We were absolutely delighted to support the Kangaroos charity last Friday at their fourth annual golf day held at Mid Sussex Golf Club. The Kangaroos charity based in Haywards Heath provides a range of fun disability clubs and trips out for children and young adults with learning disabilities and complex medical needs. Kangaroos is a fantastic charity offering much needed services and respite to families in Sussex and further afield.
This was our first year at the golf event and it was a very special one with a winner’s cup dedicated to the memory of a young Kangaroo member, Ella Thatcher, who sadly passed away suddenly and unexpectedly at the beginning of this year.
Ella’s father, Mike, also entered a team in the competition, and gave a very moving speech after the golf game. It is wonderful to hear such heart-warming stories of the incredible work that the Kangaroos charity is doing. Ella clearly loved her time at Kangaroos.
Kangaroos is such a lifeline to many, both to those who attend the clubs and the families requiring a break from their intense caring role. The charity relies heavily on fundraising to keep going. At Artemis we are delighted to be helping Kangaroos with their operating costs for staff, premises and storage. We know our efforts will make a huge difference.
Thank you once again to all who have supported us. As for what is next, the team at Artemis will be sponsoring a golf hole at the Kangaroos Charity Golf day on 11th May. We’ll also be organising a quiz night soon to keep our fundraising efforts going. We hope to be involved in more events as the year progresses.
We’ve all heard the phrase “content is king.” But what does it actually mean? Is it just another meaningless digital-age phrase, banded about to impress those who are digitally clueless?
Well ladies and gentleman, it’s probably no surprise to learn that content is still king, and that king has never been more powerful. When it comes to websites, content is, in fact, the king of all kings. And here’s why.
Google’s philosophy is based on great user experience. They want you to find exactly what you are looking for every time you use their search engine.
To achieve this Google are putting artificial intelligence centre stage and it’s this that is cranking up the pressure on content quality for Google rankings. RankBrain is Google’s name for its machine learning artificial intelligence system that is being used to help process search results.
So what exactly does RankBrain mean for content? Google trawls sites to figure out which pages are the best fit for a search. It looks for signals (there are around 200 different major signals, with potentially 10,000 or more sub-signal variations) including title tags, keywords, keyword prominence, grammar and spelling to name but a mere few. Search engine optimisation (SEO) is complex, and it’s why businesses employ experts such as digital marketing companies to improve their website’s ranking.
But it’s not just the SEO tricks that websites need in order to rank highly. Google’s algorithms are increasingly sophisticated tools, and RankBrain, along with the Panda and Penguin algorithms, are dramatically affecting the extent to which content quality impacts search results.
Google are investing heavily in AI to understand the intent of the search engine user and to deliver better results. This means content quality is more crucial than ever before. Quick fixes and tricks when it comes to outwitting the Google algorithms are a thing of the past. And that is why content really is king.
5 top tips to create content fit for a king (and RankBrain)
It’s pretty obvious that good content contributes hugely to any successful website – catchy taglines, and thoughtful, clear, well-laid out content with great calls to action, as well as enticing link bait, all lead to better Google rankings, potential customer conversions and ultimately profit. To give your content the edge, here are 5 things you simply must do.
1 – Get clever with keywords
It used to be easy to affect rankings simply by adding keywords to poorly written text. RankBrain has a more sophisticated approach. Poor content rich with keywords will no longer suffice. Content not only needs to be of great quality, but the combinations of keywords within the content also need to be constructed wisely. Keywords with different combinations of suffixes, prefixes and phrases (known as long tail keywords) are essential to rank. Voice search is also gaining popularity so the combinations of diction are growing. Now content needs to include concepts and combinations of words that include keywords, as opposed to single keywords.
2 – Create original, conversational content
It’s crucial to make your content original. Why should anyone be interested in your content if hundreds of others have said it all before? Content copied from competitors is a big no-no. Focus on user experience, and write content that sounds human. Tell your story, use case studies, and give it a personal touch. Perhaps even add anecdotes from your personal life. If you’re not a writer, get someone else to create your website content for you. Quality is just as important as originality.
