May 21

Be visible be profitable

Congratulations, you have paid good money for your brand new shiny website, it looks great, your products are on display, it is modern, just as you requested your designers to build it. You even have a great online store so people can spend lots of money through your site so that when you wake up in the morning, your site has been busy selling your product to clients from all over the world, all you have to do is make sure the client receives their order; Great!! After a few days, nothing, a week later, still nothing, now you start to worry and wonder what is going on. Why aren’t people visiting my super website; more importantly nobody is spending any money!! Is your website SEO friendly? Have you carried out any SEO for your site? A website without any SEO can be likened to having a car for sale, you made sure it is beautifully polished, the interior made to look as new, you then had a professionally designed and catchy FOR SALE sign, with a price tag much lower than the current market value, after all this, you took it to a secure parking under lock and key in a garage where nobody will see it or hear about it.

What is SEO – Starting with the most important question is perhaps the most sensible way of start. SEO is all about carrying out alterations on your website to make sure that Search Engines prioritise your site over that of your competitors, simple as that. SEO is an on-going process, as Search Engines “tweak” their systems such as Google’s Panda and Penguin updates in recent times, your website should be kept fresh and up to date, this is not only important from an SEO perspective but also from your own customer’s experience whilst visiting your site.

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