Do Modified Links Result In A Loss Of Trust?

A former employee of Google took to Twitter last week to post a rather ambiguous rhetorical question. Pedro Dias must have been expecting a wave of curious enquiries regarding his post, which stated “Did you know that Google is less likely to trust a link once it has changed from the 1st time it was seen?”

Mr Dias was on the Google Search Quality and Webspam team for years before leaving the search engine for good.

Twitter user Barry Schwartz was one of many to question the origin of such information, though Mr Dias was quick to suggest he should probably keep that information classified so as to prevent being sued.

Nevertheless, could the information have stemmed from some of the findings made during his time as an employee or did he conduct his own private tests?


Another Twitter user, Dave Naylor, brought a question to Mr Dias regarding the significance of the trust lost in a link by Google after it had changed.

Mr Dias replied that the loss of trust was not as serious as people might have thought, adding that people “shouldn’t fret about it”.

Mr Dias went on to suggest that a sudden lack of trust in a link shouldn’t be branded as negative, especially if “it’s on a reputable site”.

There have been plenty of questions and disagreements aimed at Mr Dias’ claims regarding the effects of less trust and the SEO community has continued to debate the meaning behind the tweets posted by Mr Dias on July 1st.

The question we’re asking here is how rather than why. Mr Dias is now an SEO consultant, so could he be basing his claims on research or tests he has been running in his new position?

Alternatively, could he be using some of the information he gained during his time as a past employee along with his past work experience at Google?

We’ll have to wait and see if anything comes of these claims by Mr Dias, with a response yet to be heard from anyone at Google.

Spam-Fighting Algorithm Update 3.0 Released By Google

Matt Cutts made another algorithm-related announcement last week at SMX Advanced, although it had nothing to do with either Panda or Penguin. Instead, it was to do with the PayDay Loan algorithm that was launched around this time last year, which targets what Cutts refers to as “spammy queries”.


Despite the algorithm being updated as little as three weeks ago to version 2.0, Cutts announced that another update, version 3.0, would be introduced on June 12th.

The difference between the two updates is that spammy sites were the main target for version 2.0, whilst spammy queries are being focused on in the latest algorithm update. Update 3.0 was released on Thursday last week, although Matt Cutts gave little away when it came to differentiating between spammy sites and spammy queries.

It would seem that Google have identified another solution to the common nuisance that is online spam, with spammy queries becoming the main point of focus just a few weeks after Google decided to target spammy websites.

Spammy queries usually include results associated with payday loans, pornography and online betting. Matt Cutts did also refer to negative SEO factors when discussing version 2.0, so it could be that this is the main reason for the swift update and spammy queries are more of a sideshow.

Ultimately, there’s little information on the reasons behind this algorithm update at this time. What we do know is that Google are feverishly looking for ways to combat spam without the use of previous algorithms, so could we see more advanced spam-fighting tools released in the future? We’ll wait for more information from Matt Cutts on this one in the meantime…

Matt Cutts on Site Size and Whether Or Not It Matters

We’ve heard of a number of aspects of search over the last few months from Matt Cutts that might point us towards the truth when it comes to site rank. Cutts’ most recent focus has been on site size and how that might affect your chances of ranking in Google. So should you be concerned if your site is too small or being overpowered by larger competitors?

Well, it’s good news if you’re currently operating a reasonably small site, as Cutts believes there’s more to the whole site rank thing than simply narrowing it down to traffic and rankings. In fact, a lot of it comes down to a few fundamental aspects of having an effective SEO campaign on the go, including regularly producing new content.

Cutts explained in his answer to the question “Can small sites outrank larger sites?” that there is a popular myth surrounding larger sites and their ability to seamlessly overcome any smaller competitors. Cutts says that by focusing on a particular niche, a website can still effectively stand out from the rest of its competitors whether they’re a tycoon industry or not.

Once again, everything that Matt Cutts seems to say in response to questions about page rank focus on one hugely significant keyword, which is quality. Google are aspiring to find homes for search terms that all but perfectly reflect what the searcher is after. To do this, Google need to concentrate more on sites that provide better content.

If the idea of running a small site still plagues you, there’s no reason why your site can’t obtain a larger status AND simultaneously achieve outstanding traffic. Everyone has to start somewhere, whilst Cutts would argue that a smaller site with high quality content can grow and develop to the point where it ultimately reaches the seemingly unattainable heights of larger competitors.

