Bing lays down the AI gauntlett

Bing has officially announced that its integration of OpenAI into its products is now available to the public, although currently limited and rolling out gradually. This was expected as they wanted to beat Google to be the first major search engine to integrate AI generated responses into the search results.

This is a major and significant change to the types of search results that we have become accustomed to over the years. Is this going to change how people search and interact with the search results? Of course, but not for all types of search queries.

If you’re looking for a local plumber, you’re unlikely to ask the AI. You’ll want to see options, reviews, images, etc. However, if you want to plan a trip somewhere or want some gift ideas for your anniversary, those are the types of searches that will likely see an impact from the AI results. This could cause websites to receive less organic traffic.

But, is this a feature which ultimately suffers the same fate as voice search? We all have a voice search enabled device in our pockets, but the take up has been very slow. We’ll need to see how AI results develop but Bing have certainly started the ball rolling now…and it’s rolling fast.

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