Google’s Eric Schmidt – Amazon Our Biggest Competitor

The chairman of Google has revealed that their biggest rival when it comes to search is the e-commerce giant Amazon.

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This came after Eric Schmidt was asked about having to ensure rival services received equal standing in their search results, which was forced upon them as they looked to avoid paying billions in fines back in February.

Mr Schmidt disagreed with many who claimed that Google were given little in the way of competition when it came to the online search market.

“at their roots, they are answering users’ questions and searches, just as we are”

“Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon” he said during a speech in Berlin.

“People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon”.

“They are obviously more focused on the commerce side of the equation, but, at their roots, they are answering users’ questions and searches, just as we are”.

Are Amazon Really Google’s Main Competitors?

It’s slightly more difficult to comprehend the meaning behind Schmidt’s claims that Amazon are answering questions in a similar style to Google, but there is certainly enough feasibility in his prior statements to understand where he’s coming from.

Amazon may not be designed to provide search results in a similar way to Google, but the growth of the online commercial market has led to more of us seeking out what we want to purchase using search engines.

Branching Out

Let’s not forget that Amazon have started to branch out from their e-commerce business, using their online reputation as the world largest online retailer as a selling point.

The live-streaming gaming network Twitch Interactive was bought by the e-commerce giant in August for a fee of £603m. It was said that Google had also been in discussions regarding the purchase of Twitch.

Will Anyone Topple Google?

Eric Schmidt added he was “wary of the next Google” and supported this by stating that “change comes from where you least expect”.

This could mean that any company looking to claim back some of Google’s 90% dominance in the online search market could literally start out in someone’s garage.

 


Penguin Re-Write Rumoured To Be In The Works – Release Imminent According to Google’s Gary Illyes

As Panda 4.1 continues to roll out this week, another algorithm update has reached the ears of webmasters and users alike. During Search Marketing Expo East, Google’s Gary Illyes revealed that a new Penguin Algorithm could be released at some point THIS WEEK.

Penguin

The Webmaster Trends Analyst and Search Quality Engineer gave little away, although it’s believed that this particular algorithm update could benefit both webmasters and users in some way.

Penguin was the result of an entire year of work by Google and the update, which is now expected imminently, has been dubbed as a “large re-write”.

What Do We Know So Far?

What we know is that every new algorithm update requires a test phase, so if this doesn’t go to plan we may not see it for some time yet.

It doesn’t take much for Google to pull the plug on an algorithm update, although there’s no reason why, if everything runs smoothly, we could see it being released in the coming days.

What’s It Looking To Achieve?

So who’s likely to benefit the most from this Penguin re-write? According to SearchEngineLand, webmasters are likely to benefit “a bit” from the update, while for everyone else it could turn out to be a “delight”.

Google were keen on helping webmasters and users alike which is why so much work has gone into this projected update, although the previous quotes might not have webmasters on the edge of their seats for the time being.

Illyes added that any links that have been disavowed in recent weeks might be too late for the latest Penguin refresh, although any future refreshes are likely to be much more prevalent as the new algorithm is released.

Will It Happen?

At the moment it’s entirely up in the air but there’s a good chance that what Gary Illyes revealed about Penguin is genuine and we could have a new update before the end of the week.

It’s something you’re likely to hear about a lot more here on the Artemis blog should it go through.

How We Can Help

For more information regarding SEO and online marketing techniques, contact Artemis today and get a free consultation service.

We can provide you with all the advice and assistance you need to get the most out of your online business, from reaching the top of search results to building a positive social media campaign.


Panda 4.1 – The Biggest Winners and Losers of Google’s Latest Algorithm Update

The Panda 4.1 update that continues to roll out this week has affected sites in different ways since it was released, with some sites witnessing better results than others. Last week Google confirmed Panda 4.1 would utilise the feedback received from users and webmasters alike to further improve the process of identifying low quality content.

Google-Panda-Algorithm-Update

What Is It Targeting?

So what is the Panda update looking at specifically? What we know is that these changes to the Panda algorithm will affect between three and five percent of search queries depending on the location of the user.

We’re also aware that Google are focusing on assisting the competitiveness of some of the smaller businesses who are looking to rival bigger, more established companies.

Who’s Been Affected?

