About Us

Mike Knivett

Mike was originally from a financial services background and specialised in property investment. Mike was one of the very first people to realise the massive potential of the Internet for generating enquiries and new business for companies and very quickly built up a solid business and reputation within the overseas property market.

All of his sales leads were generated via the Internet using tried and tested online marketing techniques.

As a result of this success other property companies and businesses sought help for their Internet marketing and Artemis Internet Marketing was formed back in 2003.

Below is a genuine testimonial from a client we have worked with for many years.

“Mike Knivett is one of our most prolific lead generators in Europe, his vast network of sites mean he supplies us with quality enquiries everyday and all are people who have a genuine need for our service and products, without Mike my sales figures would be much lower and I recommend his web knowledge and business skills to anyone.” Steve Tiley, Moneycorp

Justin Aldridge

Justin has been building, marketing and selling online businesses since 2003. He has successfully developed and sold two large social websites aimed at expats abroad, helped many businesses achieve great results online and has also been the best performing online affiliate for major international companies such as Barclays and Holiday Lettings. He currently works on several personal projects such as the popular ecommerce website We’re NOT On A Break.

Being a Masters degree qualified engineer, Justin uses his analytical and mathematical skills to test the latest online strategies and techniques using the broad spectrum of hundreds of websites owned by Artemis Internet Marketing. Justin develops and analyses cutting edge techniques to achieve outstanding results for our own websites and those of Artemis clients.

Justin passionately keeps fully up-to-date with every measurable change in Google’s algorithm and constantly adapts his strategies to reflect the truly dynamic nature of an online working environment. It’s what gets him up in the morning!

Follow him on Twitter and LinkedIn.

Sara Lenartowicz

As one of Artemis’ longest serving team members, Sara is our SEO Director. She has team leadership and development responsibility across the SEO, Digital PR & Content teams while also actively working on a diverse portfolio of clients.

Sara has a degree in Business & Marketing, which she initially put to good use gaining valuable offline marketing experience in previous roles, before developing her strategic technical and creative and SEO expertise, with specialist knowledge in Conversion Rate Optimisation. She also runs her own successful wedding industry website.

Her impressive attention to detail and enthusiasm for understanding how on-page and technical changes impact both search engines and users has seen her establish an enviable track record of success with online marketing strategies.

Outside working hours, Sara loves riding her horse, and she has a passion for interior design.

Matthew Hall

As our Account and Commercial Director Matt manages the relationship of our key client accounts. He also is responsible for commercial aspects of the business involving marketing and new client acquisitions. Matt joined Artemis back in 2016, originally having a financial services background and working for one of the top financial institutions in the UK.

Matt’s role at Artemis also includes overseeing the Account Management team, ensuring delivery to our clients is no less than exceptional.

In Matt’s spare time he manages a portfolio of investment properties and is a keen marathon runner (six and counting!) and is partial to an evening’s SUP (Stand Up Paddle Board). He’s also Dad to his black Labrador Benji.

Narciso Baldo

As Finance Director at Artemis, Ciso’s role is integral to the smooth running of the business. A full professional AAT member, he has a strong background in bookkeeping, business accounting and finance, with particular experience gained in the construction industry, telecommunications and charity sectors. Ciso is a self-confessed stickler for accuracy who enjoys number crunching and finding ways to improve processes and reporting.

Out of office hours, Ciso is a huge sports fan, with football – he supports Peterborough United – as well as squash, pool and swimming all high on his list of favourite pastimes. He has also been known to tackle the odd Tough Mudder endurance event.

Matt Brown

Matt is our resident Chief Geek. Interested in computers and gadgets from an early age (his first computer was a Sinclair ZX80!), he has 20 years’ of industry experience, having worked in various positions ranging from Helpdesk to Technical Director.

With a wide range of tech skills at his disposal including Linux Server Administration, PHP and Bash programming. Matt loves a good IT challenge and keeps a keen eye on the latest technologies and developments. He is also a registered Apple Developer.

When he is not glued to a screen, Matt likes getting out and about on his motorbike and his horse, though thankfully not at the same time.

Rachel King

Rachel joined Artemis in November 2024 as Head of Marketing, bringing many years of experience across all marketing channels, with a strong focus on digital and content creation. Rachel’s role at Artemis will be to manage all marketing activities and support Artemis on its growth trajectory. Rachel is a  former board director for an HR software business where she played a key role in scaling the business from start-up to a successful exit. Rachel is a HubSpot enthusiast and was an active participant in its international customer panel for two years.

