SEO for Cleaning Companies

If you run a cleaning company that aspires to increase its web traffic and achieve a return on its investment in digital marketing, you’ve come to the right place.

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We've Been Helping Cleaning Companies Since 2006

Our Technical Director, Justin Aldridge, has helped cleaning companies grow online. Here’s how he’s helped them

“The cleaning industry was new to us in 2006, but since then we have worked with several local cleaning companies to help them grow their visibility in search and to generate more leads online. In fact, our first ever cleaning company client remains a client today! We’ve helped transform cleaning businesses, taking them from small local 1 or 2 person companies, to multi-location cleaning companies servicing residential and commercial clients. The cleaning industry often needs quick response times, pricing transparency and significant trust, and these are the areas we’ve worked with businesses in to maximise the opportunities from the continued growth in traffic to their websites. If you have your own cleaning company, our extensive experience can help you achieve the desired growth to take your business to the next level.”

Justin Aldridge, Technical Director

Rated the UK’s no.1 SEO company

We are massively proud of our 170+ 5* star independent reviews.

Scoring 5 of 5, based on 170 reviews.

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Why choose Artemis?

22 years experience

Our team has years of experience working on both the technical and creative sides of SEO.

Get more enquiries

We’ll help your website be found by potential customers through tried and tested SEO strategy.

Raise conversions

We optimise your site not just for Google but for customers to ensure great conversion rates.

Boost profits

Everything we do is focussed around making more money for your business.

What to expect when you work with Artemis

Get in touch

Contact us by contact form, phone or email, the first step is simply to tell us a little about your business and what you’d like help with.
We get to know your business

We’ll arrange an initial conversation to understand your goals, the services or locations you want to focus on, what you’ve tried before and where you feel SEO could be doing more for you.
We audit your website

We’ll usually carry out an initial SEO audit to identify what’s working, what’s holding the site back and where the biggest opportunities are. This can include technical issues, content, rankings, local visibility and competitor activity.
We talk you through the findings

We’ll take you through the key findings and recommendations, explain what we think should be prioritised and answer any questions. From there, we’ll recommend the level of ongoing SEO support that makes the most sense for your business.
We put the strategy into action

We’ll begin implementing the agreed priorities. This could include technical SEO, content and landing page improvements, local SEO, internal linking, off-site work and other activity based on what your website actually needs.
We report, review and refine

SEO is ongoing, so we continually monitor performance, rankings and conversions. You’ll receive regular reporting on the work completed and the results we’re seeing, and we’ll use that data to shape the next priorities.

Attracting traffic, producing results and revenue. We are here to help you.

Driving results for your cleaning company is what makes us tick. From utilising intelligent search engine optimisation techniques to publishing high-quality photography and video content, we aim to use our skills in digital marketing to help your cleaning business achieve its ambitions.

Reliable

More than just an agency, we're a true business partner.

Transparent

Our clients know exactly what we are doing, when we are doing it.

55% more organic conversions for a cleaning company

One of the cleaning businesses we support has worked with Artemis for more than a decade. During that time, we’ve continually adapted the SEO strategy as the business, website and search landscape have evolved.

What we worked on

Service and location page improvements
Content rewrites and on-page optimisation
Internal linking and structured data
Redirects and technical fixes
CTA and page layout improvements
Ongoing ranking reviews and off-site SEO

55% increase in organic conversions

Organic conversions have increased by 55% since 2021, including website form submissions and phone number clicks.

Conversion figures are based on GA4 data available from August 2021 onwards.

Contact Us

Want to learn more? Contact the team at Artemis for your free consultation. We are happy to talk through your needs and requirements to help you establish exactly what you need from your SEO services.

We are writing to confirm how pleased we have been with the service we have received from Mike, Justin and the team at Artemis. We have found their approach to be very pro-active and responsive and their suggestions and advice extremely valuable and helpful. Our Google rankings have significantly improved and overall we are delighted with the positive changes made to our website.

Jonathan Lee | Apple Clean

Search Engine Optimisation FAQs

How can SEO help my cleaning company get more enquiries?

SEO helps your business appear when potential customers are actively searching for the cleaning services you offer. That could mean improving visibility for searches around commercial cleaning, office cleaning or other specialist services, as well as helping you appear in the locations you want to target.

The aim isn’t simply to increase website traffic. It’s to attract the right visitors and make it easier for them to take the next step, whether that’s submitting an enquiry form, requesting a quote or getting in touch by phone.

Can you help my cleaning company get found for the services and areas we want to target?

Yes. We can build the SEO strategy around the services you want to grow and the locations that are most important to your business.

That may involve improving existing service pages, creating new pages where there is a genuine search opportunity, strengthening local SEO signals and making sure search engines clearly understand where you operate and what you offer.

For businesses covering multiple locations, we’ll also look at how to target those areas effectively without simply creating large numbers of near-identical location pages.

Can SEO help us win more commercial cleaning work?

Yes. If commercial contracts are a priority, the SEO strategy can focus on the types of organisations, services and locations you want to attract.

For example, that could involve targeting searches around office cleaning, school cleaning, healthcare cleaning or other specialist commercial services, alongside improving the pages potential customers land on when they find you.

SEO won’t replace the sales process involved in winning larger contracts, but it can help put your business in front of more organisations that are already looking for the services you provide.

How long does SEO take to work for a cleaning company?

There isn’t a fixed timeframe, as it depends on factors such as your current website, the areas and services you’re targeting, the strength of your competitors and how much SEO work has already been carried out.

Some improvements can start to have an impact relatively quickly, while more competitive searches can take longer. We’ll prioritise the areas where we believe there is the best opportunity and monitor performance over time rather than waiting for a single end result.

SEO is an ongoing process, so the strategy will continue to evolve as rankings, competitors and search behaviour change.

How much does SEO for a cleaning company cost?

The cost depends on what your business needs rather than there being one standard package for every cleaning company.

A business targeting one local area with a relatively small website may need a very different level of support from a company offering multiple services across dozens of locations. The condition of the existing website, level of competition and amount of technical, content and off-site work required will all affect the scope.

We’ll normally assess the website and your objectives first, then recommend the level of ongoing SEO support we think is appropriate.

How will I know if the SEO is actually working?

We look beyond rankings and traffic alone and focus on whether SEO is contributing to meaningful outcomes for your business.

That can include monitoring visibility for important searches alongside actions such as website enquiries, form submissions and phone calls or phone number clicks. You’ll also receive regular reporting so you can see what work has been carried out, how performance is changing and where we’re focusing next.

The exact measures we use will depend on your objectives, but the aim is always to connect the SEO work with results that matter to the business.