Shortly after the update, SearchMetrics released some of the data collected as a result of a survey that focused on the overall effects of Panda 4.1. The earliest reports indicate that news, content and download sites have been the biggest winners, whilst those that have suffered include the lyrics, games and medical realms.

For example, medterms.com has been hit severely by the latest Panda update, with 40% of their SEO visibility being lost. Other sites that have been negatively affected by Panda 4.1 include ehow.com and hallmark.com.

According to SearchEngineLand, office365.com and hubpages.com have also lost out, although both have switched to new URLs and this could also be related to an SEO drop.

It’s also good news for those who have worked hard on their site since Panda 4.0 was released, with Google looking to reward those who were previously affected. Once again, it’s down to those who witness a fall in search ranking after Panda 4.1 to alter their site and discover where it is they are going wrong.

Future Panda Updates

The Panda updates have always been widely reported, mainly because they surprise and appear without an official prior announcement from Google.

However, despite stating in the past that any future Panda update wouldn’t be confirmed, Google have (for the second time this year) decided to tell users about the changes to their algorithm and contradict their previous statement.

Despite there being a reported set of winners and losers as a result of Panda 4.1, it goes without saying that this is not as significant an update as Panda 4.0, which reportedly affected around 7.5% of search queries.

However, Analysts have said that the emerging pattern of updates seems to point towards a quarterly update schedule for Panda, which is a change to the monthly updates we saw back in 2012.

How Could It Affect You?

If you are one of many who were penalised as a result of Panda 4.0, you should be able to find out whether or not your efforts to change your site for the better have been worthwhile in the near future, regardless of the specific topic or realm your online business is associated with.

To learn more about Google algorithms and how the Panda 4.1 update could affect your ranking capabilities, talk to the experts here at Artemis Marketing. We can help your site achieve the best possible rankings through expert online marketing techniques and a vast amount of SEO knowledge.

 

 

 

 

 


SearchMetrics Annual SEO Ranking Study – Content Tops the Tree of Essential Ranking Factors

SearchMetrics have released their annual SEO ranking factors and it’s one of the most detailed yet, with a number of additional factors now included such as fresh links, bounce rate and the time spent on a site.

“Content Is King”

Last year SearchMetrics used their study to highlight the importance of good content as well as on-page optimisation, so it’s no surprise to learn that content has once again dominated the ranking factors this time around. So to start things off, how does the process of analysing SEO ranking factors actually work?

SearchMetrics visit 300,000 URLS that appear in top search results and carry out a detailed examination of their specific properties. In order to get the results, they have to look at how these factors correlate with Google rankings. Here’s what the results came up with this year:

seo-ranking-factors-2014

Content

Content has proved to be one of the major factors associated with top rankings, as high quality, relevant content seems to rank better on average. Good content is identified through the regular occurrence of related terms, a higher word count and an abundance of integrated media amongst other things.

What Was Found?

  • Length of content is still on the rise
  • Internal linking has become an important factor
  • Two new features included in analysis: Proof and Relevant Terms

Backlinks

Backlinks are described as ‘crucial’ by SearchMetrics due to the amount of new, revised features that are now providing even better results. You simply can’t get enough of them, especially those of the highest quality.

What Was Found?

  • Number of keyword backlinks going down
  • Quantity AND Quality now very important

User Signals

It was expected that there’d be a relationship between click-through rates, bounce rates and time spent on a site and this was confirmed after user signal rates were measured for the first time.

What Was Found?

  • Bounce rate lower for top ranking sites
  • Click-through rate and time on site much higher for top ranking sites

Social Signals

There have been a few noticeable changes to how social signals has had an effect on rankings over the last year, with slightly less correlation for top ranking sites and a slight rise in average values.

What Was Found?

  • Correlation values regarding coefficients out of the social sector decrease
  • A slight growth in the average total number of signals per position

Technology

It’s evident that a well optimised page will certainly contribute to a good ranking. This could be anything from short loading times on a page to outstanding site architecture and an optimal internal linking structure.

What Was Found?

  • Site architecture, internal linking, loading times and meta tags are all hugely important
  • Too many keywords can have negative effects on onpage technical SEO

 

 

 

 

 


Google Obtain Patent for Using TV Shows to Influence Search Results

There are a number of different ways Google manages search results so that they rank in accordance with what we want to see, such as examining the trails we leave on the web, finding our geographic location and looking through our search history. There could now be a further addition to these examples, with what we watch on TV set to become a new factor in Google’s search ranking methods.