Why Heartbleed Shouldn’t Yet Be Ignored Despite Google’s Fix

The Heartbleed bug was brought to light earlier last week and it has since sent shockwaves across the entire online community. Whilst many myths have been dismissed over the last few days with regards to the potential consequences of Heartbleed, there are still many people who are at risk of the personal data-stealing bug. It was well documented that search giants including Google and Yahoo were affected, although both companies have since fixed the issue. However, this doesn’t mean people aren’t still at risk, so what exactly is it that we should be aware of?

After Google managed to pounce on the issue and create a fix that would prevent the OpenSSL-based bug from spreading to their customers, they emphasised the fact that they weren’t yet out of the woods, with Android users particularly vulnerable. Google revealed last week that anyone still running an older version of Android could be under threat despite the fix, which was alarming for users of older devices that can’t run newer versions of the software.

It was revealed last week that an OpenSSL feature named “heartbeat” had been compromised. The built-in feature is used to send data between a device and a website so that the source of the online content can be confirmed as secure. However, hackers have managed to infiltrate recycled data through older versions of OpenSSL and potentially access login passwords and other personal data.

There are plenty of apps that still need fixing on the Android market, which are all still capable of putting Android owners and their sensitive data at risk. BBM, Blackberry’s incredibly popular messaging app, is one of many pieces of software that still require addressing, both for the Android and iOS.

Despite the obvious cause for panic, there are actually plenty of reasons not to go over the top with Heartbleed. Firstly, it’s understood that the chances of hackers accessing personal information in this way are very slim. In addition, you can protect yourself by simply changing your passwords. Despite this, it’s important to remain aware of the applications that haven’t yet been fixed, as this could still be the easiest route for hackers to take.

Artemis are experts when it comes to SEO, so get in touch today if you feel your website isn’t fulfilling its potential. We can get your online business back on track, increasing traffic and sales through highly effective internet marketing techniques.

HootSuite Releases "A Game Of Social Thrones" Video To Celebrate Season 4

In order to commemorate the fourth season of HBO’s bloodthirsty fantasy tale Game of Thrones, HootSuite decided to unveil their own unique opening sequence for the award-winning series, albeit with a slightly different concept and one we’re far more likely to understand…

Titled “Game of Social Thrones”, the opening sequence displays the towering castles and courtyards of various different forms of social media, from the ivy-covered blue towers of Twitter and LinkedIn to the complex, mountainous region of Google Chrome and the almighty coliseum that is YouTube.

HootSuite end the sequence with “unite your social kingdoms”, as they make the most of their stunning design abilities to illustrate how they’re capable of improving the social media management for your online business.

HootSuite went on to explain the specifics of their Game of Thrones sequence, saying that “each of kingdoms have characteristics and features unique to the social network they represent”. Take a look at the video and see for yourself how HootSuite portray today’s social media giants.

Whilst we still don’t know who will end up on the iron throne by the end of the Game of Thrones, we’re far more confident here at Artemis about understanding which social media “kingdoms” can really enhance your online business credentials.

Get a free consultation today and discover how we can help you, before King Joffrey decides to condemn your website!

Matt Cutts On Separating Authority From Popularity In Page Rank

In a recent vlog, Matt Cutts brought up the issue of separating page popularity from page rank. It’s something that many people have questioned as past Google algorithms have looked to target popular pages for search queries, although Cutts was quick to suggest that Google would be introducing algorithms that would search for true authority in the future.

Cutts explained that “popularity is a measure of where people go, whereas page rank is much more of a measure of reputation”. His example was that porn sites, whilst attracting a lot of traffic, would hardly ever be linked back to, so there was little authority with these sites. On the other hand, government based sites that don’t have much popularity often have plenty of authority.

Cutts explained that Google currently had some algorithmic changes in the pipeline that would look to make the most of authority rather than popularity. The changes would try and figure out which sites were best for the specific queries being searched by looking at the authority of the source.

Therefore, if someone has worked tirelessly providing information on a website about the travel market, then they have the authority to rank higher in Google. Whilst this site may not be visited often, it is far more likely to provide the answers to a search query to do with travel. This all means that more attention will be focused on specific content on pages and not just the popularity of a page.

