Digital PR Strategist

Reporting to: Digital PR Manager

Salary £26,000 – £32,000

Location: Sussex Office (requires own transport due to rural location). Flexible working options available.

THE COMPANY

Artemis is a fast-growing digital marketing agency based in West Sussex. Due to rapid client expansion and the introduction of new channel partners, we urgently need a Digital PR Strategist to join our fantastic team.

For 20 years, we have focused on ensuring our clients continuously increase the leads and revenue generated from their websites. We’re on a mission to meet and exceed client expectations by consistently delivering outstanding results, reflected in our industry-leading client retention rates.

We are very proud to have been recently awarded The Sunday Times Best Places to Work Award for a Small Organisation.

JOB DESCRIPTION

We are seeking an exceptional, highly efficient, and strategically-minded Digital PR Strategist & Outreach Specialist to join our dynamic team on a full-time basis. This pivotal role requires a strong background in Linking Building and Outreach, combined with technical expertise in the broader digital marketing landscape. Your core focus will be on securing high-quality, natural backlinks and valuable brand mentions through genuine relationship building.

You’ll be instrumental in identifying strategic opportunities across various industries, rigorously vetting potential partners for quality, and executing sophisticated outreach campaigns. Your ability to think strategically, generate innovative concepts that drive natural link acquisition, and manage detailed processes with precision will be key to elevating our clients’ online authority and visibility. You’ll need to be an excellent communicator, adept at project management, and highly adaptive.

KEY RESPONSIBILITIES

As our Digital PR Strategist, your primary focus will be on designing and executing high-impact digital PR and outreach to secure top-tier placements.

Strategic Research & Quality Assurance:

• • Conduct in-depth research to identify highly relevant and authoritative websites, online publications, and media outlets across diverse industries.
  • Thoroughly vet potential outreach targets, ensuring they meet our stringent quality standards for relevance, audience, and editorial integrity.
  • Proactively identify opportunities for both high-quality backlinks and valuable brand mentions for our clients.
  • Monitor internet trends, industry news, and various article types to inform strategic outreach and concept development.

Relationship Building & Outreach Execution:

• • • Craft compelling, personalised pitches to forge genuine, long-term relationships with webmasters, editors, journalists, and key industry figures.
    • Skillfully negotiate link placements and editorial features, ensuring alignment with client objectives and our quality benchmarks.

Concept Generation & Content Collaboration:

• • Brainstorm and develop innovative, newsworthy content concepts.
  • Develop comprehensive article briefs, ensuring all content effectively meets brief requirements and adheres to the publication’s editorial style.
  • Collaborate with the SEO team to ensure client site’s have link worthy content.

Meticulous Project & Process Management:

• • Efficiently manage multiple outreach campaigns concurrently, ensuring timely delivery and strategic alignment.
  • Maintain exceptionally organised records of all outreach activities, contacts, and outcomes within our systems.
  • Continuously identify, implement, and update detailed processes and systems to maximise efficiency and scalability of outreach efforts.
  • Prepare clear, concise reports on campaign performance, link acquisition, and strategic insights for clients and internal teams.

PERSON SPECIFICATION

We are looking for a results-driven professional with a strong PR foundation and a passion for strategic digital growth.

Education & Experience

• Qualifications in Public Relations, Marketing, Communications, or a related field, or equivalent demonstrable professional experience.
• Proven experience (e.g., 2+ years) in a Digital PR, Outreach, or high-quality Link Building role, with a strong portfolio of successful placements and campaigns.
• Demonstrable experience in building and nurturing relationships with online publications and website owners.
• Strong understanding of the broader digital marketing landscape and a solid background in SEO, with clear knowledge of how link building and brand mentions contribute to overall search performance.

Technical Expertise

• Digital Marketing Acumen: Proven understanding of various digital marketing channels and how PR and outreach integrate with them.
• SEO Tools & Concepts: Working knowledge of SEO tools for prospecting, competitor analysis (e.g., Ahrefs, SEMRush), keyword research basics, and an understanding of core SEO concepts relevant to link building.
• Outreach & CRM Tools: Proficiency with CRM platforms and databases.
• Data Management: Advanced proficiency in spreadsheets (Excel/Google Sheets) for meticulous data organisation and tracking.

Personal Skills

• Strategic & Conceptual Thinker: Highly strategically driven, adept at identifying industry trends and generating innovative concepts for natural link acquisition.
• Exceptional Communicator: Outstanding written and verbal communication skills, crucial for crafting persuasive pitches and building strong professional relationships.
• Meticulous Administrator: Possesses exceptional organisational skills and unwavering attention to detail in all administrative tasks, process adherence, and system updates.
• Highly Efficient Project Manager: Proven ability to manage multiple projects simultaneously, prioritise tasks, and consistently deliver high-quality work efficiently to meet deadlines.
• Natural Relationship Builder: A genuine passion for forging and nurturing valuable connections within the digital landscape.
• Proactive & Adaptive: Takes initiative, works independently, and readily adapts strategies to evolving insights and market conditions.
• Results-Oriented: Focused on achieving measurable outcomes and delivering high-quality links and brand mentions that drive client success.

COMPANY BENEFITS

• 28 days’ annual leave (inc all bank holidays)
• Increased annual leave entitlement for long service*
• Additional time off between Christmas and New Year*
• Paid day off on your birthday
• Pension scheme*
• Private Healthcare* including GP Access 24/7
• Hybrid working as standard (we encourage all our staff to find their ideal mix of office-based and home-working)**
• Flexible working options to suit work/life balance*
• Remote working opportunities
• Team Building days
• Office lunches
• Christmas parties and evening events
• Plentiful and free parking
• Annual budget for individual training/development
• Celebration of achievements
• Eye-care vouchers
• Death in service benefit*
• Wellness App

* Conditions apply

APPLICATION PROCESS

This role is full time but we would also consider applications from people who would like to work part-time.  To apply, please email your CV and covering letter to recruitment@artemis.marketing

We will only accept applications from people who are living in the UK or have valid work permits to work in the UK.

No agencies please.