SEO for Online Retailers

Running an online store is competitive but with the right SEO strategies for eCommerce, you can make sure your products appear where it matters most: in front of ready-to-buy customers.

At Artemis, we specialise in helping eCommerce and online retail businesses improve their visibility, attract targeted traffic and convert browsers into buyers.

Whether you sell a few niche products or manage thousands of SKUs, our SEO strategies are designed to grow your online sales sustainably.

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Why SEO Matters for eCommerce Websites

In online retail, visibility is everything. If your products don’t appear when people are searching, they’ll find a competitor’s instead.

Good SEO ensures that your store:

Appears in search results for the right product keywords
Delivers fast, seamless experiences across devices
Builds trust and credibility through reviews and content
Attracts qualified visitors who are ready to purchase

For SME’s, SEO levels the playing field – helping you compete with bigger brands without needing a huge advertising budget.

Why Choose Artemis?

21 years of experience

Our team has years of experience working on both the technical and creative sides of SEO for eCommerce..
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We'll help your website be found by potential customers through tried and tested SEO strategies for eCommerce.
Raise website conversions.

We optimise your site not just for Google but for customers to ensure great conversion rates.
Boost profits

Everything we do is focused around driving more revenue from your eCommerce store.

BSE 3D

50% increase in monthly enquiries

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Ouh La La

60% increase in product listings

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Greg Stone Flooring

80% increase in website conversions

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Our SEO Strategy for Online Retailers

We focus on practical, high-impact SEO improvements that drive both traffic and conversions.

1. Keyword Research

We start by identifying what your customers are actually searching for.

Find intent-driven keywords: We look for long-tail keywords that show clear purchase intent – such as “eco-friendly yoga mats UK” rather than just “yoga mats”.

2. On-Page Optimisation

Every product and category page is an opportunity to convert. We make sure your pages are optimised to rank and sell.

Product pages: Unique, keyword-rich descriptions that highlight your products’ benefits and answer customer questions.

Product images: High-quality images with descriptive filenames and alt text to improve visibility in Google Image Search.

URLs and metadata: Clean, user-friendly URLs and persuasive meta descriptions that increase click-through rates.

3. Technical SEO

Behind every high-performing eCommerce site is a solid technical foundation.

Site speed: We optimise your site for fast loading times – critical for both SEO and conversions.

Mobile responsiveness: With most shopping now done on mobile, we ensure your site performs flawlessly across all devices.

Site architecture: We create a logical structure that helps users and search engines navigate your store effortlessly.

Schema markup: We implement product schema to enable rich results – helping your listings stand out with ratings, prices, and availability.

4. Content & User Experience

Engaging content keeps users on your site longer and encourages repeat visits.

Useful blog content: We develop blog topics that answer customer questions, inspire purchase decisions and naturally feature your products.

Customer reviews: We help you collect and showcase authentic customer reviews to build trust and authority.

5. Off-Page SEO

Your online reputation and authority matter.

Link building: We secure backlinks from relevant, high-quality websites to boost your store’s credibility and rankings.

AI Search and the Future of SEO for Online Retailers

As an online retailer, you know that staying ahead of trends is essential. And with AI search rapidly changing the way customers find your products, it’s important to adapt your SEO strategy for the future. AI-powered tools like ChatGPT, Google AI, and Claude are reshaping the digital landscape, and understanding their impact on SEO can help you stay competitive and grow your online business.

What is AI Search?

At its core, AI search is all about using artificial intelligence to enhance the way search engines understand user queries and deliver results. It means search engines, powered by AI technologies, now interpret context, intent, and even emotion to provide more relevant, personalised results. For small business owners, that means search optimization needs to go beyond the basics- your SEO must adapt to the intelligence behind search engines.

How AI Search Affects eCommerce SEO

More Relevant Search Results

With the rise of AI, platforms like Google AI can now better understand the nuances of complex queries. That means your product pages need to speak the language of both humans and machines. The more your content can satisfy user intent—whether through clear product descriptions or answering customer questions—the better your chance of showing up in search results.

ChatGPT and Conversational Search

ChatGPT is revolutionising how people search for products online. Many shoppers now use conversational queries, like “What’s the best eco-friendly yoga mat for beginners?” instead of the old-school keyword searches. To stay ahead, you need to optimize for these long-tail, conversational keywords, ensuring your content answers the real-life questions customers are asking. The more natural your SEO strategy, the better!

Voice Search is Here to Stay

Voice search, powered by Google AI and other technologies, is on the rise. Many consumers are using their smartphones or smart speakers like Google Assistant or Alexa to search for products. As a small business, this means optimising for more conversational, long-tail queries-the kind people speak aloud rather than type. Voice search is personal, so tailoring your content for this shift can help you capture new traffic.

AI-Powered Image Search

Search engines, including Google AI, are using AI-driven visual search. Customers can now search for products by uploading images rather than typing words. It’s crucial to optimise your product images to be AI-friendly, meaning using clear, descriptive filenames, alt text, and relevant tags. By doing this, your products will appear in image-based searches, allowing you to tap into a growing trend that AI search engines like Google are actively promoting.

How Artemis Helps You Use AI Search for Better SEO

At Artemis, we’re always on the cutting edge of AI search trends. We don’t just focus on traditional SEO; we help you adapt your eCommerce SEO strategy to take full advantage of the opportunities created by ChatGPT, Google AI, and Claude. From optimising for voice search and semantic search to ensuring your product images are AI-optimised, we help you stay ahead of the curve.

We take a holistic approach to AI-driven SEO, ensuring your website is prepared not just for today’s search environment, but for the future of digital marketing. With our guidance, you’ll ensure your site is optimised for AI search technologies, making sure you get noticed by the right customers at the right time.

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Fill out the form or give our friendly team a call on 01444 645018 and find out how we can help put your eCommerce site in front of potential new customers.