Latest Blog Posts
Black Friday remains one of the biggest shopping days of the year for retailers, with billions spent online.
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Picture this: You’re scrolling through industry news and see yet another headline about ChatGPT changing search forever. Your website traffic seems unpredictable; competitors are talking about AI tools you’ve never heard of.
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Running a small online business means wearing many hats, and marketing often gets pushed to the bottom of the priority list.
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Clients now find accountants online, often through Google, voice assistants, or AI search tools.
In 2025, visibility depends on both SEO and Answer Engine Optimisation (AEO) – structuring your content so Google and AI systems can quote you as the answer.
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The world of SEO continues to move fast, and September has been no exception. From Google’s ongoing AI push to important shifts in rank tracking, reviews, and branding, there’s plenty to take note of this month.
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Video content is essential for driving SEO, traffic and engagement. It significantly boosts rankings, increases click-through rates, and improves dwell time, which search engines favour.
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In the ever-evolving world of SEO, staying on top of industry changes is crucial — and we’re here to make sure you’re always in the loop.
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With August came fresh changes, a new Google spam update, AI mode trials and the rising influence of social media.
SEO has evolved and tactics that once boosted rankings can now trigger penalties. Google’s AI powered algorithm easily detects manipulative practices, meaning black hat SEO can tank your visibility and traffic.
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AI Overviews are AI-generated summaries for search queries. They sit atop Page One of Google, and can affect rankings, traffic, clicks and conversions.
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Ten years ago, having a website was enough to establish your business online – today, that’s changed completely. Your customers aren’t just searching for you on Google – they’re looking for you on Instagram, checking your Facebook page for reviews, and expecting to see fresh content that shows your business is active and trustworthy.
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Search intent refers to the reason behind a search query. It defines and categorises what people are searching for when using a search engine like Google, and delves into why.
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