3 Reasons Why SEO is Important for E-Commerce Sites

An effective SEO strategy that is solid and reliable is absolutely essential if any e-commerce site is to be successful in the long term. Whether your company is a miniature start-up or a global firm, SEO is what maximises the profitability of an e-commerce website.

The following reasons for SEO’s importance I the world of e-commerce come from a background of hard data rather than intuition, so you should take note of them when preparing your future SEO strategies…

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Cost-Effectively Growing Your Bottom Line

Your efforts will always be more cost-effective when you are marketing strategy and sales are based around market and competition, thorough analysis of your situation and a tailored plan that complies with available resources and strengths.

The most competitive industries you may be forced to buy costly banner ads but with effective SEO you are less dependent on this traffic. While you still have the option of buying ads, effective SEO is a reliable way of ensuring your sales and profit continue to run smoothly. Traffic from organic search is free and that’s why SEO is so popular these days.

The successful e-commerce sites of this world take advantage of SEO and combine it with stuff like content marketing and social media marketing and various other marketing activities. Ultimately, you’ll achieve more by spending a lot less.

SEO Determines How Many Customers Find You

If you look at your analytics tool and identify where most of your traffic, sales and conversions come from, you’ll find that organic search is usually a top source of revenue. Profit-producing traffic is primarily driven by Google and if this isn’t the case for you, you are almost certainly making some mistakes down the line.

Nearly 90% of consumers now rely on search engines to clarify their purchase choices and if you don’t have an effective SEO strategy at your disposal, you’re probably invisible to a plethora of potential buyers.

It’s tempting to sit pretty on the organic search you get from Google but e-commerce sites can go so much further with a top quality SEO strategy that expands sales and revenue tenfold.

The Effects of SEO Last for a Long Time

SEO is the main provider of results that are cost-effective, targeted and measureable, as well as long-lasting. You can’t stop SEO in its tracks – it doesn’t quite work like that.

Paid advertising may give you the idea that pulling the plug results in a dramatic drop in traffic. SEO on the other hand just keeps on rolling. An effective SEO strategy improves itself year on year, so there’s no clean slate and starting from scratch.

You can use what you did last year to improve consistently and ultimately dominate or even own your particular niche.

 

Artemis Marketing has over 10 years experience delivering unrivalled SEO results for clients that include global e-commerce sites through to local campaigns for small businesses.

Get in touch today to find out how we can help your e-commerce site take the next step to achieving more revenue.


Another Google Algorithm Update…But It’s Not Panda

There has been plenty of speculation about a potential Panda algorithm update in the works and we’re expecting news on this in the coming weeks. However, an algorithm update did take place yesterday which Google confirmed as a core search algorithm update. Google released a statement sent to SearchEngineLand which said that core search algorithm updates are likely to become more commonplace in future as they focus on improving search quality.

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“This is not a Panda update. As you know, we’re always making improvements to our search algorithms and the web is constantly evolving. We’re going to continue to work on improvements across the board.”

The SEO community noticed ripples of change yesterday after the latest core search update and it’s highly likely that these were adjustments to the first core search algorithm we spotted back in early May, coined the Google Quality Update by SearchEngineLand.

Google tend not to give too much away in the event of a core search algorithm update, so we can be pretty certain it has nothing to do with Panda, Penguin or HTTPS. Mozcast was one of many automated tracking tools that displayed spikes in Google search results yesterday, with Dr Pete Meyers initially linking the events to a HTTPS algorithm change. Google’s Gary Illyes ruled this out on his Twitter account. One of the likely reasons for spikes is Wikipedia changing all its URLs to HTTPS this week.

So we continue to wait patiently for any changes to Panda, with yesterday’s events proving to be a false alarm. Google updates core search throughout the year, so we can expect to see them being reported more often from now on.

Contact Artemis today and find out how we can deliver unrivalled SEO results for your website.


Greater Haywards Heath Bike Ride 2015

Last Sunday, in what proved to be rather unfortunate weather conditions, we took to our road bikes and competed in the annual Greater Haywards Heath Bike Ride in aid of Kangaroos, a non-profit organisation that provides a wide range of recreational and leisure activities for children and young adults with severe learning disabilities.

The Greater Haywards Heath Bike Ride is the largest cycling event in Sussex and we all thoroughly enjoyed taking part.

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We were overwhelmed by the support we received and are absolutely delighted to announce that we managed to raise considerably more for Kangaroos than our original target. The £1,468.42 we raised will certainly do a great deal for what is an incredibly positive, hard-working and inspirational organisation.