Outside of work, Rachel enjoys regular yoga and gym sessions, family dog walks with a lively cockapoo, sunny holidays and binge-worthy boxsets. All recommendations welcome!

James Peters

As our Business Growth Director, James is responsible for ensuring every business and channel partner is aware of the great things that the Artemis team can help achieve for their online presence and generate those all-important enquiries. James joined Artemis towards the end of 2024 having worked for one of the UKs largest corporate digital marketing companies managing their sales teams and training on the fundamentals of digital marketing. Before joining us at Artemis he worked at the UK’s largest electricity supplier – renowned for their exemplary customer service – and it’s this passion for online marketing and ‘customer-centricity’ he brings to support and guide Artemis’ new business clients.

James has well over a decade of experience in helping clients businesses thrive and running sales teams with the client always coming first, and honesty and integrity being core foundations in building long term relationships with his clients and professional channel partners.

When not sat with a client or partner, James can either be found in the gym, on the back of a horse (previously he has moved over 150 cows 90 miles in Montana USA on horseback – true story!) or behind the helm of a boat. At home, James proudly transforms into an uncomfortably awkward cushion for his two cats whilst binging TV series with his wife.

Kerry Jones

Kerry joined Artemis in November 2018 with several years of agency and in-house experience in SEO management roles. As Senior Technical SEO & Training Manager at Artemis, she is fully involved in creating client strategies, technical SEO, on-page optimisation, CRO activities and more. She gets a real buzz from seeing clients exceed their goals. On top of her client work, Kerry runs our internal training and induction programmes. She also works with Justin on SEO research and development – helping to keep Artemis at the cutting edge.

Kerry graduated from Brighton University in 2012 with a degree in Business Studies. She caught the SEO bug during a work placement at an SEO agency in Hove and continued working in the industry part-time while completing her degree before deciding to make a career of it. Since then, she has built up a wealth of knowledge of all aspects of SEO has acquired a formidable skillset.

Outside of work, Kerry is busy with DIY projects and renovating her house. She also enjoys walking, eating and listening to music, especially rock – the heavier the better!

Duncan Page

Duncan has an extensive technical background in web design & build with a specialism in eCommerce platforms. He is a certified Magento specialist and also has experience with Shopify, Drupal and WordPress. Pursuing his growing interest in digital marketing, he gained valuable commercial exposure in the field of email marketing for website conversions and account management, both agency and client-side. Duncan has a keen grasp of a broad range of digital skills that range from building new websites and integrating membership services to working with core branding and major SEO and PPC campaigns for a wide range of industries.

In his spare time, Duncan likes to pursue his interests in outside hiking, martial arts and football. He also loves to discover music and writers from around the world.

Peter Lyons

Peter is one of Artemis’ longest serving team members, having joined the company in 2015 and gained valuable experience across many parts of the business over the years. From Junior Web Developer and Marketing Assistant to Web Developer, SEO Executive and SEO Manager, he’s also been involved in content writing and proofreading.

Peter is an excellent team player; he has developed an in-depth understanding of the different elements of SEO and web design, and uses his wide range of skills to help the team and our clients achieve outstanding results.

Peter has a degree in Film Studies from the University of Portsmouth and a Diploma in Journalism, achieving the NCTJ gold standard of excellence. In his spare time, he likes reading and creative writing, watching a good film or bingeing a good TV show – sci-fi and fantasy being his preferred genres.  He also enjoys board games and video games and is a big fan of rock and metal music.

Selena Burfield

Selena joined Artemis full-time in 2020, having successfully completed our summer SEO internship. She has an English degree from the University of Nottingham, which has given her a strong analytical foundation, something she has developed extensively over the years as she has progressed within the team.

Her areas of expertise include local SEO, content analysis and competitor auditing. She relishes assessing the current search landscape for clients, and then road mapping strategies to get them ranking above the local competition.

Outside of work, Selena plays the piano, and she loves to go on long country walks with her dog, Roxy.

Ben Macdonald

Ben joined Artemis at the beginning of 2025 as an SEO Manager, already with 10 years of valuable digital marketing and SEO experience to his name. Having worked on numerous client accounts in his time and being familiar with a wide range of Content Management Systems (CMS’), he brings a wealth of real-world agency experience to the Artemis team.

