RICS Release New Video

RICS VID

Earlier in March RICS released a new marketing video to help chartered surveyors market their practice and explain the benefits of their services to potential clients. A video on your website is a great way of getting key points across to prospects.

The video explains how it is essential to instruct a chartered surveyor to carry out a survey before any potential property purchase. And also flags up the common misconception that a mortgage valuation is a survey when obviously it is solely for the bank’s benefit and not the purchaser’s. The video then goes on to explain how RICS research shows that on average a home buyer will spend £5,750 on repair costs after moving into their new home.

You can see the video below

How to add the video to your practice’s website

  1. Click this link https://www.youtube.com/watch?v=dTlJV8z2aM0 
  2. Click on ‘Share’ highlighted in red below
    Share
  3. Click on ‘Embed’ as highlighted in red below.
    Embed

Copy and paste the code highlighted below on to your firms website NOTE: If you need help with this please give us a call and we’d be more than happy to help.

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To see how we help surveyors take a look at our SEO for Surveyors page or get in touch by filling out the form on the right hand side of this page.

 


Looking at Learning about SEO

When I was first tasked with the job of ‘learning more about SEO’ in order to improve my content, it seemed like an impossibly daunting task. Although I’m a relatively fast learner, I had never before dared to delve into more technical elements of how Search Engines work and until recently I have been perfectly content with my ignorance.

However it is becoming more and more important to keep up with Google’s latest algorithms in order to make sure that your SEO remains on track and up to date. After all, if your site or business is penalised by Google, boom, there goes a sizeable chunk of your traffic and subsequently, your business. Fewer visitors mean less custom for your site, which is never good for a commercial business!

As Told by Google

So in order to ensure that your site remains green listed by Google, everything has to be running smoothly and in accordance with the mysterious guidelines set out by Google. This includes the site content, as this is what Google and all visitors to your site will see once they click that link. Actually even before they click that link, they’ll see a meta-description hopefully pointing them in the right direction, so content is very important in keeping your site at the top of Google’s Listings!

We need to make sure that our content appeals to both Google and our site visitors so it is important to know what is relevant and what isn’t when it comes to adding in the key terms for your website. On site content needs to be:

  • Rich in related keywords  but not over-saturated with keywords
  • Written with your audience in mind (informative if needs be, using key terms and phrases etc.)
  • Written so that it reads well and is is inclusive of those outside your potential intended audience
  • Broken up into clear paragraphs with good headings.
  • Relevant to your business!
  • Written with a call to action at the end (such as call now or contact us here)

There are more but those bullet points are just what I can think of off the top of my head. What is important is that you don’t just write what you want willy nilly and then post it online without checking it through. There are limits to what you can feasibly do with your content, and limits to what is acceptable by Google’s standards so it is important to keep these in mind.

Starting off – The Scary Part Broken Down

Starting off learning about any topic that is as random and constantly changing as SEO can be quite a challenge, particularly if you don’t quite know where to start. There are countless resources available to those who look for them, you just need to pick a starting point and try to springboard from there.

The trouble with learning about SEO is that it is always being updated as Google learns new things, but of course in order to learn from the past we must also look into its mistakes. In fact any book about SEO is often out of date by the time it comes into print, but that doesn’t stop it from being useful as an entry point into SEO.

I personally have started with the infamous Dummies series in using “Search Engine Optimization (SEO) For Dummies”, but there are a wide range of options available, including Google’s own Search Engine Optimization Starter Guide.

The worst part about learning a new thing is worrying about it, so get started today and stop your worrying! It is easier than you think!


Mobile Friendly Search Results Going Postal

Evolving Mobile Search Results

Yesterday Google announced that they will be introducing into their algorithm more mobile friendly results, not a huge surprise in itself as they have been pushing webmasters, developers & site owners through Google Webmaster Tools messaging to clean up our sites and evolve with the way the web is evolving (read:Google).

The message is now loud and clear and they have been kind enough to even give us a date! I say kind because in my entire history as an SEO at being awoken by search algorithm changes or algorithm updates, it has always been after the fact. Sometimes subtle hints that they may be moving towards improvements but never a date!

So what happens to a site that is not “Mobile Friendly”?