3 – Create valuable content that’s easy to find
Give your readers and potential customers value added information such as an FAQ page, guides, a blog, industry news and case studies. Building a relationship with your readers and providing relevant and engaging content is a powerful way to entice links and keep up with RankBrain.
User experience is very important. If the content on your website is poorly laid out or is difficult to find your bounce rate is likely to be higher. Valuable, user-friendly content that is easy to find is essential for your business and for RankBrain.
Research your competitors. Find out what is trending and what your customers want. Find out which competitors are ranking well and why. Videos and visual content are popular. Valuable content offering practical information is the way to go.
4 – Don’t ignore mobile optimisation
If you only do one thing, optimise your website content for mobile users. Ignore this and you’ll be missing out on a huge audience. Make sure your content works on mobile devices, and keep up with changes. You’ll also need to understand what mobile customers want. Your mobile target market will have different needs to conventional computer users. Mobile friendliness is also a strong ranking factor.
5 – Review, refine and improve content (and the layout of your website).
The worst thing you can do is leave your website alone. No matter how good you think your website is, refreshing content is now more vital than ever.
The design and visual impact of a website is also very important. A poorly designed website will likely lead to higher bounce rates and, over time, RankBrain will rank the site lower in the search results because of it.
If website owners want to convert potential customers to sales and keep up with the Google ranking game, they’ll need to invest in improving their sites, including usability and quality of content, in order to engage visitors and get them to take action.
While strategies for SEO must continue to adapt and change accordingly, the spotlight is on content now more than ever before.
Artemis Marketing are delighted to announce that we are now ranked 1st out of over 2000 UK Search Engine Optimisation companies in the UK. We are thrilled to have achieved such recognition from the UK’s most comprehensive local business review site FreeIndex.
Over the last three years we have worked with many different clients and received numerous positive reviews for our services in return. We have used our extensive knowledge of SEO to enhance our clients’ online presence and significantly increase traffic to their websites.
We make the most of a thoroughly professional and transparent approach to ensure our clients achieve truly outstanding results through their online business.
We received yet another positive review this week from one of our clients:
“After nearly 2 years of disappointment and a lot of expense wasted on so called SEO companies, Artemis had a difficult task ahead of them to put things right. Back in 2013 Mike and his team offered a realistic plan of action to get us back on track. Today, over a year in we couldn’t be happier with the results.
Great communication and professionalism from all the staff and a sound investment for any company.”
Kirsty Kerley, Lee Whiting – Resin Flooring Ltd – 21 May 2015
Get in touch with us today to find out more about how our expert SEO services can benefit your website.
We’re approaching the Christmas season and the office was feeling particularly festive this week when we received yet another positive review from a hugely satisfied client. It goes without saying that receiving testimonials from clients towards the end of the month makes the journey home all the more satisfying.
RMA Surveyors were delighted with the work we’d done for them in terms of assisting their SEO and we felt privileged to work with such a friendly, positive group of people. Here’s what Iona Mountain had to say on behalf of RMA:
Since working collaboratively with Artemis to assist our SEO, we have undoubtedly seen an increase in our leads and an impact in our Google ranking. Once sceptical about SEO companies, Artemis has proved us wrong! They are always willing to talk things through and provide recommendations to ensure the very best for our company. We never thought that a form would be so effective in bringing us new leads – a simple recommendation but worth its weight in gold. In addition, Artemis re-designed our website, which is now functional, easy to navigate and looks good too. We would recommend working with Mike and the team.
You can visit the Testimonials section of our website to get a better idea of how our reputation has soared since we began providing our SEO services. You can get a free consultation from us today or call us on 014444 645018 for more information. Thanks again to RMA Surveyors!
Artemis were proud to present the award for Best Business in Sussex at the Bright FM Awards 2014 last Friday night with a multitude of local businesses in attendance. We thoroughly enjoyed a fabulous evening which saw plenty of well-deserved awards handed out.
