A New Chapter for Artemis: Our Journey to Becoming Employee-Owned

After 21 years of growing, learning, and working shoulder-to-shoulder with clients who trust us, we’re excited to share something truly meaningful: Artemis is now an employee-owned company.

This isn’t just a business decision. It’s a reflection of who we are, what we believe in, and the way we want to shape the future, together.

 

Why this moment matters

If you know us well, you’ll know that Artemis has always been driven by people: curious minds, problem-solvers, and big-hearted teammates who genuinely care about the work they do. Over the years, we’ve built something that feels more like a community than an agency.

As the digital landscape shifts, especially with the pace of AI, search reinvention, and new technologies, we’ve had to think carefully about how we protect what makes Artemis special while still moving forward with ambition.

Becoming employee-owned felt like the natural next step. It’s our way of making sure the business continues to grow, innovate, and stay true to its values for the next 20 years and beyond.

 

A simple explanation: What is an Employee Ownership Trust?

In short, an Employee Ownership Trust (EOT) means:

•     The majority of the company is now owned on behalf of the employees.
•     Everyone benefits from the success we create together.
•     Our culture, independence, and values are protected for the long term.

Nothing changes day-to-day for clients, our leadership team remains the same, our services remain the same, and our commitment to transparency and results stays exactly as it is.

What does change is that every member of our team now has a real stake in the future of Artemis. That sense of shared responsibility and pride is powerful.

 

A decision rooted in people, not profit

Over the last couple of years, we’ve had several acquisition offers, some very tempting on paper. But each one came with a cost: giving up independence, shifting our culture, and handing over decisions to people who don’t know our clients or our way of working.

That didn’t sit right with us.

We’ve always believed in doing the right thing for the long term, even when it’s not the easy route. Choosing employee ownership means:

•     Artemis stays independent.
•     Our purpose stays client-first.
•     Our culture stays genuinely people-centred.

It allows us to grow on our own terms, with the team who built Artemis at the heart of what comes next.

 

Hearing from the team

Our SEO Director, Sara Lenartowicz, put it perfectly:

“This move says everything about who we are. Our team has always cared deeply about the work we deliver and the clients we support. Becoming employee-owned strengthens that commitment – it gives everyone a real voice in how we grow, innovate, and shape the future of the agency.

It’s a structure that empowers people, protects our culture, and ensures we stay focused on doing the right things for clients.”

 

What this means for you as a client or partner

Here’s the short version: your experience stays the same, only stronger.

You can expect:

•     The same leadership guiding the agency.
•     The same team delivering your strategy, optimisation, and content.
•     The same straightforward, transparent communication you rely on.

But now, every person you work with has even more reason to care, because they’re part of the ownership story.

Employee ownership tends to lead to:

•     Higher accountability
•     Greater stability
•     Longer-lasting relationships
•     A deeper personal investment in outcomes

That’s exactly what we want for every business we support.

 

Looking ahead: staying curious, staying human, staying innovative

The world of digital marketing is shifting fast. AI-powered search, multimodal discovery, and new tools are transforming how people find information and how businesses show up online.

Our EOT structure gives us the stability and shared motivation to keep investing in:

•     AI-driven search strategies
•     Ethical and practical AI training for SMEs
•     Better tools, smarter processes, and more ambitious ideas
•     A workplace where talented people want to stay and grow

The next chapter of Artemis is about evolution, not reinvention. We’ll continue to do what we do best: help businesses grow through clear, honest, and intelligent marketing.

 

A final word from Mike

Mike Knivett, our Founder and Managing Director, summed up our thoughts:

“This next chapter is about growth, innovation, and shared success. We’re incredibly proud of what we’ve built, but even more excited about what comes next. Digital marketing is changing rapidly, and we’re committed to guiding our clients through it with clarity and confidence.”

 

Thank you for being part of our story

To our clients, partners, and friends of the business: thank you. Your trust, conversations, challenges, and wins have shaped who we are today.

We step into this new chapter with optimism, unity, and a renewed sense of purpose, ready for the future of AI-driven search, ready for the next decade of growth, and ready to keep delivering the work you can genuinely rely on.

If you have any questions about the change, we’re more than happy to chat.

Here’s to the future; shared, collective, and full of possibility.