A picture paints a thousand words. During December data for Mobile Traffic started playing havoc with my senses on a client site. I searched high and low for technical reasoning and found no answer, it was not until I noticed updates coming out of Dejan SEOs Algoroo that made a little more sense, it was not just this site, it was many and it was hidden amongst the “Penguin Double Take”, “Panda Refresh” & “Penguin Tweak & Rollback”.

Mobile Friendly Testing

That image is taken directly from Google Analytics with the “Mobile Traffic” segment applied & compared to the previous year (December 1st – January 17th). In that particular example the data drop was at 61% of mobile traffic. Now consider around half of most sites traffic is mobile & tablet. Quick maths – using the above as an example we have just over a quarter of the sites sessions obliterated.

As a proactive SEO agency Artemis contacted all clients that were not mobile friendly or responsive to let them know their next course of action, we did that back in December & now the majority are close to migrating to their new mobile responsive sites or they already have, our priority has always been our clients so our switch has had to wait until last :sadface: but we too will be ready!

So what do you need to do?

Firstly Google has the tools to help

  1. Guide & Getting Started with Mobile Sites
  2. Use their Mobile Testing Tool
  3. Compile a Mobile Usability Report

April 21st is the official launch date where the algorithm will be updated.

So what happens to sites that do not make the switch?

Batten the SEO Hatches

In a nutshell your organic search traffic will feel the pinch along with your revenues & leads generated.


John Mueller Tells Us More About Google’s Stance on "Whitelists"

If we take a look back at the good old days when Matt Cutts was still head of web spam at Google, you might remember something he spoke of in March 2011 relating to exception lists, also known as “whitelists”.

whitelist

Cutts explained that while Google did use whitelists, they existed on a per-algorithm basis. If you caught up with John Mueller’s Google+ webmaster hangout on Tuesday, you might have heard him addressing the issue surrounding exception lists once again.

No Exception Lists for Panda & Penguin

What we found out was that Google uses whitelists for some of its algorithms but Mueller specifically said that there weren’t any exception lists in place for Panda or Penguin.

“For the most part we do not have a whitelist where we can say this web site is okay and we can take it out of the algorithm. For a lot of the general search algorithms, we do not have that ability”.

Why Exception Lists Are Needed

Mueller went on to say that there were some scenarios were they did have whitelists, mostly for the odd individual case. He explained that, with algorithms such as SafeSearch and for false positives on adult content, they do have that ability.

It’s quite clear that leading sites feel the early effects of any newly introduced algorithm or algorithm change and there’s very little Google can do until the algorithm is refreshed.

If you’re interested to hear what was talked about regarding whitelists, start the video provided below at around the 25-minute mark.

“it wouldn’t be feasible to handle them (search queries) manually”

Matt Cutts was asked by SearchEngineLand’s News Editor Barry Schwartz back in March 2011 whether Google used exception lists and the former head of web spam explained that whitelists were necessary for the odd search algorithms that weren’t 100% perfect.

“Our goal is to provide people with the most relevant answers as quickly as possible, and we do that primarily with the computer algorithms. In our experience, algorithms generate much better results than humans ranking websites page by page. And given the hundreds of millions of queries we get every day, it wouldn’t be feasible to handle them manually anyway”.

Cutts went on to say that ideally, Google didn’t want to maintain their exception lists at all but emphasised the fact that search was “still in its infancy, and our algorithms can’t answer all questions”.

If you’re looking to improve your ranking in Google to help boost the success of your online business, call Artemis today and take advantage of our free consultation service.

 

 


8 Factors That Determine Quality Content

Quality content is now a top priority, but what exactly do we need to look out for when separating the very best content from the rest? Quality content is now one of Google’s biggest ranking factors, so it’s essential that we’re able to identify what it is that makes content stand out.

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To give you a better idea of what Google are after, here’s a list of characteristics every piece of content you write from now on should include.

Avoid Keyword Stuffing

Google introduced some clever algorithm updates that search for authoritative content through keyword synonyms and other related phrases, so stuffing your content full of keywords has essentially become a major backwards step.

You can make it easier for search engines to understand your content by structuring your keywords effectively across the page.

