Content Strategy Questionnaire

Your name

Email address

Company name

Website

Tone of voice & branding

If your company is a one-person operation, do you use ‘I’ or ‘we’ in your content?

How do you refer to your company? (e.g., "X is..." or "X are...")

What words you would use to describe your ideal tone of voice?

(e.g., professional, serious, luxurious, friendly, colloquial, light-hearted)

If you had to describe your business in one sentence, what would you say?

What are the values and areas of focus that you want to communicate to your customers in your content?

Are there any areas that you want your content to avoid mentioning or steer away from? (e.g., brand names, competitors, terminology that you don't want to mention.)

Your products & services

What challenges do customers have and what solutions do you provide?

What are your current areas of prominent focus? What do you want to particularly highlight in your content?

What can your business offer that competitors don’t?

Target market & ideal client

Who are your ideal clients? Are you getting them at the moment?

What types of questions do your customers ask you that we could address in content?

What are the common pain points/customer objections that stop you from making sales?

Your competitors

What does your company do better than your main competitors or similar companies to you?

Are there any areas of your business where you feel competitors are ahead or do better?

Do any of your competitors (or any other business) have a website with content that you admire?

Content Strategy Questionnaire

Tone of voice & branding

Your products & services

Target market & ideal client

Your competitors

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