Goal setting video from Google

David WellsNovember 26, 2019

You might have recently seen the fantastic beginner’s overview from Google explaining how Google search actually works. If you enjoyed it, you might be interested in watching the second video in the series – Setting goals for your website (and why it matters). This video explains the various types of metric that you could consider tracking, including queries, impressions, and clicks, and introduces important analytics tools search as Google Analytics and Google Search Console.

If you’re interested in learning more about Google and how SEO can revolutionise your business, contact the team at Artemis today.

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Cookie	Duration	Description
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Cookie	Duration	Description
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Analytics

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Cookie	Duration	Description
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_gat_UA-81041941-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
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_vwo_uuid_v2	1 year	This cookie is set by Visual Website Optimiser and calculates unique traffic on a website.
cebs	session	Crazyegg sets this cookie to trace the current user session internally.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
UID	2 years	Scorecard Research sets this cookie for browser behaviour research.

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Cookie	Duration	Description
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i	1 year	This cookie is set by OpenX to record anonymized user data, such as IP address, geographical location, websites visited, ads clicked by the user etc., for relevant advertising.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
li_sugr	3 months	LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
NID	6 months	NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
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Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_ce.cch	session	Description is currently not available.
_ce.clock_data	1 day	Description is currently not available.
_ce.clock_event	1 day	Description is currently not available.
_ce.irv	session	Description is currently not available.
_ce.s	1 year	Description is currently not available.
_hjIncludedInSessionSample_432627	1 hour	Description is currently not available.
AnalyticsSyncHistory	1 month	No description
apbct_headless	session	No description
apbct_pixel_url	session	No description
cebsp_	session	Description is currently not available.
ct_checked_emails	session	No description
ct_has_scrolled	session	No description
ct_screen_info	session	No description
DEVICE_INFO	5 months 27 days	No description
li_gc	5 months 27 days	No description
ln_or	1 day	No description
loglevel	never	No description available.
optout	past	No description available.
VISITOR_PRIVACY_METADATA	6 months	Description is currently not available.
visitor-id	1 year	No description available.