We would like to thank everyone who supported our effort through their contributions and wish Kangaroos all the best as they continue to provide a wonderful service to disabled children and young adults in Mid Sussex.

To find out how we can transform your website through expert SEO services and techniques to generate more for your business, contact Artemis Marketing today.


Artemis Ranked No.1 SEO Company by FreeIndex

Artemis Marketing are delighted to announce that we are now ranked 1st out of over 2000 UK Search Engine Optimisation companies in the UK. We are thrilled to have achieved such recognition from the UK’s most comprehensive local business review site FreeIndex.

Over the last three years we have worked with many different clients and received numerous positive reviews for our services in return. We have used our extensive knowledge of SEO to enhance our clients’ online presence and significantly increase traffic to their websites.

We make the most of a thoroughly professional and transparent approach to ensure our clients achieve truly outstanding results through their online business.

We received yet another positive review this week from one of our clients:

“After nearly 2 years of disappointment and a lot of expense wasted on so called SEO companies, Artemis had a difficult task ahead of them to put things right. Back in 2013 Mike and his team offered a realistic plan of action to get us back on track. Today, over a year in we couldn’t be happier with the results.

Great communication and professionalism from all the staff and a sound investment for any company.”

Kirsty Kerley, Lee Whiting – Resin Flooring Ltd – 21 May 2015

Get in touch with us today to find out more about how our expert SEO services can benefit your website.

 


Google Say More Searches Now On Mobile Than On Desktop

Google confirmed yesterday at a digital advertising conference that for the first time ever, more searches were being conducted from mobile devices than PCs. While they haven’t told us exactly how many searches are coming from our mobile screens, we can safely assume that it’s a pretty significant amount considering more than 100 billion search requests are processed by Google every month.

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Many will have been anticipating the mobile search leapfrog for some time, so this is certainly a landmark for Google and coincides with their recent, well-publicised algorithm update. There were some informal whispers coming from Google last year that suggested mobile would soon overtake desktop searches, so it would seem confirmation hasn’t come out of the blue.

Where Is Mobile Search Most Popular?

Google cited 10 countries where mobile search is most prevalent, naming the US and Japan as two of these countries. As well as not disclosing specific search figures and the additional eight countries, Google also declined to comment on how recently the change happened. They did say that mobile queries included browser-based searches as well as those coming from Google’s mobile search apps.

Remember that Google place desktops and tablets in the same bracket, so recorded mobile search queries only ever come from our smartphones. It’s difficult to determine the specifics behind the mobile take over with very little information released, although comScore have previously released a report and graphic that shows the volume of US-based search queries on PCs, tablets and smartphones.

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ComScore’s data greatly contradicts Google’s revelations, so it would seem that mobile search has either grown much faster than anticipated since these findings were published this time last year or the data is simply incorrect.

Impact Of The Mobile Changeover

What we do know is that online behaviour has changed considerably since 2007, when the first iPhone was released by Apple. This saw an influx of similar devices introduced to the market, changing the way we stayed connected and used online services. The popularity of mobile search today will certainly rock manufacturers loyal to their desktop and laptop computers.

However, Google were also affected in the past by the dramatic increase in smartphone sales, with ad prices declining to this day due to marketers being cautious over commercial messages displayed on smaller mobile screens. Google have countered this in the past, saying that ad prices have actually been rising and will continue to do so as marketers recognise the value of connecting with prospective customers through mobile-friendly advertising.

Mobile Is The Future For Marketers

These revelations have come about swiftly after the release of Google’s most talked-about algorithm update, giving the mobile-friendly algorithm a bit more colour and context. There’s no doubting the fact that mobile search is growing and smaller screens could now be exactly what marketers have to prioritise.

Contact Us

To find out if your site is mobile-friendly or to learn more about how Google’s latest revelation might affect you, get in touch with Artemis today.

 


"Mobilegeddon": Google’s Mobile-Friendly Algorithm Changes Come Into Effect

Today’s the day Google introduces a major update that focuses on penalising sites that aren’t mobile friendly. “Mobilegeddon”, “Mobile D-Day”, whatever you want to call it, this is a pretty big deal.

This change to the mobile search algorithm is set to cause some pretty hefty ripples across the web, with websites that are not deemed mobile-friendly likely to witness a dramatic reduction in the number of visits they get.

As always, Artemis are fully aware of all the latest Google updates and algorithm changes and we’re monitoring the situation closely.

Who’s Going To Be Penalised?

