Google Fashions A New Site

Well we have seen Google buy up the competition and purchase great ideas to help bolster their online dominance of everything related to search and online advertising but who would have thought that thet would now launch an online fashion store?

Well it is true and although still in beta (due to launch we believe next week sometime) they have a brand new website called

Now looking deeper it does not appear to be a shop as such and is designed to showcase and drive traffic to actual fashion websites and blogs.

Here is what Google say about their new project is a personalized shopping experience, brought to you by Google, that lets you find and discover fashion goods through a collection of boutiques curated by taste-makers — celebrities, stylists, designers, and fashion bloggers. Boutiques uses visual technology to help fashionistas discover and shop their look and creates the opportunity for designers to showcase their collections and latest inspirations online. is built on technology developed by our team of fashion experts who work with engineers to “teach” our computer systems to understand various patterns, pairings, and genre definitions. When signed into your account, learns about your style and preferences and in turn, provides you better results and recommendations over time. Ultimately, will provide shoppers with a much richer and interactive shopping experience and help drive traffic to retailers’ websites.

So what do you think? Are we likely to see this rolling out to more industries?

Looking deeper and with a slightly cynical mind, is this more ‘profiling’ from Google so they can build up even more information on individuals? They will know an individuals fashion tastes, colour tastes and even price preferences.

Interesting though and we will be studying in much greater detail and updating you all soon