Best of BrightonSEO September 2019
Five members of the Artemis team attended the September 2019 edition of BrightonSEO – one of the world’s largest SEO conferences. With around 4,000 people estimated to be in attendance, and more than 80 talks, there was plenty to see and learn. And while we didn’t get to see everything, we did enjoy some fantastic presentations. Here are some of the talks that we enjoyed the most.
Undoubtedly one of BrightonSEOs most renowned and popular guest speakers, Greg didn’t disappoint with his talk on entities and the future of SEO. With a slideshow brimming over with horror movie references, Greg talked about how brand building and traditional forms of marketing are set to become an important SEO issue – especially for local businesses. His recommendations were to focus on relationships and utilise Google My Business to its fullest extent.
Check out his SlideShare here, not only for the fantastic content but for a great list of films to watch!
Keen to dispel comparisons with his namesakes including The One Show host, and the American conspiracy theorist, Alex provided a practical look at supporting content – pieces that complement the main asset in a campaign. Rather than putting all of your efforts into one piece, Alex recommends creating multiple pieces of content that support and reinforce the main asset you are working on.
Stacey’s talk took a fascinating look at alternative ways to generate links other than link building; especially focusing on websites with smaller budgets. One key factor involved understanding seasonal events and how to tie them into your campaigns. And rather than putting money into infographics, you should look for new and interesting ways to present data – flourish.studio offers some great examples of this.
Highlighting that Facebook is putting a much greater emphasis on groups, Marie provided some great practical information for businesses that might look to leverage groups to their advantage. Companies can be linked to groups – but they should not use these groups as an advertising space. Instead, think of them as an open community.
Tim Soulo’s talk focused on the importance of semantics, and very interestingly showed how a piece of content can get a lot more traffic if you carry out proper keyword research into the topic, and ensure the piece goes into detail. He recommended that rather than targeting one specific keyword with a high search volume, it can be more effective to create content that is picked up by a broad variety of key phrases.
A highly engaging speaker, Paige’s glossary of SERP features was insightful for anyone interested in organic traffic.
This talk was a real showstopper. Dana discussed using the CID as a custom dimension in Google Analytics, which allows you to attach sessions to requests and improve attribution without having a big CRM or reporting tool. This help focus on what converts as well as actually sells; not just website ‘conversions’, but actually those that bring in revenue.
At Artemis we love to take the time to keep our SEO knowledge up-to-date, and given that BrightonSEO is only 10 minutes away from our base in the West Sussex countryside, we attend as often as we can. If you would like to learn more about what we can do for you, get in contact with the team at Artemis today.