Jan 25

4 Digital Customer Experience Trends for 2022

Customer-experience-trends-2022

Customer experience (CX) and user experience (UX) have been at the heart of digital trends in recent years, and 2022 will be no exception. Digital services are no longer a nice to have, they’re a necessity for all businesses. Being able to deliver a better experience for users can help to increase profits, improve brand […]

Jan 04

SEO Insights – December 2021 Report

SEO Insights – December 2021 featured image

  2021 proved to be a very busy year in search. Whilst most businesses were adapting to a new way of working in a pandemic world, Google released a plethora of algorithm updates, several of which were quite significant in terms of their impact on the search results. Google releases minor updates on a daily […]

Dec 21

Merry Christmas from Artemis Marketing

MERRY-CHRISTMAS-2021

The team at Artemis would like to wish our clients, staff, and partners a very Merry Christmas for 2021! 2021 has been a very busy and challenging year, we would like to say a huge thank you to our clients who have continued to support us through the pandemic. Over the course of the year, […]

Dec 01

SEO Insights – November 2021 Report

SEO Insights November 2021 Image

  Well, December has arrived and 2022 is fast approaching! For this months SEO we consider the impact of MUM and look at some recent future search scenarios. We also cover the November core update and the recently announced page experience ranking factor for desktop users. What MUM means for your content Strategy Earlier this […]

Nov 24

3 UX Tools to Measure and Improve Customer Retention

UX Tools Blog

When it comes to customer retention, user experience plays a critical role. But with so many variables to consider, understanding how your visitors are using your website can enhance your digital strategy considerably. Fundamentally, UX focuses on the relationship your customers have with your site and products, and that’s closely connected with the likelihood of […]

Nov 15

What Does the Change to Google Business Profile Mean For You?

Google has chosen to make changes to its local listing platform. Previously known as Google My Business, or commonly by the acronym GMB, the service is now called Google Business Profile. GMB has always been seen as a key part of effective local SEO – and that seems to be set to continue under its […]

Nov 01

SEO Insights – October 2021 Report

seo-insights-october-2021

Content Quality When considering what constitutes ‘quality content’, it’s generally assumed that this is referring to the textual element part of a page. But Google’s view of quality content goes further than just the words. In a recent Google Hangout, Google’s John Mueller commented: “When it comes to the quality of the content, we don’t […]

Oct 28

On-Page and Off-Page SEO: What’s the Difference?

On-Page and Off-Page SEO: What’s the Difference?

Your SEO strategy is fundamental to attracting customers and turning them into conversions and sales. A high-quality SEO strategy should always include a mix of both on-page and off-page SEO techniques and tactics – there is no point in doing one without the other. But the difference between on-page and off-page SEO might not immediately […]

Oct 19

How You Can Use SEO To Grow Your Ecommerce Store

If there is one industry that is more affected by Google and search engine optimisation than any other, it is eCommerce. The fact is that eCommerce businesses live and die on how they are perceived by search engines. If they rank poorly, they don’t get organic traffic. And if they don’t get organic traffic, they […]

Oct 01

SEO Insights – September 2021 Report

september_seo_insight

  In September, Google held its second main search event of the year, Search On ’21, and as expected, the focus was very much on the advancements in search through increased AI. Google’s search algorithms have become phenomenally complex. Gone are the days of the ‘200+ ranking factors’ that Google used to talk about when […]