Exact Match Domain Google Algorithm Update

A minor tweak to Google’s algorithm is what Matt Cutts called it last night when he tweeted about the latest Google algorithm update. We disagree at the moment we are seeing huge changes in long established search results.

Matt said it would affect low quality sites with exact match domains, we are seeing far more than this with large sites with loads of unique content, great linking profiles and only partial match domains literally disappearing from the front 10 pages of the search results.

Our Head of Organic search, Justin Aldridge is already noticing trends and we expect to have potential solutions for sites that have been hit by early next week.

If you have been affected by the exact match domain or EMD update we’d love to hear from you and if you need our help to restore your sites rankings please get in touch to see how we can help.

In the meantime let’s all try and not panic too much over the weekend, easier said than done 🙁