Overall, Cutts was trying to address the issue by explaining that page rank was not down to popularity. His news regarding the new Google algorithms is also encouraging for those of us who have put the work in to become excellent sources of information for specific search queries, so the hard work could pay off in the future.

Make sure you get in touch with Artemis today for a free consultation regarding a successful SEO campaign for your online business.

Google Carrying Out Global Search Encryption – Bad News for China

China’s strict attention to detail when it comes to censorship of the internet has been tested recently by the news that Google have begun a routine encryption scheme of web searches in the country.

At this point in time Chinese authorities can track and regulate what people are able to see online thanks to their national firewall. Google has made it clear in recent months that they are determined to overthrow government surveillance techniques all over the world if possible.

There are some countries that give agencies, police and even hackers the opportunity to access e-mails, search results and online discussion when this type of content is left unprotected. Google are hoping to encrypt search results in China to prevent the Chinese government from monitoring search queries in the country.

China isn’t the only country capable of this type of online censorship, with Vietnam and Saudi Arabia also censoring the internet on a global scale. China does have the option of blocking Google’s services entirely, although this could have a dramatic effect on their ability to filter search terms.

The entire encryption scheme was supported by various online companies, including Google, in response to the Edward Snowden case and revelations surrounding government surveillance of the internet. Tensions are expected to increase between American-based Google and the Chinese government should the search engine go ahead with its encryption scheme.However, many analysts who monitor China’s great firewall regularly have encouraged other companies to follow in Google’s footsteps.

It takes a successful SEO campaign to rank effectively in Google. Here at Artemis we know exactly what it takes to achieve great results and we’ve helped a wide range of online businesses in the past using a collection of productive marketing techniques. You can get a free consultation with us today to learn more about how we can help your online business achieve its potential.

Google equipped for the Doctor Who anniversary

Yes it’s Friday, so what better way to end the week than to discuss how Google have looked to establish the 50th anniversary of Doctor Who. The fictional TV show has gained a huge reputation over the years thanks to its futuristic genre, obscure scenery, terrifying villains and mind blowing special effects.

doctor who google

Whilst Google have made plenty of interactive features available on their web page for various other occasions, this particular anniversary has been greeted with a nifty little game. Thanks to the huge number of visitations Google receive throughout the day, there’s no doubt that this particularly addictive adventure game will have plenty of students hooked during school hours.

What’s more, Google’s connections with social media have made their interactive spin-offs a worldwide phenomenon. Twitter has been known to trend Google’s new features in the past across the globe, whilst Twitter’s connections with radio shows and television can make major interactive features like this explode with popularity.

Google only ever provide these interactive features for 24 hours, so you can expect the avid Doctor Who fans to be wasting their day away thanks to this clever piece of online marketing. It certainly worked on me!

If you want to learn more about online marketing features and how they can benefit your site, get in touch with Artemis Internet Marketing today to chat with experts in the online marketing industry.

Google’s privacy terms in question?

Google have updated their terms of service this month with a new addition that lets the company use profile images of current users in their products and advertising schemes. The update was revealed last month yet it has only just come into effect. The question is, are we happy with Google using personal information to advertise their products?


Whilst you do have the option of having yourself appear in any of the advertisements they now produce, you won’t be able to control their decision to use your profile anywhere else, such as in Google products. Google have claimed that the idea stems from improving the information provided to “friends and connections”. Google added that having a profile name that you recognise appear on a search you make can significantly help the sharing process.

Google have stressed that this latest update to their terms of service can only be witnessed by people you have chosen to share information with. They emphasised the fact that the update wouldn’t change the way you shared content in the past and certainly won’t affect your privacy with regards to who you share content with. Despite this, Google were informed to check that this particular update didn’t violate their terms of service.

Many Google users have stressed their concern with regards to their privacy, whilst some have compared it to how Facebook and other social media websites operate with regards to a lack of personal privacy.

If you have any questions surrounding Google or other aspects of the internet marketing world that you need answering for the sake of your own website, get in touch with Artemis Internet Marketing today.

1 Million Spam Pages Per Hour

Matt Cutts (head of the webspam team at Google) posted a video today on YouTube talking about the types of messages that Google sends out to webmasters via Webmaster Tools.

One of the things he said was very interesting!  He mentioned that according to the search engine blekko, over 1 million spam pages are created every hour!  That’s an astonishing figure and it makes you realise what a challenge the search engines have on a daily basis in trying to combat spam.

You can watch the video here: