48 hours concerning the extremely lucrative AdSense program, which accounts for a third of Google’s annual revenue. An online user who claims to have been a former Google employee has lambasted the search engine for what he describes as “stealing from former AdSense publishers”.

Google-privacy

The claim has certainly left online readers and other AdSense users intrigued, as it seems to run in conjunction with a comment made on Valleywag:

“I didn’t participate in it as I was just a witness to the uproar. But what people were saying at the time matches what this guy is saying.

It was a forum called WarriorForum, dedicated to Internet Marketing. I was planning on selling apps for them but nothing came out of it but it was around the time the ban fest happened.”

 

All this talk of “stealing” and “bans” might have you a bit confused, so here’s the crux of what’s been unearthed so far.

It’s believed that Google, according to the former employee, weren’t happy with the amount of money people had managed to accumulate as a result of their work with AdSense. Therefore, they called an emergency meeting with staff members in the AdSense department, providing little information other than that they wanted accounts with huge payouts “banned” as soon as possible.

The former employee goes on to talk about how many of his fellow workers were “not pleased, but they (Google) were successful in scaring the rest into thinking it would be their jobs and their money that would be on the line”.

He then claimed that Google were reaping the benefits of having money coming and very little going out, as advertisers continued to pay for AdSense whilst the publishers’ accounts were closed down one by one.

As you can imagine, Google were reluctant to take the accusation seriously:

“This description of our AdSense policy enforcement process is a complete fiction. The colour-coding and ‘extreme quality control’ programs the author describes don’t exist.”

Matt Cutts also felt he should make his presence known, responding in swift fashion with his own support for Google. He started by criticising the post directly, pointing out “typos” and “wrong terminology” before labelling the entire thing as a “conspiracy-laden fake”.

Despite this, comments similar to the one at the top of this post seem to be mysteriously cropping up here and there, contributing to the idea that there could be something behind the accusation.

So are Google guilty of theft? Despite their instantaneous denial, we’ll be looking out for any responses that seek to support what this self-proclaimed former Google employee has to say.

If you require an improved SEO campaign for your website, with improved search rank and an increase in site traffic, get in touch with Artemis Internet Marketing today!