Having graduated from the University of Brighton with a degree in Business Studies and Management in 2012, and having refined his SEO and marketing skills since then, Ben’s experience and attitude make him a perfect addition. He particularly loves getting stuck into technical SEO challenges and formulating long-term strategies for clients needing that value-adding guidance and direction.

Outside of work, Ben can be found brewing his own beer at home (a perfect accompaniment when watching his team Arsenal play). He’s also big into the great outdoors, going on anything from local dog walks to treks on a mountain bike, and even the odd music festival or two!

Paul Dixon

Paul graduated from the University of Brighton in 2015 with a degree in Podiatry and set up his own footcare practice. When the COVID-19 pandemic inevitably affected his business, he took the opportunity to deepen his existing knowledge of web development and digital marketing.

Recognising the power of the internet for small enterprises such as his, he hoped to boost his healthcare business’ online presence with his improved knowledge and techniques. However, the pandemic resulted in a much wider shift in Paul’s professional journey and he is now committed to pursuing a professional career in SEO.

Paul is a self-confessed computer nerd and gaming enthusiast and a dab hand at building websites in his spare time. Away from the screen, he enjoys a broad range of other hobbies including cooking and baking. He plays squash regularly and spends a fair amount of time in the garden.

Gareth Lewis-Williams

Gareth has always had an interest in marketing and media. He actually completed his Digital Marketing Specialist course during the COVID-19 pandemic which only further fuelled his passion for marketing, leading him to embark on a freelance social media marketer career.

He furthered his digital marketing knowledge at an events company where he played a pivotal role in leveraging social media, website design, and email marketing to promote numerous festivals across Sussex and Surrey. He joined Artemis in January 2024 as an SEO Executive, applying his breadth of omnichannel experience to bolster our clients’ organic search performance.

Outside of his work life, Gareth is an avid sports enthusiast, actively participating in activities such as football, tennis, and cricket. Additionally, he enjoys exploring new music and attending live performances in the city of Brighton.

Lois Edginton

Lois brings a whole host of SEM experience to Artemis, having managed the Google Ads strategy for various businesses from local removal companies right through to international conglomerates. She has managed various paid campaign formats from Search Ads right through to Discovery Ads, and is now excited to explore the SEO-focused part of her journey. She really enjoys talking through specialist tactics with clients and finds it rewarding when all these strategic elements are used in harmony and amazing things are achieved.

Outside of work, Lois enjoys exercise in all its forms, catching up with her friends over a few cocktails, getting dressed up to go to music festivals, and doing a little bit too much online shopping. She is level 2 qualified in British Sign Language and hopes to gain her level 3 certificate in 2025 – watch this space! On any given day, you will find Lois snuggling up on the sofa with her two beautiful doggies.

Izzy Lewis

Izzy joined Artemis in November 2024 as an SEO Executive, bringing a wealth of experience from two years in SEO agencies and over eight years in in-house marketing. After completing a digital marketing apprenticeship in 2019, she developed a strong skill set in keyword research, CRO, and creating strategies that deliver real results. She has a keen eye for detail and loves seeing the impact of her work when a client’s rankings climb.

With hands-on experience using platforms like WordPress and Shopify, Izzy is skilled at tailoring solutions to suit businesses of all kinds. Her approach balances data-driven analysis with creative thinking, ensuring each project is executed to the highest standard.

Outside of work, Izzy stays active with gym sessions, swimming, and Pilates classes. At home, she enjoys relaxing with her two fluffy white cats and indulging her passion for interior design—something she put to great use while renovating her first house.

Tim Watts

Tim is one of our experienced Account Managers with a strong background in customer relationship building and a passion for technology. He studied Business & IT at BHASVIC in Brighton before embarking on a career in retail management at Dixons/Currys where he ultimately managed large business accounts. He was also a Branch Manager at We Buy Any Cars.

Developing his account management skills further in the digital world of SEO allows Tim to utilise his considerable retail management expertise to help optimise client websites and improve their Google rankings.

Tim is based in Shoreham-by-Sea and enjoys football (he’s a massive Arsenal fan) and gaming outside of work.

Joe Wood

Joe brings a mixture of valuable skills to Artemis, including content writing, SEO and account management, among others. His experience – both agency-side and freelance – as a content writer and digital account manager has allowed him to quickly fit into the Artemis team, and immediately get stuck in with helping clients achieve more of the same fantastic results.