It’s being dubbed “Mobilegeddon”, with major organisations including Microsoft, Wikipedia and the European Union likely to be negatively affected by Google’s changes to their search formula. It’s also the first time ever that Sky have reported a Google algorithm change, which further highlights the significance of this particular update.

In truth, anyone with a website will be anxious to find out if they are classed as mobile-friendly and you can do so by entering your web address here. Google’s mobile-friendly test analyses your URL and reports back with the results of whether your site has a mobile-friendly design or not.

The Outcome For Smaller Businesses

While Google provided site owners and webmasters with a two-month warning about the impending change, it’s highly likely that many small businesses were either unaware of today’s update or unable to finance a mobile-friendly site.

 

We will certainly see many sites fall away from their original positions in Google’s search rankings, so what does it mean for smaller businesses?

Google have said that “Mobilegeddon” won’t have an impact on “local pack” results.

However, local listings aren’t the only traffic drivers for businesses who also rely on neighbourhood blog posts and web pages, all of which must now be mobile-friendly.

Both business and non-business websites, who may well have worked extremely hard to brush up on quality content in the past, are likely to suffer.

This begs the question “Is mobile-friendly content more important than highly-trusted content?” It’s certainly up for debate over the coming weeks.

Mobile-Friendliness “One Of Many” Ranking Factors

A Google representative was quoted on the BBC website this morning citing mobile friendliness as “one of many” ranking factors.

“As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens” the representative said.

Get In Touch

If you are at all concerned about your site feeling the effects of “Mobilegeddon”, please do not hesitate to get in touch with our team of experts here at Artemis Marketing. We have already helped many of our clients prepare their sites for today’s update and we will do the same for you.


Google’s Antitrust Charges – Accused by EU of "Search Abuse"

Google have spent many years attempting to settle or potentially dodge antitrust charges in Europe but it seems that their attempts have come up short. News outlets have widely reported a filed complaint from the European Union against Google this morning over alleged “anti-competitive behaviour”.

The competition commissioner, Margrethe Vestager, stated that Google’s promotion of associated shopping links accumulated to an abuse of its dominance within search and subsequently issued a “statement of objections”. Google now have 10 weeks to respond to the complaint.

Billions in Potential Fines

What we know from recent news and leaks is that Google was anticipating antitrust charges. The decision by Europe to press on rather than settle is similar to their efforts against Microsoft over a decade ago.

If we consider what’s at stake here, Google could be hit with billions in potential fines and will also see their reputation and market cap damaged depending on the charges and proceedings.

It’s clear that Ms Vestager has determined that Google violated antitrust laws in Europe and has now come to a legal conclusion. The formal charges do not necessarily rule out a settlement, although Google’s history of reaching a settlement isn’t all that positive.

Vesteger’s predecessor, Joaquin Almunia, came close to reaching a settlement with Google in the past but failed to advertise his “rival links” plan to Google’s critics and opponents.

The Future of EU-based Search

Settlement proposals could have a considerable effect on the future of search. For instance, it has been suggested that a new proposal could lead to the end of universal search in Europe.

The tens of billions in fines that Google faces as a result of these antitrust charges will come about as a result of not satisfying the Commission with new proposals. If you consider that Google accounts for more than 90% of EU-based web searches, there’s a chance we could see a rather significant conclusion to proceedings.

However, an internal Google memo was obtained prior to the formal EU announcement by re/code which reacts to the antitrust charges. The memo suggests Google will look to present themselves as underdogs in certain categories including shopping, citing third party data and traffic.

The memo also expresses confidence with regards to Google’s prospects as far as search goes and concludes with a reference to the now confirmed Android OS investigation as part of the inquiry.

Shopping Market Claims “Wide Of The Mark”

What’s more, Ms Vestager said that she was not asking for a complete redesign of Google’s algorithms or search results. Ms Vestager also said that she was “open” to any response from Google, which suggests that the matter could take a long time to resolve.

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Google’s search chief Amit Singhal responded to the claims that their Shopping service “distorts” the market on the firm’s blog.

“While Google may be the most used search engine, people can now find and access information in numerous different ways – and allegations of harm, for consumers and competitors, have proved to be wide of the mark” wrote Mr Singhal.


The Latest on Google’s Mobile-Friendly Algorithm – Due To Roll Out on April 21st

Google’s mobile-friendly algorithm is released on the 21st April, so we’re interested to see what this means as far as SEO is concerned and what else can be expected.

The mobile-friendly algorithm, which Google confirmed will roll out over the course of a week, will be on a page-by-page and real-time basis. So how can you be sure if your page is going to benefit?