 

It was revealed earlier this week that Google had been given a patent that referred to the concept of using our TV’s to manipulate search results. This would incorporate making a judgement on what we were watching at that specific time on TV prior to providing search results. This major influential development was given further detail in the following patent:

‘A computer implemented method for using search queries related to television programs. A server receives a user’s search query from an electronic device. The server then determines, in accordance with the search query and television program related information for television programs available at a location associated with the electronic device during a specific time window, a television program currently being displayed in proximity to the electronic device, wherein the television program related information includes program descriptions for a plurality of television programs being broadcast for the associated location’.

So let’s say we’re watching a show about something related to World Number 1 Golfer Rory McIlroy and we decide to find out about the latest occurrences in Golf’s Ryder Cup.  Google would use a server to identify the location of the program through the electronic device making the search and subsequently provide information that has something to do with both the programme and the search query, so in this case we’re likely to be greeted with search results stating something along the lines of “Rory McIlroy leading the European Ryder Cup charge after the first round”.

What you should probably know is that Google already use this form of search technology with Google Now, so it’s not something they’ve only just started to get to grips with. In addition, there’s no guaranteeing Google will decide to use TV’s as a means of specifying search results just because they’ve acquired a patent.

If you’re curious to know about Google Now, it’s basically Google’s personal intelligence assistant that provides information about TV series and upcoming shows through the use of a TV Card. Whilst it’s available to try it now, it’s fair to say this latest development in Google’s search ranking techniques could have a significant effect on how we use online search in future.

To discover more about the importance of ranking in Google and what it could mean for the future of your online business, contact Artemis Internet Marketing today and get a free consultation.


Rivals Working Together? – Google Assist Apple Product Launch With Custom Knowledge Graphs

It’s fair to say we have been engulfed by the unveiling of the iPhone 6, iPhone 6 Plus and Apple Watch this week but if you’re keen to learn more about the devices, you can rely on one of Apple’s biggest rivals to fill you in.

White_AppleWatch_with_Screen

That’s right, it’s Google and they’ve reacted in a somewhat surprising fashion by providing Apple with an exclusive Knowledge Graph that features detailed information about the three devices, including an in-depth description and all the necessary specifications.

All you have to do is search for any of the three gadgets unveiled by Google on Tuesday and head to the right of the search page, where you’ll be greeted by a new Knowledge Graph design that’s specifically designed to provide you with an introduction to the devices.

So why are Google helping out such a phenomenal rival? It turns out that Apple and Google have worked together to build these exclusive Knowledge Graphs, which are usually the result of information taken from a number of different sources, including Wikipedia.

It’s certainly something out of the ordinary as far as Google are concerned, as they rarely compile information in this manner and often rely on automation for all search products. However, it does seem to have coincided with a huge spike in searches for terms related to the iPhone 6 and Apple Watch.

Google have stated that no payment between themselves and Apple was included in the agreement to display this information and have also claimed that this was one of a few exclusive Knowledge Graphs provided during product launches.

What do Google have in store for the future? Can they match the huge success Apple are likely to achieve as a result of these new devices? You’d think they may have something up their sleeve if they’re prepared to assist the developments of a direct rival!

If you’re keen to gain more from Google in terms of search through highly efficient, detailed online marketing techniques, get in touch with Artemis today and we’ll provide you with all the information you need surrounding SEO. We look forward to hearing from you!


DuckDuckGo strike deal with Apple – Will feature as a default search provider on iOS 8

We’re not too far away from the release of Apples new mobile operating system iOS 8, which has a few new additions including a surprise default search engine.

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Remember DuckDuckGo? It was a search engine we blogged about a few months back, bringing to light its user-friendly setup which includes a focus on enhanced user privacy, something Google has been targeted about for some time now.

Well it turns out that DuckDuckGo will feature as one of a select few default search engines in iOS 8, so you can now reap the benefits which include “smarter answers, less clutter and real privacy” according to the search engine itself.

With the latest iPhone instalment being mooted as part of an Apple press conference that takes place a day before the release of iOS 8, there’s a chance many more people will be hooked onto the idea of making DuckDuckGo their default search provider.

DuckDuckGo is still massively out of its depth when it comes to running alongside the likes of Google and Bing but is there any chance it could overhaul its competitors in the future?