Strong Headlines

We rarely shy away from an opportunity to demonstrate our creative skills through clever headings and subtitles, so it’s a shame when you realise that readers don’t have time to work them out. Your titles need to be strong, clear, relatable and a realistic length.

Keep Your Audience In Mind

Do your best to write for your audience rather than your peers, in which case you should be thinking about what your audience wants to read.

Avoid lots of technical jargon if you know they aren’t all that familiar with complex industry terms and avoid talking down to an audience primarily made up of industry professionals.

Will It Be Shared?

Content needs to be built around plenty of share value, so it helps to consider whether or not your social media followers would have an interest in it. Try reading your content back as a consumer to see whether or not it talks to you.

Word Count

A ranking factors study from Searchmetrics suggested that the ideal word count for a page of content was 1000 words. However, there’s no strict set of rules you need to follow as far as word counts go, although Google does seem to favour longer, heavier content pages.

Proofread (Always!)

It’s quite easy to miss typos; no matter how much experience you have proofreading content.

You could lose significant credibility as a writer for constantly failing to pick up on your mistakes. It’s not always a bad idea to let someone else read your work before sending it out.

High Quality, Natural Links

You should only ever link to reputable, high quality sources and this is something any experienced SEO will be aware of.

However, your links should also come from natural phrases within the text, so not just standard terms such as “click here” for instance.

A Compelling Layout

Bulky text isn’t a good look, so use every ounce of creativity you’ve got to design a content page that’s well structured and appealing to the eye.

Avoid long paragraphs and throw in a few additional headers and bullet points, especially when listing. The most imposing images are best placed at the top of a content page.

There’s plenty of additional changes you could make to your content writing style in order to improve your ranking capabilities, but the characteristics mentioned above are certainly some of the most important when trying to get the upper hand with Google.

If you’re looking for unrivalled SEO results from a company that’s always up-to-date with the latest algorithm changes at Google, get in touch with Artemis today.

 


Google Sends Warning Messages to Webmasters

Are You Ready For Google’s Mobile Search Update?

WHY DO (1)

Further to our newsletter in November, Google is planning a big change to its mobile search algorithm. This could make a huge difference to your practice over the next couple of months. What would happen to your practice if your website disappeared from Google’s mobile search?

As you would have read in our November newsletter on Why Surveyors Need a Mobile Friendly Website Google released a “mobile friendly” tag in its search results from mobiles (see example below). If you haven’t received an email it may have been sent to your web developer get in touch with us to find out where your website lies within Google’s eyes.

mobile-friendly

During January 2015 Google has taken the next step in their mobile search update by sending emails to webmasters warning them about the new update to mobile search highlighting the errors in their sites (see example below).

google mobile warning email

You can read more about Google’s new mobile algorithm on Search Engine Land’s blog post. Search Engine Land is a leading search engine marketing news site.

If you don’t have a responsive website when Google’s update runs your rankings for mobile search will drop significantly meaning you could be losing out on local instructions that you would have otherwise received. From the surveyors we currently work with our data reveals…

  • Between 24-36% of their visitors are viewing their website from mobile phones 

Because of the high percentage of mobile searches on Google for surveyors this update will make a huge difference in the way your website works for you over the next few years.

What To Do Next?

Simply fill in the contact form on the right hand side of this page and a professional member of our team will get in touch with you and explain how we can make your website mobile friendly and generate more instructions in 2015.

 


Building Up Your Brand for 2015

Small businesses are currently going through a phase of focusing on their brands instead of trying desperately to build more links as they look to succeed further in the world of search marketing.

The days where you could build a selection of target keywords and start ranking have long gone, with social media presence, pay-per-click advertising, user-friendly web design and SEO all essential parts of the process.

branding social media

It’s now all down to how much you can impress Google, so a brand that’s well constructed is far more likely to rank well. Unfortunately, small businesses don’t necessarily have the resources other businesses have and may well have to carry out the entire branding process themselves.

It’s not uncommon for small businesses to build their own brands though, so all it takes is a little bit of hard work and dedication before you’ve got a brand that’s capable of success. Here’s what you need to prioritise:

Engage in Social Media

There’s no better way to assert yourself as an industry leader and showcase your expertise than through social media. Joining a community of industry experts gives you the chance to tell everyone what your brand is about and lets you engage with potential followers, clients and customers.