Joe applies his real-world experience and broad skill set into helping design achievable and bespoke strategies for each client to maximise their organic visibility.

Outside of work, Joe loves to write television and film scripts as a hobby, but who knows, we might have the next Aaron Sorkin on our hands*? He also plays guitar and enjoys live music including festivals like Glastonbury – but he might give 2025 a miss, given how physically taxing 2024 was! *Joe says probably not.

Rob Cakebread

Rob graduated with a degree in Games Technology from the University of Bournemouth in 2015. He decided to pursue a career in web development and taught himself HTML, CSS PHP and JavaScript. He joined Artemis with 4 years’ industry experience of creating custom WordPress websites, most of it gained at a publications & events company in Crawley, where he also produced their marketing emails.

Rob joined Artemis in 2021 and is tasked with building and developing client websites. Whether he builds brand new sites or improves existing sites with a new theme to enhance design and performance, he is focused on producing great looking, responsive websites that score highly on Core Web Vitals.

When not working, Rob enjoys playing football while attempting to support Newcastle United, and he describes himself as a fair weather golfer.

Alex Sekulovic

Alex has a varied design background built on a BA in Architecture, MA in Graphic Design and a postgraduate certificate in Visual Communications. Her career took her to Seville/Spain where she worked in a graphic design agency while learning Spanish before returning to the UK after 18 months.

As Digital Designer at Artemis, she now gets involved in all kinds of design briefs, delivering stunning visual solutions for client websites, corporate branding and marketing collateral, as well as working on internal projects and shaping the Artemis image.

Alex is a creative through and through. When she’s not working, she loves painting and photography, playing the piano and learning new languages.

Kirsty Schofield

Kirsty joined Artemis in 2020, having worked as a freelance writer for the previous two years. She studied at the University of Brighton, achieving her undergraduate degree in English Language and Media, and a Master’s in Linguistics. Since then, she’s specialised in creating SEO-focused content, both in-house and as a freelancer, for companies in the travel, education and digital marketing sectors.

Outside of work, Kirsty enjoys walking her two pugs, seeking out Edinburgh’s best coffee shops and attempting dressmaking projects.

Dan Walton

Dan comes to Artemis bringing almost 15 years of writing experience, having achieved a degree in Journalism & Media Studies from the University of Portsmouth and worked client- and agency-side as a copywriter, content strategist and account manager.

Dan is passionate about helping clients rank on Google and win business through powerful, engaging copywriting. He is also a bit of a geek when it comes to on-page SEO, keyword research, HTML and Google Search Console.

Dan lives in Reading, Berkshire, with his rescue cats, Stitch, Luna, Noosa and Yuki. Outside of work, he can often be found weightlifting in the gym. Much to his dismay, he’s a lifelong Wolverhampton Wanderers fan. He is also a huge music nerd and loves listening to new albums, going to gigs and going to music festivals, despite proclaiming he’s too old for them.

Jillian Briggs

As Digital PR Strategist, Jillian is responsible for developing comprehensive link-building strategies and implementing systems to ensure that can we can increase the authority and rankings of local businesses and brands across a wide variety of sectors, including cybersecurity, property professionals, and financial services sector.

Her prior experience in Quality Management equipped her with a unique combination of experience and expertise to excel in this role, and she subsequently designed and implemented a customised database that is now used to support the publication of articles through outreach and link building research. She also keeps up to date with emerging trends and technologies in digital marketing to ensure our clients remain ahead of the curve in a constantly evolving landscape.

Jillian lives in Ardingly with her husband and three school age children. She finds the best way to relax outside of work is with the help of friends, family and some good music.

Lisa Crowther

Lisa has a degree in Archaeology & Anthropology from Girton College, Cambridge University, and more than 20 years’ experience in editorial and marketing roles including 12 years working in the UAE and Qatar. She has worked for a variety of companies and publications in the UK and abroad, editing content across multiple print and digital platforms. With a traditional background in academic and legal publishing houses, she developed strong copy-editing, proofreading and researching skills and is comfortable planning and perfecting content for any site, subject or sector.

Lisa has a meticulous eye for detail and is eager to stay on top of emerging digital trends. She joins the Outreach Team at Artemis aiming to identify high-value sites and ensure content adds value and reaches target audiences.

