Apr 19

Who needs Photoshop? Top Tips for Image Compression

London Skyline Test Image - After GIMP

Great images can be one of the most important aspects of your website from a user perspective. They can help sell your products, tell visitors what your business is all about and make your website look appealing. However, if your images aren’t done properly then this could have a negative impact on the performance of […]

Apr 16

Artemis Team Bike Ride a huge success

Kangaroos - Team Artemis

A massive thank you to all who sponsored us to raise money for the Kangaroos fun disability clubs’ charity we are supporting. We are absolutely delighted to report that the charity bike ride in Haywards Heath we took part in at the weekend was a rip-roaring success. Not only did all of our team finish […]

Apr 10

Visit to Kangaroos

Kangaroos Logo

With less than a week to go to the Artemis team’s charity Bike Ride to raise money for Kangaroos, I thought it a fitting time to pay a visit to one of the Kangaroos groups run for children and young adults with special needs. Last Friday, I attended the Pals group, held at the Ashenground […]

Apr 09

Google’s Core Algorithm Update

Man searching on smartphone

In March there were a couple of significant announcements made by Google which are worth discussing in more detail. These are: Core Algorithm Update Although Google makes daily changes to its algorithm, most of these changes generally have a very low impact on search results. Most people would never even notice the effects of these […]

Mar 19

Great Content Deserves Great Links

Writing on a laptop

  Here at Artemis we have always focused on helping clients acquire the highest quality and most relevant links to their websites. Links are still a very critical component for successful rankings, particularly in competitive industries. Ever since Google became the dominant search engine with its links-based algorithm, people have tried to fool Google into […]

Mar 05

Are you using jargon responsibly?

Are you using jargon responsibly?

Want to know what’s killing your content conversions? One word: jargon. We’re all familiar with management speak, like being asked to employ “360 degree thinking”, or to reach for “low hanging fruit”. Jargon isn’t just limited to these meaningless clichés though, and if you’re not careful, it could be costing you customers. ‘Jargon’ refers to […]

Feb 28

How to write great blog content in 5 easy steps

content is king

What’s the secret to writing a successful blog? This isn’t a trick question and neither should the answer come as a great surprise: Content is king. It’s obvious when you think about it from a reader’s point of view. Why would anyone read a blog post that’s boring, too difficult or too long? Wouldn’t they […]

Feb 12

Artemis Marketing supporting local special needs charity Kangaroos

Kangaroos - Amex Banner photo 2017

Reg charity no: 1150202. We are delighted to announce our partnership with local charity, Kangaroos. At Artemis we think it’s important to support our local community, and we couldn’t think of a better way than to partner with such a great charity. Kangaroos are a local charity based in Haywards Heath providing valuable support to […]

Feb 05

5 tips for writing irresistible opening sentences

  Creating content that goes viral is every writer’s dream. It’s not just the headline of your blog post, article or web page that needs to convey your message and draw readers in. The first sentence will determine whether your readers engage with your content or bounce off. After your headline, the first hurdle of […]

Jan 22

Boost Your Conversion Rate with 5 Simple Website Changes

It goes without saying that conversions via your website are vital, but many websites skip simple tricks to boost their conversion rate. Before changing your website, you’ll want to understand and measure the levels of enquiries your website currently generates by setting up tracking. You can do this by setting up goal tracking in Google […]