Brand Expertise Questionnaire

The best website content reflects the knowledge and experience that are unique to your business. We call this non-commodity content – useful, original insight based on your real recommendations, customer experiences, projects, opinions and data.

Your answers will help us create content that is more valuable, more distinctive and harder for competitors or AI tools to replicate.

Your name

Email address

Company name

Website

Do you have any useful information or evidence from your own business that we could potentially use in content?

This could be information that helps demonstrate your experience or gives customers genuinely useful insight, such as:

Trends you've noticed
Anonymised customer or project data
Typical price ranges
Typical timescales
Products or services customers choose most often
Common faults or problems you encounter
Before-and-after photographs
Interesting or unusual projects
Statistics from your own work
Changes you've noticed in customer behaviour or preferences.

Please upload any files below. Alternatively please email these to your Account Manager.

Only provide information you're comfortable with us potentially using publicly.

File

Max. file size: 64 MB.

What questions do customers commonly ask about your products or services?

Think about the questions customers ask before making an enquiry or purchase, during the process, and after receiving the product or service.

What advice do you regularly give customers based on your own experience?

Think: Recommendations you find yourself making again and again, situations where you'd choose one option over another, advice that depends on the customer's circumstances.

Are there any common beliefs or misconceptions about your industry that you disagree with?

Think: Myths, oversimplified advice, things customers assume are true, advice you see online that doesn't match your experience.

What have you learned from doing this work that somebody without your experience probably wouldn't know?

Think: Lessons learned over the years, small details that make a big difference, things you only tend to discover through hands-on experience.

Tell us about 2–3 interesting customer jobs, projects or problems you've solved.

For each one:

What did the customer need?
What did you recommend or do?
Why?
What was the outcome?

Names aren't required and the examples can be anonymised.

Please explain the typical process a customer goes through when working with you.

Start with the initial enquiry and explain the main stages through to the product being delivered or the service being completed. Include what happens at each stage, who is involved, typical timescales and what the customer can expect.

What do you or your team notice, check or consider that customers might not realise?

Think: Behind-the-scenes checks, warning signs, professional judgement, preparation, quality checks, things an experienced person notices that others might miss.

What professional opinions or viewpoints would you be happy to put your name behind publicly?

Think: Strong recommendations, things you believe are overhyped or underrated, industry practices you agree or disagree with, or advice you’d confidently give even if others in your industry might take a different view.

Brand Expertise Questionnaire

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