We have been working closely with expert partners with a comprehensive knowledge of the GDPR to ensure that our clients are provided with best-practice advice to achieve compliance. We will be launching our GDPR consultancy service in the near future in order to help other businesses and organisations – please get in contact with us if you are interested in pre-registering with Artemis for further details.
We will keep you up-to-date with notifications and provide you with further information on our GDPR consultancy when we have finalised our service.
What is the GDPR?
The GDPR is an EU regulation that aims to give customers and employees more rights and powers over their personal data stored by companies and organisations, as well as providing those organisations with a clearer understanding of what is expected of them regarding the collection, storage and processing of data.
Personal data in this context includes everything from email addresses, personal details and biometric information to cookie IDs, IP addresses and location information. If your business handles this kind of data there are a number of new rules that govern how it must be stored and processed, including giving individuals the right to access their data from you or to have it amended or deleted entirely.
Companies that do not follow the regulations can be hit with fines of up to €20 million or 4% of their global turnover (whichever is greater), so it is vital for any business or organisations that stores personal data to achieve complete compliance with the rules as soon as possible.
Issues covered by the GDPR include:
- Data protection
- Data subject consent
- Rights of individuals
- Lawful processing of data
- Data collection and storage
- Correct handling of data breaches
Will it affect you?
From sole traders to multi-national businesses, any business or organisation that stores the personal data of any individuals in the EU will need to be fully compliant with the GDPR. In practice, this means that if your business has a website or gathers any kind of data from individuals, you will need to take steps to ensure that you comply with the rules.
Will Brexit impact GDPR?
Some businesses have questioned whether Brexit will potentially affect the implementation of the GDPR in the UK. While the UK is set to exit the EU at some point over the coming years, the GDPR will come into force in May 2018, which is long before Brexit will occur. Therefore British businesses will still need to follow the rules.
Additionally, even after a potential Brexit, any business that handles the data of EU citizens will need to be fully compliant with the GDPR. So it is important that you should take steps to do so as soon as possible.
How can Artemis help?
We will soon be launching our GDPR consultancy service and invite you to pre-register with us to be kept updated with information. As a highly experienced digital marketing agency in Sussex, we have an in-depth knowledge of the incoming GDPR rules and how they will affect businesses across the UK. Please contact us today for more information.
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