Lisa lives in Worthing with her family and Cocker Spaniel, Arthur. She still enjoys a bit of archaeological digging when she can with Worthing Archaeology Society. She also loves playing tennis and sea swimming and is a reluctant Newcastle United supporter, thanks to her husband and son.

Lindsay Luff

Lindsay has a degree from York University and a wealth of commercial experience gained at FMCG giants Unilever and Nestlé as well as local SMEs. Over an established 15-year business career, she has developed a broad skill set and deep knowledge base via roles within Sales & Marketing, Communications, Finance, Demand Management and Quality Assurance.

As Digital PR Executive, her strong eye for detail and exceptional communication skills are ideally placed to help develop positive relationships to maximise linkbuilding opportunities for our clients and generally keep our systems and processes organised. The fact that Lindsay possesses a friendly, outgoing personality and a great sense of humour also comes in very handy!

Outside of work, Lindsay enjoys baking, arts & crafts and home design, keeping fit in the great outdoors and cosy pub meals by an open fire, among her many varied interests. She is married with three children, all now beginning their own steps into the working world.

Janine Horsfield

Janine has extensive experience in IT sales and distribution, having spent over a decade developing her career from Sales Executive to Renewals Manager. Using her excellent organisational skills, she has a talent for devising effective administrative systems and business processes to help manage high volume of data.

As Profile Building Executive, Janine puts her analytical skills to good use, helping to research online resource sites to build high quality backlinks for our clients.

Outside of work, Janine has a busy home life with two young children. She loves spending her downtime with her family and friends, or taking her dog for long country walks.

Leanne Teo

As Digital PR Researcher at Artemis, Leanne uses her outstanding analytical skills to search for high quality sites to build relevant and authoritative backlinks for our clients.

Leanne graduated with a BA Hons in Primary Education from Canterbury Christ Church University and spent 10 years as a primary school teacher and SENCo before taking a leap of faith and starting a new career in digital marketing and PR. She has extensive experience in social media & content marketing and a passion for helping businesses excel through outstanding digital marketing.

Outside of work, Leanne has two young children and loves spending her downtime with family and friends, especially if this also involves enjoying some good food. She is a big lover of popular culture and can often be found watching a decent box set, or listening to a podcast or Spotify playlist.

Claire Brewer

Claire joined us as Operations Manager in December 2023. She has over two decades of PA, HR and office management experience in prestigious blue chip London companies including Lloyd’s of London and Kilpatrick Stockton LLP. She brings an abundance of talent, enthusiasm, and expertise to our team while keeping our office operations running smoothly.

Outside of work, Claire is always on the move, whether that’s serving up aces on the tennis court, exploring scenic long walks with her dog, Rocket, and travelling with her family and friends.

Lester Pratt

Lester is fully Google accredited having passed several Google Ads exams including advanced search. His background is from multi-site retail so he has a keen eye on controlling costs and getting the most out of any budget.

His background also gives him excellent analytical skills which he enjoys using to maximise the potential in any account he manages. His creative side also means he enjoys creating ad copy that really stands out and helps sell whatever it is that makes your business different from the rest.

Josh Bannister

Josh is a creative. Having studied song writing at university, graduating in 2015, he continues to work successfully in the music industry writing and playing live shows, his songs having achieved over 1 million streams on Spotify and iTunes alone. Highlights so far have included supporting Iggy Azalea at Knebworth, and having a number 1 single in the UK christian and gospel music charts in 2018.

Josh also has a passion and skill for film making. Having started a video production business just few years ago Josh received an advanced editing qualification and has subsequently worked with large brands like Roland, Mapex and Mears Group, as well as directing and filming music videos, wedding films, and promotional videos for events, conferences and SME’s. He continues to be highly sought after for his creative and professional work.

Vince Holton

Vince Holton has been a technology market-developer for 20+ years, developing brands, products and devising routes to market for European, US and Far Eastern companies.

Vince’s main activity for some years has been as the content creator and editor of multiple web TV channels. Vince pioneered the use of low-cost, high production value technical web video content and operates a fully-scalable, one-stop video creation, production and distribution business.

Vince has created high-quality online content for clients large and small, and for global brands such as Jaguar Land Rover, Ericsson, TDK, Intel, CSR/Qualcomm, Nordic Semiconductor and the Bluetooth Special Interest Group (Vince was identified as a key contributor to the successful launch of Bluetooth technology, identified by the Daily Telegraph as amongst the Most Important Inventions of the 21st Century).