Oct 30

New Search Overview Video from Google

how-google-search-works

For anyone interested in learning more about how a search engine decides what results to serve up for a given search query then Google has released this simple overview video, if you’ve no understanding of indexing and algorithms then this is an easy non tech introduction.

Oct 30

How Google’s BERT update is affecting search results

In early 2015 Google launched its machine learning artificial intelligence system, RankBrain, to further improve the ranking algorithm for its search results. Google actually launched RankBrain in April 2015 but didn’t announce it until October of the same year. During that time no one had noticed any difference or that anything was refining the search […]

Oct 24

Artemis creates video content for Golf Swing Systems

We are excited to be filming today with Steve, owner of Golf Swing Systems, to showcase their simulators in fantastic video content. Video marketing is one of a new range of services Artemis is offering to clients. Don’t fall behind the competition – we can help you create incredible video content to take your marketing […]

Oct 23

Why it’s so important you respond to GMB reviews

Google My Business (GMB) is an increasingly important part of local SEO. It is no longer enough simply to fill in your profile and leave your GMB listing as it is – your listing should be regularly monitored and updated in order to ensure that potential customers are seeing the correct information. One of the […]

Oct 09

Making better use of images for CRO

Images are an extremely important part of your website, not only from an SEO standpoint, but also in terms of conversion rate optimisation (CRO). As you prepare your site to convert more often it is vital to take a look and what you are currently doing with images, and what you could be missing out […]

Sep 26

12 steps to the ultimate local SEO audit

Local SEO is absolutely essential to location-specific businesses. There are many things that businesses with real world premises need to be doing to help them climb in the rankings and get more traffic to their site. If your local SEO isn’t what it could be then it could be a great idea to perform a […]

Sep 16

Best of BrightonSEO September 2019

Five members of the Artemis team attended the September 2019 edition of BrightonSEO – one of the world’s largest SEO conferences. With around 4,000 people estimated to be in attendance, and more than 80 talks, there was plenty to see and learn. And while we didn’t get to see everything, we did enjoy some fantastic […]

Aug 30

How to optimise meta descriptions for clicks

Getting your site to rank well on Google for your top search terms takes a lot of time, talent, and effort – but just getting into a good position doesn’t mean that the hard work is done. You have managed to get a potential visitor’s attention by appearing in the right place; but they’ve got […]

Aug 27

How to use Google’s insider tips to improve your UX

It wasn’t very long ago that the concepts of SEO and user experience (UX) were entirely unrelated disciplines. Today, however, they are intrinsically linked. Creating a fantastic UX is not only important for boosting conversions and increasing sales – it can also positively affect where your site ranks. As Justin Aldridge, Technical Director at Artemis, […]

Jul 17

Artemis launches a range of new services

At Artemis we recently celebrated our 15-year anniversary – we’ve been in business since 2004, offering expert SEO and digital marketing services to small and medium sized businesses across the UK. We felt that now was the perfect time to unveil an exciting range of new services, many of which have been requested by our […]