Big Expectations

This is one hell of an algorithm update as far as Google are concerned, with the impact likely to be much more significant compared to the likes of Panda and Penguin. It’s no surprise that there are plenty of webmasters out there who are sitting anxiously on the edge of their seats in anticipation for the release.

A Google+ hangout that took place on Tuesday brought up the new algorithm update and a number of important questions were answered in the process. Here’s what we found out:

  • There are no set degrees of mobile friendliness, which means you will be judged on whether you are mobile friendly or you aren’t. It’s as simple as that.
  • The easiest way to discover whether you are currently mobile friendly is to check live mobile search results and see if you have the mobile-friendly label attached to it. You can also use the mobile-friendly testing tool to match live Google search results. Mobile usability reports in Webmaster Tools may be delayed based on crawl time.
  • The algorithm will take between a few days and a week to roll out on a global scale.

The Dates

So firstly, the 21st is more of a guess as the algorithm will take a few days or so to roll out. It’s not unheard of for algorithms to take a little longer than expected, so we can’t be too sure on the dates just yet.

You Are or You Aren’t

Now comes the interesting part. This is an on-or-off algorithm that works on a page-by-page basis, but you have to be mobile friendly to see any benefits. In other words, it doesn’t matter how mobile friendly your pages are.

Some of the criteria mentioned in the Google+ hangout were small font sizes, tap links being spread out and content being readable from a mobile viewpoint. However, it was also stated that there were over 200 different factors that will determine whether you are, or indeed aren’t, mobile friendly.

Are You Mobile Friendly?

The easiest way to see if you are mobile friendly is to check for a mobile-friendly label in the live mobile search results. The label confirms Google understands you are mobile-friendly.


John Mueller Tells Us More About Google’s Stance on "Whitelists"

If we take a look back at the good old days when Matt Cutts was still head of web spam at Google, you might remember something he spoke of in March 2011 relating to exception lists, also known as “whitelists”.

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Cutts explained that while Google did use whitelists, they existed on a per-algorithm basis. If you caught up with John Mueller’s Google+ webmaster hangout on Tuesday, you might have heard him addressing the issue surrounding exception lists once again.

No Exception Lists for Panda & Penguin

What we found out was that Google uses whitelists for some of its algorithms but Mueller specifically said that there weren’t any exception lists in place for Panda or Penguin.

“For the most part we do not have a whitelist where we can say this web site is okay and we can take it out of the algorithm. For a lot of the general search algorithms, we do not have that ability”.

Why Exception Lists Are Needed

Mueller went on to say that there were some scenarios were they did have whitelists, mostly for the odd individual case. He explained that, with algorithms such as SafeSearch and for false positives on adult content, they do have that ability.

It’s quite clear that leading sites feel the early effects of any newly introduced algorithm or algorithm change and there’s very little Google can do until the algorithm is refreshed.

If you’re interested to hear what was talked about regarding whitelists, start the video provided below at around the 25-minute mark.

“it wouldn’t be feasible to handle them (search queries) manually”

Matt Cutts was asked by SearchEngineLand’s News Editor Barry Schwartz back in March 2011 whether Google used exception lists and the former head of web spam explained that whitelists were necessary for the odd search algorithms that weren’t 100% perfect.

“Our goal is to provide people with the most relevant answers as quickly as possible, and we do that primarily with the computer algorithms. In our experience, algorithms generate much better results than humans ranking websites page by page. And given the hundreds of millions of queries we get every day, it wouldn’t be feasible to handle them manually anyway”.

Cutts went on to say that ideally, Google didn’t want to maintain their exception lists at all but emphasised the fact that search was “still in its infancy, and our algorithms can’t answer all questions”.

If you’re looking to improve your ranking in Google to help boost the success of your online business, call Artemis today and take advantage of our free consultation service.

 

 


Artemis Internet Marketing Part Of The UK Government Growth Voucher Programme – Get £2000 Towards Your SEO

 

Artemis Internet Marketing is UK Government Growth Voucher approved, with the Department for Innovation Business and Skills introducing the programme as a means of helping SMEs to gain all the strategic advice they need to help their business grow.

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The programme will run for 15 months from February 2014 and covers everything from recruiting and leadership to digital technology, cashflow and finance.

You can apply for your Growth Voucher and see your funding input matched by up to £2000 if you are eligible. The scheme will cover half of the cost of your SEO e.g. a £4k project will only cost you £2k.

You can find out more about the Growth Voucher programme and check your eligibility by visiting the government site or by getting in touch with us.

As accredited marketing experts, we can offer you all the expert advice and information you need.