An effective SEO strategy that is solid and reliable is absolutely essential if any e-commerce site is to be successful in the long term. Whether your company is a miniature start-up or a global firm, SEO is what maximises the profitability of an e-commerce website.
The following reasons for SEO’s importance I the world of e-commerce come from a background of hard data rather than intuition, so you should take note of them when preparing your future SEO strategies…
Cost-Effectively Growing Your Bottom Line
Your efforts will always be more cost-effective when you are marketing strategy and sales are based around market and competition, thorough analysis of your situation and a tailored plan that complies with available resources and strengths.
The most competitive industries you may be forced to buy costly banner ads but with effective SEO you are less dependent on this traffic. While you still have the option of buying ads, effective SEO is a reliable way of ensuring your sales and profit continue to run smoothly. Traffic from organic search is free and that’s why SEO is so popular these days.
The successful e-commerce sites of this world take advantage of SEO and combine it with stuff like content marketing and social media marketing and various other marketing activities. Ultimately, you’ll achieve more by spending a lot less.
SEO Determines How Many Customers Find You
If you look at your analytics tool and identify where most of your traffic, sales and conversions come from, you’ll find that organic search is usually a top source of revenue. Profit-producing traffic is primarily driven by Google and if this isn’t the case for you, you are almost certainly making some mistakes down the line.
Nearly 90% of consumers now rely on search engines to clarify their purchase choices and if you don’t have an effective SEO strategy at your disposal, you’re probably invisible to a plethora of potential buyers.
It’s tempting to sit pretty on the organic search you get from Google but e-commerce sites can go so much further with a top quality SEO strategy that expands sales and revenue tenfold.
The Effects of SEO Last for a Long Time
SEO is the main provider of results that are cost-effective, targeted and measureable, as well as long-lasting. You can’t stop SEO in its tracks – it doesn’t quite work like that.
Paid advertising may give you the idea that pulling the plug results in a dramatic drop in traffic. SEO on the other hand just keeps on rolling. An effective SEO strategy improves itself year on year, so there’s no clean slate and starting from scratch.
You can use what you did last year to improve consistently and ultimately dominate or even own your particular niche.
Artemis Marketing has over 10 years experience delivering unrivalled SEO results for clients that include global e-commerce sites through to local campaigns for small businesses.
Get in touch today to find out how we can help your e-commerce site take the next step to achieving more revenue.