As it stands, the main appeal of DuckDuckGo has to be its guarantee of user privacy, especially with online privacy becoming a major story over the last few years. A survey conducted by SearchEngineLand found that over 90% of people were concerned about online privacy.

It’s realistic then to assume that, with the help of iOS 8 and the latest iPhone, DuckDuckGo could gradually push its way towards the top and overhaul a competitor such as Bing entirely.

It might not be a bad idea to check out how your site is doing on DuckDuckGo. In fact, Artemis can offer you unrivalled SEO services and advice to help you rank effectively in Google. Get in touch today to find out more.


The New Radio Ad for Artemis

brightlogo

The future is Bright! We were very happy to hear our first radio advert today on Bright FM, being a company that spends every waking hour making sure our clients get enquires from the internet this may seem a strange medium for us to be using. However, we do understand that not every business is aware of the power and potential of SEO and as a result are not even looking for help.

So, with the help of the guys at Bright FM, we are reaching out across the county with a simple message and an offer of help for businesses that are struggling to get enough or any business from their current website.

Did you hear our new advert? What did you think of it?

We deal with lots of local clients large and small, get in touch for a free review and let us help you get the best out of your website and online profile. Call us now for a free consultation on 01444 645018.


Google's "Listen Now" Ads In The Pipeline

If you’re one of many searchers in the UK that make the most of Google to identify the origin of a song, you might be interested to hear about this latest search development.

Listen Now

Google have begun testing “Listen Now” ads that show up whenever you search a particular song title or artist. The digital service is provided by Spotify, Rhapsody and Google Play.

This means that whenever you decide to search for an artist on your laptop, smart phone or portable device, you’ll be given a grouped sample of images related to that particular artist followed by the option of streaming some of their work.

The “Listen Now” section appears beneath the image of the artist and above their song list and description, so they make up part of the ever-growing knowledge graph.

A Google representative confirmed the tests and stated that they had begun working on “Listen Now” earlier in the year. The Wall Street Journal said that music services were previously capable of purchasing similar ads, although the display and labelling of “Listen Now” is entirely original.

The spokesperson wrote to SearchEngineWatch, saying they were “happy to help users quickly find legitimate sources for their favourite movies, music and more via Google search”. The spokesperson also stated that ads would be “ranked according to a variety of factors” as always, including relevance and click-rate.

How might this update to Google’s knowledge graph improve music searches? Could it be the start of other digital breakthroughs for the knowledge graph? Have your say in the comments section below.

For more information on how to effectively rank in Google, visit our Free Consultation page here at Artemis and we’ll provide you with all the advice and assistance you and your website need to gain recognition and boost traffic.


What Does Google's 'Pigeon' Update Mean for Your Business?

Google have recently made a change to their local search algorithm that could potentially result in substantial changes to your ranking capabilities when it comes to localised search. You may have already witnessed a change in the amount of traffic you’ve been getting, especially with regards to local search terms. The algorithm update itself is a review of location parameters and distances so that search becomes more relevant overall.

Google Pigeon Update

The update, dubbed ‘Pigeon’ by Search Engine Land, focuses on various search capabilities and their connections with local search results. One of the things Pigeon seems to be targeting is directory sites ranking above local, individual business websites. Spelling correction, the Knowledge Graph and synonyms are all likely to be affected by the update as well.

Now this doesn’t seem particularly ideal if you’re an individual business but there are a few ways the algorithm could benefit you in the long term. To those who ranked particularly well for popular search terms, we say don’t panic just yet. Local results have become all the more important to your success, with queries now becoming increasingly geo-targeted. The fact that local businesses have such a small amount of competition means that ranking has become even more valuable.

Whilst this means your business might not appear as much in local search as it did in the past, the relevance of the people who search for you will increase substantially, bringing in far more qualified searchers. If that’s not enough to have you encouraged, businesses have already reported an increase in site traffic since the update was released, possibly down to higher quality and fewer businesses turning up in search results.

It’s highly advised that, if you haven’t already done so, you create a Google page for your site so that you appear in both Local and Carousel results. Just make sure that your page is fully up-to-date and verified to receive the full benefit of qualified leads arriving from local search results.

If you’re eager to increase traffic to your site with the help of experienced, valuable marketing techniques, get a free consultation from Artemis today.