SEO for Solicitors and Legal Practices

With comprehensive experience in the legal sector, Artemis delivers ethical, sustainable SEO strategies that enhance your firm's visibility while maintaining the professional standards expected of legal practitioners.

Don't risk your trading name by putting it in the hands of those promising a quick fix, using underhand and unnatural tactics to try and artificially boost your rankings short term. At Artemis, we understand how to deliver effective SEO for solicitors by utilising our knowledge of how the legal industry works.

If you would like to discuss how we can help increase your firm's online visibility and client enquiries, please get in touch with us today.

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Rated the UK’s no.1 SEO company

We are massively proud of our 169 5-star independent reviews.

Scoring 5 of 5, based on 169 reviews.

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How Artemis can help your legal practice

Offering legal services to businesses and the general public is extremely competitive, and it can often be difficult to stand out from the crowd. In exactly the same way, marketing your firm of solicitors on the web is similarly competitive. But there is a way you can stand out.
At Artemis, we recognise the unique challenges that legal practices face in balancing professional standards with effective marketing. The legal marketplace demands a careful approach to online promotion—one that demonstrates expertise and trustworthiness while generating new client enquiries.

Running a law practice requires significant time and expertise, and finding additional hours to effectively market your services through various channels (SEO, PPC, directories, etc.) can be both challenging and time-consuming.

We understand that as a legal practice trying to grow and be found online for different practice areas—whether it's family law, commercial litigation, or property transactions—you need marketing that delivers measurable results in terms of quality enquiries and new instructions.

Legal Industry SEO Experts

Whether you’re a local sole practitioner or a large firm established in many locations, understanding the value of strategically managed SEO campaigns can mean the difference between sinking and swimming in today’s digital marketplace.

Our core focus is to ensure that your legal practice increases its revenue and leads generated via your website, and we are proud that for over 20 years, our website and SEO specialists have helped hundreds of law firms achieve sustainable, long-term growth.

Having worked with a broad number of legal practices for many years, we understand the marketplace extremely well and can advise you on the best route to market. Law-related keywords are fiercely competitive, so it’s essential to know the competition and the right tactics to use.

Thanks to our market-leading approach to all aspects of online marketing, from SEO to PPC management, you can be assured of a first-class service that puts you and your precise requirements right at the heart of what we do.

Having a comprehensive understanding of any business is vital to effective SEO and marketing strategy. When you’re entrusting your brand to someone else, they must have the correct knowledge and experience to get you where you need to be—and our track record with legal practices speaks for itself.

Strategic Local and Practice Area Visibility

We can help you to pinpoint opportunities which your competitors may be missing, whilst always keeping the focus on your core services and areas. At Artemis, we help our clients in this industry maximise local visibility through traditional SEO campaigns as well as optimising for the coveted “local pack” listings and Google Business Profiles.

This twofold approach ensures our clients are best placed to be seen for relevant local, niche and commercial terms in their area. We’ve helped solicitors increase their online visibility for many of their practice areas, including:

Personal Injury
Employment Law
Wills and Probate
Divorce and Family Law
Commercial & Construction Law
Property Conveyancing
Boundary & Neighbour Disputes
Intellectual Property Law
Tax and Insurance
Human Rights
Criminal Law

As with any SEO campaign, success comes from targeting not just a single keyword, but rather a comprehensive range of search terms to increase the chances of your legal practice being found before your competitors.

Technical SEO for Law Firms

Our technical SEO experts ensure your website performs at its best across mobile and desktop devices, with fast page load speeds and the most logical URL, menu and page structures. That’s not all, however; we implement best industry practices for:

User-friendly website navigation
Mobile optimisation for on-the-go searches
Responsive design across all devices
Crawling and indexing issue resolution
Site speed improvements
Schema markup for legal services
Secure website implementation (HTTPS)
Conversion rate optimisation to turn visitors into enquiries

Content Strategy for Legal Practices

We create engaging, informative content that demonstrates your expertise while satisfying search engine requirements, including (but not limited to):

Practice area pages (family law, commercial, property, etc.)
Legal guides and resources
Location pages for multi-office firms
Client case studies (anonymised as needed)
Regular blog updates on relevant legal topics
FAQ content addressing common client questions
Thought leadership content

Artemis were initially engaged to improve our search engine rankings in key areas. As promised they have increased the flow of targeted traffic through the site and increased both enquiries and business. Mike and his team are extremely pro-active and have always been available for queries and to bounce ideas off. No question seems to small or ill-judged. In a tough commercial market like ours we feel Artemis give us an edge.

Paul Lewis | George Ide Solicitors LLP

Search Engine Optimisation FAQs

Why is SEO important?

Getting your SEO right means more organic traffic coming to your site through search engines. This traffic can translate into more enquires, more sales and more profit.

What are the benefits of SEO?

A real benefit of SEO is the work you put in leads to long-term results. Some forms of digital marketing spend simply get you traffic while you continue to pay – but good SEO work can result in months (if not years!) of organic traffic to your site.

How long does it take to see results?

This depends on a number of factors including the current state of your website, the industry you operate in, as well as the level of SEO work being carried out by your competitors. At Artemis, we advise a commitment of six months to a year, by which time we would start seeing results. However, in some cases, this can be much faster.

How much does it cost?

We offer a range of different SEO plans to suit businesses of all sizes and budgets. Each of our plans are bespoke to you and your objectives, the cost all depends on what you are looking to achieve.

How do I get started?

Get in contact with the friendly and experienced team at Artemis today. We provide a free initial consultation to discuss your needs and to help us understand whether we are the right SEO agency for you.

How do you stay up to date with the latest technologies?

Our significant, continuous investment in Artificial Intelligence (AI) and SEO R&D ensures that our experienced team are always at the cutting edge.

We guarantee our work fully complies with the latest Google AI and search intent technologies.

Contact Us

To discuss how we can help your firm achieve better visibility on Google and other search engines, get in touch with us today.