Below you will find a collection of snaps from the Bright FM Awards Evening. Everyone here at Artemis would once again like to congratulate all the deserved winners on the night and thank Bright FM for a superbly organised and enjoyable evening:
We were greeted by some very pleasing news this week as yet another client expressed their gratitude at the work we’d done for their online business. SG Tanks have been an exceptional client to work with and we’re thrilled that our dedicated services have helped them to achieve wonderful results over the last year and a half.
Here’s what Sean Grainger from SG Tanks had to say:
I was recommended to Mike and Artemis through a web programmer and I’ve dealt with them for 1.5 years now. I’m not the most computer or web savvy person but what they’ve achieved with the work they’ve done has been very effective at getting me more phone calls and sales from my site which is what I wanted.
They have now just built a new ecommerce website for me as the last one I had was not very user friendly as Mike pointed out. I’m really happy as within 2 days of new site launching I’ve got orders already.
Mike and all the team are always very quick to answer my frequent questions and I’m very happy to recommend them to any business owner looking for an honest SEO company.
Sean Grainger – SG Tanks, Littlehampton
If you feel your online business isn’t quite achieving its potential, contact Artemis Marketing today and take advantage of our free consultation service. We’d love to hear from you.
The future is Bright! We were very happy to hear our first radio advert today on Bright FM, being a company that spends every waking hour making sure our clients get enquires from the internet this may seem a strange medium for us to be using. However, we do understand that not every business is aware of the power and potential of SEO and as a result are not even looking for help.
So, with the help of the guys at Bright FM, we are reaching out across the county with a simple message and an offer of help for businesses that are struggling to get enough or any business from their current website.
Did you hear our new advert? What did you think of it?
We deal with lots of local clients large and small, get in touch for a free review and let us help you get the best out of your website and online profile. Call us now for a free consultation on 01444 645018.
We’re delighted to say that another of our clients, Southern United, have got in touch with us to provide some hugely positive feedback regarding our SEO work with them. It was a pleasure to help push their online business further and we hope to continue achieving such outstanding reviews.
“We have been working with Artemis now for the best part of a year and have found them to be both professional, efficient, tenacious and any requests that we make our always carried out exceptionally quickly with high attention to detail.
They have transformed a website that had not been touched for countless years, into a modern, informative space that has resulted in us receiving many more customers far earlier than they promised us, they have exceeded our expectations throughout our relationship thus far!”
Southern United Ltd – 24 Jun 2014
Contact us for free, expert advice or you can make the most of our free consultation service. We’d love to hear from you!
We’ve had not one but TWO great pieces of feedback this week, which is a particularly satisfying way to bring Friday to a close. It seems our marketing services are continuing to generate positive results and we hope to make even more of our clients happy in the near future.
“I run a marketing consultancy for SMEs in London and the South-East. Many of my clients often require SEO as part of their overall marketing mix. I have spent a lot of time looking at SEO providers and often find them to over-promise and under-deliver – this is not the case with Artemis. They have a refreshingly honest approach to all client activity – right from the initial brief. They provide great results, and provide reporting that is truly transparent and easy-to-understand. They are still my SEO provider of choice, time after time.”
Victoria Timmons – 19 Jun 2014
“I approached Artemis after being recommended by my brother who has been dealing with them for 6 months or so and has been very impressed.
Sadly like many people I felt very short changed by the companies I had previously dealt with in the online marketing industry and to be honest had been expecting no different from anyone else.
I was extremely pleasantly surprised, Mike and Justin are obviously amazingly proficient at what they do and the work they’ve delivered to me has been of a very high quality and well within the timescales they promised. Their suggestions and strategy made perfect sense for the first time and it’s been a real pleasure to deal with them, nothing seems to much trouble and they talk in plain non technical terms which is what I wanted.
Highly recommended doesn’t say enough, give them a call.”
Gary Gunn – 19 Jun 2014
For more information on how we can help your online business grow, contact us today or make the most of our free consultation offer. We look forward to hearing from you.