Keeping Your Business On Top of the New Facebook Design

Facebook have recently unveiled a new page design that incorporates various changes to the structure and layout of a number of different features. The change in design is an attempt to improve on the ability to access information and work with a number of different tools, some of which have been newly introduced.

Any new Facebook design requires a thorough overview of how it could affect your business, especially if you’re looking to make the most of the innovative changes early on. So what can you expect to see when you next log in to Facebook and how could you make the most of the changes to benefit your social media campaign?

Facebook New Layout

Facebook are making noises about the Streamlined Look they’ve incorporated in their latest page design, so what does this actually mean? It all comes down to providing easier access to important information on your page.

The timeline is now split into two different sections, with information surrounding your business taking up a significant amount of space on the left-hand side. It’s here that visitors will be able to find your contact details, location, website and hours of business.

Facebook New Layout 2

The right-hand side is where all your posts are displayed. New posts will now appear consistently in the news feed and they will no longer be separated or split up. There’s also a distinct difference in the size of the news feed which is slightly wider than it was before. This gives you the opportunity to incorporate larger images that will subsequently become more noticeable on your page.

The Like button is now located on the right-hand side of the page, overlapping the cover image. Your cover image is now vital to your advertising campaign as the like button must be clearly visible. You can introduce directory methods in your cover image to provide visitors with easy access to the Like button.

Facebook new Layout 3

You now have straightforward access to the admin tools on your page. In fact, the newly introduced “This Week” toolbar is available wherever you are on Facebook, so you can easily keep track of your business activity.

The “Build Audience” menu provides access to your Ad’s manager account, whilst the “Insights” tool will include a “Pages to Watch” feature that lets you monitor similar pages to your own so that you can compare performance to that of your competitors.

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It all seems quite rosy at this stage. You’ve got plenty of emphasis on your timeline, the information surrounding your business is easily accessible AND you can monitor your competitors more efficiently than ever, so what’s the catch? Well, there are two actually:

1. One catch is the “Similar Pages” menu that appears whenever someone likes your page. It practically banishes your content temporarily by pushing it down so that your visitors can have a look through similar pages, possibly even those of your competitors. Try and have your important information at the top of the page instead to combat this.

2. There’s also another issue to conquer if you’re fan-gating. A page will no longer refresh automatically after being liked, so you’ll have to get this across to your visitors somehow. This would count as vital information so try and make it easily visible on the page.

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Now it’s time to try out the new design! See if it benefits your business and let us know in the comments section below. In the meantime, why not make the most of our free consultation to see how we here at Artemis can promote your social media campaign for the benefit of your online business. We’d be delighted to hear from you.

 

 


Google Carrying Out Global Search Encryption – Bad News for China

China’s strict attention to detail when it comes to censorship of the internet has been tested recently by the news that Google have begun a routine encryption scheme of web searches in the country.

At this point in time Chinese authorities can track and regulate what people are able to see online thanks to their national firewall. Google has made it clear in recent months that they are determined to overthrow government surveillance techniques all over the world if possible.

There are some countries that give agencies, police and even hackers the opportunity to access e-mails, search results and online discussion when this type of content is left unprotected. Google are hoping to encrypt search results in China to prevent the Chinese government from monitoring search queries in the country.

China isn’t the only country capable of this type of online censorship, with Vietnam and Saudi Arabia also censoring the internet on a global scale. China does have the option of blocking Google’s services entirely, although this could have a dramatic effect on their ability to filter search terms.

The entire encryption scheme was supported by various online companies, including Google, in response to the Edward Snowden case and revelations surrounding government surveillance of the internet. Tensions are expected to increase between American-based Google and the Chinese government should the search engine go ahead with its encryption scheme.However, many analysts who monitor China’s great firewall regularly have encouraged other companies to follow in Google’s footsteps.

It takes a successful SEO campaign to rank effectively in Google. Here at Artemis we know exactly what it takes to achieve great results and we’ve helped a wide range of online businesses in the past using a collection of productive marketing techniques. You can get a free consultation with us today to learn more about how we can help your online business achieve its potential.


Our Sussex SEO team expands again

After a very busy first four months of the year and with the recent Google algorithm change now known as “penguin” (which makes linking from more varied domains even more important) we are delighted to have added a new member to our already strong content writing team.

Camilla Barker is a fantastic degree educated writer who is also studing for her PhD at the moment but still finds the time to assist us with helping our article and content writing efforts for all our Sussex and Surrey SEO clients.

High quality content and great article syndication has never been more important for keeping a website ranking well and Artemis boasts one of the very strongest writing teams in the industry.