The importance of authorship

If there’s one area of SEO that’s going to become even more important in 2023, it’s authorship. We are coming into an era where the internet is going to be flooded with AI generated content, and this content is not the same as content written by real people. Search engines are more likely to reward content with higher rankings if they can trust the source. They have to know who the author is. If the author is a known person, known to Google as someone who has expertise in a certain field, then it’s more likely that this content will rank above “anonymous” content.

Google itself has just created an authors page for the Search Central Blog. Note how each author lists their own social media accounts and the posts that they have written. This is what Google is expecting to see going forward for websites. It’s part of its E-E-A-T philosophy. Experience, expertise, authoritativeness and trustworthiness. Gone are the days where you could just write an article and expect it to rank. You have to build your own personal profile as an expert in your field and make sure search engines can associate your content to you.

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