64% of marketers are integrating social media into their marketing plans today, while 65% of marketers witnessed an improvement in search rankings after investing a minimum of 6 hours per week in social media, so it’s important that you jump on the bandwagon as quickly as possible before you get left behind.

Come Up With a Logo

You won’t get anywhere with a brand unless there’s something your followers can recognise you by. Logos have always been a crucial part of branding as they demonstrate what your business is all about. People don’t have the attention span in the modern day to focus on something that’s not going to be instantly recognisable.

Your logo will feature on everything that’s associated with your business, from your website and promotional materials to your business cards. Consistency is essential when branding as clients can easily lose faith if you aren’t coping with basic aesthetics.

Participate in Charity Events

Adults in the UK donated a staggering £10.4 billion in 2012/13, so it’s no surprise that charitable events are regarded as one of the best ways to build a brand within a community.

So much is donated to worthy causes because they help small businesses as well as those who need it most. As a brand you’ll get plenty of exposure and your business will gain huge amounts of awareness as a result of your participation. Don’t forget that people are attracted to the prospect of working with small businesses who like to help others.

We have over 10 years of experience delivery unrivalled SEO results here at Artemis, so be sure to get in touch with us if you’re hoping to push the success of your brand even further.

 


Artemis Internet Marketing Part Of The UK Government Growth Voucher Programme – Get £2000 Towards Your SEO

 

Artemis Internet Marketing is UK Government Growth Voucher approved, with the Department for Innovation Business and Skills introducing the programme as a means of helping SMEs to gain all the strategic advice they need to help their business grow.

growth-vouchers-295

The programme will run for 15 months from February 2014 and covers everything from recruiting and leadership to digital technology, cashflow and finance.

You can apply for your Growth Voucher and see your funding input matched by up to £2000 if you are eligible. The scheme will cover half of the cost of your SEO e.g. a £4k project will only cost you £2k.

You can find out more about the Growth Voucher programme and check your eligibility by visiting the government site or by getting in touch with us.

As accredited marketing experts, we can offer you all the expert advice and information you need.


Artemis Christmas Message

 

Artemis would like to wish every one of our clients a Merry Christmas and a Happy New Year. It’s been a pleasure working with you all over the last 12 months and the entire office was certainly very grateful for the wonderfully festive gifts we received over the last couple of weeks. We look forward to a highly productive 2015 that is devoted to achieving the very best for your online business. See you all in the New Year!

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How SEO Campaigns Change Over Christmas

We’re getting ever closer to the big day and for many online businesses the process of drawing in customers this month has been the predominant goal.

Online shopping has been a hugely popular choice for many consumers this year and business owners have done everything they can to take full advantage of the festive season through heavily planned and thoroughly scrutinised SEO campaigns.

present

Online retailers are always looking forward to introducing their own unique SEO campaign to entice a wider audience.

We’ve seen a hugely competitive retail market this year whereby many of John Lewis’ rivals have stepped up their game and introduced many a heart-melting advertisement.

With the popularity of the festive season growing every year since the first Coca-Cola advert in 1943, we’ve looked at three specifics associated with a successful Christmas SEO campaign.

Social Media

Keeping your social accounts up to date with Christmassy-themed posts and putting a festive twist on your social media advertising is a great way of supporting your new SEO strategy.

The more social media accounts you use to spread the word the better, so make sure you take to more than just Twitter when introducing your products to the world.

Time

Unfortunately, it’s no good coming up with a Christmas strategy at this stage in the year, so any last minute plans you might have to make your products a little more festive are going to have to be brief.

The biggest retailers make the most of 6 months worth of planning from the research phase all the way through to executing their new strategy. You simply won’t have the effect your hoping for if you start too late.

Product Prioritisation

Not all your products will have the same effect as others over the Christmas period, so it’s important that you prioritise certain products that are more likely to sell.

John Lewis were hugely successful in selling plushy Penguins this year as a result of their latest advertisement, so you need to consider what products of yours are more likely to attract the attention of your consumers.

Get in Touch

Christmas can prove to be the most productive of times for many online businesses and we know exactly what it takes to adjust any SEO campaign to meet the demands of your clients.

If you’re interested to find out more, call us today and our friendly team will be happy to help.