The
Problem
Ouh La La is an independent luxury lingerie boutique based in Sussex, with a flagship store in Haywards Heath and a growing online presence. The brand’s mission is to “empower women through exquisite lingerie that celebrates their unique strength”.
Ouh La La initially partnered with Artemis to grow online revenue by strengthening organic visibility and reducing reliance on paid channels such as PPC and email. At the same time, they aimed to raise awareness of their Haywards Heath boutique, ensuring it remained a destination for both loyal customers and new audiences.
The primary focus was on building the brand’s organic presence to establish a sustainable foundation for long-term growth.
The
Solution
Artemis worked to improve Ouh La La’s website foundations by fixing errors, streamlining product pages, and increasing product visibility on Google Shopping.
The focus was on growing their search presence with new landing pages for key brands and terms, while also improving the shopping experience through clearer navigation, trust signals, and checkout suggestions to boost basket size.
Visibility was strengthened both locally and internationally by enhancing the boutique’s Google Business Profile and restructuring the website to target different markets, supported by AI-generated product descriptions at scale.
The
Result
Ouh La La achieved major growth in visibility, traffic, and sales through focused website and marketing improvements. Technical fixes boosted Google rankings with 1,500 new keyword gains and a 30% rise in top search positions.
Product listing updates in Shopify and Google Shopping increased visible products by 60%.
New landing pages and AI-generated product descriptions lifted organic traffic by 22%, making Google Search the top channel at 44% of visitors.
International performance also strengthened, with improved targeting in Australia, the US and Germany, while local SEO drove a 9% increase in impressions and 7% more clicks year-on-year. These results showcase how technical precision and optimised content can deliver measurable business impact.
The
5 star testimonial
I've been working with Artemis Marketing since November for technical SEO and link building for my lingerie eCommerce website and the results have been phenomenal! My sales have increased by over 40% and I've seen a significant boost in both traffic and rankings.
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