You won’t be shocked to learn that online business reviews are one of the most influencing factors during a consumer’s journey. Consumers are actively researching about products and services on Google, with 3.5 billion searches per day you need to make sure your business has a fair chance of being found. Reviews on Google could be the first point of contact consumers have with your business, so it’s important to ask, are your reviews ready to spark a sale?
Let’s clarify a few terms:
Google’s Local Pack will display the most relevant businesses to match your search query and the location specified or what’s near you. See below how a search for ‘restaurants in London’ shows where the restaurants are located and important details such category, opening times and of course reviews.
Google’s Knowledge Panel provides a brief description of a business, photos, and all the important details. It often includes interesting information that Google has collected such as popular times to visit. You will find a business’s Knowledge Panel when searching for the business name but only if they are verified on Google Plus.
Getting your business on Google
One of the first steps to getting reviews on Google is to set up a verified business profile on Google My Business. Fill your profile with images and get active on Google Plus by sharing posts.
As Google continues to innovate local search, the sooner you start working on your Google Local Profile the better. You could soon find your business featuring in Google’s Local Pack, giving potential customers a quick insight to your business vs your competitors. You will also see your own Knowledge Panel on Google providing consumers with important information before they even visit your website.
Next step, get your reviews
Make getting reviews part of your after-sales strategy. Include calls to action on your website, customer emails, newsletters and if you have a shopfront then make a sign. However, there is no better way of obtaining reviews than personally requesting them.
Your customers can leave a review via your Knowledge Panel, Google Maps Listing or Google Plus Profile. Just look for the little box ‘Write A Review’.
Keep in mind the following:
- To get stars, you need at least 5 reviews
- For your business to be found in the Local Pack you’ll likely need to invest in Local SEO
- Consider how many reviews your competitors have
- When you get a review, thank your customer or address any concerns they might have highlighted
Positive reviews are essential to your local SEO but there are many other factors that influence your position within the Google Local Pack. If you are concerned about your ranking position we offer a free initial consultation to discuss your concerns. Call today on 01444 645018.