The
Problem
The Guitar Social approached Artemis with the task of modernising their website so that it would attract more musicians both from London and further afield.
Their current design was very dated, and the layout was difficult to navigate. Consequently, their website didn’t showcase their vast range of upcoming workshops, jamming sessions and events, and this was negatively impacting their number of bookings.
The
Solution
After an initial brief, Artemis presented a custom-made WordPress site with a new website structure, fully optimised for desktop and mobile. We created a new design with a fresh, modern aesthetic that reflected their core values as a welcoming musical community accessible to all.
We generated a simplified search solution that allowed visitors to easily browse upcoming events and courses, alongside a user-friendly booking system that enabled users to straightforwardly book selected courses for a specific time and date.
The
Result
The Guitar Social’s new website now has a modern design that is more user-friendly and easier to navigate. By restructuring the site, we have made it easier for users to browse upcoming events, and locate their desired courses and workshops. The improved functionality and usability of the booking system has also positively impacted the uptake of each course. Since the launch of their new site, The Guitar Social has experienced a considerable increase in their goal completions and conversions. Their rankings have increased, and their business is now in a strong position to build further musical communities nationwide.
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