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Online Course 1 Overview

Our SEO and Social Media course is designed to give you a good grasp of the fundamentals of these two important aspects of online marketing today. Some of the items covered in the course include:

  • On-page SEO
  • Link building
  • Local search
  • Facebook for business
  • LinkedIn for business

SEO Course Overview

Over the two hour SEO course, you will learn more about search engine optimisation and how you can use it to help internet users find your website. This is an essential course for anyone preparing to optimise their website for search engines, and is useful whether you’re going to work on this yourself or will work with a team of SEO specialists who will do it for you.

For business people who want to see their site traffic increase, this course is ideal, as it will show you exactly how to get the best out of your SEO team. This makes it easier to find a team which will be able to perform the tasks you need, and ultimately it will give you a much better understanding of the theory behind SEO and why it is so important that your site is optimised properly.

Social Media Course Overview

The social media course takes approximately two hours, and covers all of the most important aspects of social media today. Our fictitious website will be the centre point of the social media theory and practices we present so you can see exactly where each platform fits in to the jigsaw. This will help you develop a social media strategy and identify the best social networks for your business.

The course covers a range of social media platforms to help you make an informed decision. It shows you the advantages and disadvantages of a company Facebook profile and how you can use it to increase engagement in your company. It also looks at Twitter and shows you how it can slot into a social media strategy. LinkedIn, YouTube and Vimeo are other platforms which could benefit your business, and we will explore these. Furthermore, we will look at blogging and you can decide whether this could be beneficial for your website and business.

We present this social media information from a strong business perspective, looking at business strategy and development, customer relations, corporate responsibility and the legal issues surrounding social media.

We also look at whether it could be worth employing individuals or agencies to carry out your social media strategy, protecting yourself on social media and damage limitation.

 

“Mike and the Artemis team are second to none in their field of expertise. When they re-wrote our website and optimised our services on the Internet our enquiry levels went into a steep exponential upward curve and they continue there to this day.”

Brian Gale / Brian Gale Surveyors

Manage your own SEO

Online Training Resource For Business

Modules include:

  • Introduction to SEO
  • On-site SEO
  • Link Building
  • Social Media as Part of Search
  • Local Search
  • Pay per Click (PPC)
image Course Length – 2 Hours

Manage your own Social Media

Online Training Resource For Business

Modules include:

  • On-site SEO
  • Link Building
  • Facebook for Business
  • Linkedin for Business
  • Twitter for Business
  • Blogging for Business
image Course Length – 2 Hours
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