Search Engine Optimisation

Justin Aldridge

Justin has been building, marketing and selling online businesses since 2003. He has successfully developed and sold two large social websites aimed at expats abroad, helped many businesses achieve great results online and has also been the best performing online affiliate for major international companies such as Barclays and Holiday Lettings. He currently works on several personal projects such as the popular ecommerce website We’re NOT On A Break.

Being a Masters degree qualified engineer, Justin uses his analytical and mathematical skills to test the latest online strategies and techniques using the broad spectrum of hundreds of websites owned by Artemis Internet Marketing. Justin develops and analyses cutting edge techniques to achieve outstanding results for our own websites and those of Artemis clients.

Justin passionately keeps fully up-to-date with every measurable change in Google’s algorithm and constantly adapts his strategies to reflect the truly dynamic nature of an online working environment. It’s what gets him up in the morning!

Follow him on Twitter and LinkedIn.

Sara Lenartowicz

As one of Artemis’ longest serving team members, Sara is our SEO Director. She has team leadership and development responsibility across the SEO, Digital PR & Content teams while also actively working on a diverse portfolio of clients.

Sara has a degree in Business & Marketing, which she initially put to good use gaining valuable offline marketing experience in previous roles, before developing her strategic technical and creative and SEO expertise, with specialist knowledge in Conversion Rate Optimisation. She also runs her own successful wedding industry website.

Her impressive attention to detail and enthusiasm for understanding how on-page and technical changes impact both search engines and users has seen her establish an enviable track record of success with online marketing strategies.

Outside working hours, Sara loves riding her horse, and she has a passion for interior design.

Kerry Jones

Kerry joined Artemis in November 2018 with several years of agency and in-house experience in SEO management roles. As Senior Technical SEO & Training Manager at Artemis, she is fully involved in creating client strategies, technical SEO, on-page optimisation, CRO activities and more. She gets a real buzz from seeing clients exceed their goals. On top of her client work, Kerry runs our internal training and induction programmes. She also works with Justin on SEO research and development – helping to keep Artemis at the cutting edge.

Kerry graduated from Brighton University in 2012 with a degree in Business Studies. She caught the SEO bug during a work placement at an SEO agency in Hove and continued working in the industry part-time while completing her degree before deciding to make a career of it. Since then, she has built up a wealth of knowledge of all aspects of SEO has acquired a formidable skillset.

Outside of work, Kerry is busy with DIY projects and renovating her house. She also enjoys walking, eating and listening to music, especially rock – the heavier the better!

Duncan Page

Duncan has an extensive technical background in web design & build with a specialism in eCommerce platforms. He is a certified Magento specialist and also has experience with Shopify, Drupal and WordPress. Pursuing his growing interest in digital marketing, he gained valuable commercial exposure in the field of email marketing for website conversions and account management, both agency and client-side. Duncan has a keen grasp of a broad range of digital skills that range from building new websites and integrating membership services to working with core branding and major SEO and PPC campaigns for a wide range of industries.

In his spare time, Duncan likes to pursue his interests in outside hiking, martial arts and football. He also loves to discover music and writers from around the world.

Peter Lyons

Peter is one of Artemis’ longest serving team members, having joined the company in 2015 and gained valuable experience across many parts of the business over the years. From Junior Web Developer and Marketing Assistant to Web Developer, SEO Executive and SEO Manager, he’s also been involved in content writing and proofreading.

Peter is an excellent team player; he has developed an in-depth understanding of the different elements of SEO and web design, and uses his wide range of skills to help the team and our clients achieve outstanding results.

Peter has a degree in Film Studies from the University of Portsmouth and a Diploma in Journalism, achieving the NCTJ gold standard of excellence. In his spare time, he likes reading and creative writing, watching a good film or bingeing a good TV show – sci-fi and fantasy being his preferred genres.  He also enjoys board games and video games and is a big fan of rock and metal music.

Selena Burfield

Selena joined Artemis full-time in 2020, having successfully completed our summer SEO internship. She has an English degree from the University of Nottingham, which has given her a strong analytical foundation, something she has developed extensively over the years as she has progressed within the team.

Her areas of expertise include local SEO, content analysis and competitor auditing. She relishes assessing the current search landscape for clients, and then road mapping strategies to get them ranking above the local competition.

Outside of work, Selena plays the piano, and she loves to go on long country walks with her dog, Roxy.

Ben Macdonald

Ben joined Artemis at the beginning of 2025 as an SEO Manager, already with 10 years of valuable digital marketing and SEO experience to his name. Having worked on numerous client accounts in his time and being familiar with a wide range of Content Management Systems (CMS’), he brings a wealth of real-world agency experience to the Artemis team.

Having graduated from the University of Brighton with a degree in Business Studies and Management in 2012, and having refined his SEO and marketing skills since then, Ben’s experience and attitude make him a perfect addition. He particularly loves getting stuck into technical SEO challenges and formulating long-term strategies for clients needing that value-adding guidance and direction.

Outside of work, Ben can be found brewing his own beer at home (a perfect accompaniment when watching his team Arsenal play). He’s also big into the great outdoors, going on anything from local dog walks to treks on a mountain bike, and even the odd music festival or two!

Paul Dixon

Paul graduated from the University of Brighton in 2015 with a degree in Podiatry and set up his own footcare practice. When the COVID-19 pandemic inevitably affected his business, he took the opportunity to deepen his existing knowledge of web development and digital marketing.

Recognising the power of the internet for small enterprises such as his, he hoped to boost his healthcare business’ online presence with his improved knowledge and techniques. However, the pandemic resulted in a much wider shift in Paul’s professional journey and he is now committed to pursuing a professional career in SEO.

Paul is a self-confessed computer nerd and gaming enthusiast and a dab hand at building websites in his spare time. Away from the screen, he enjoys a broad range of other hobbies including cooking and baking. He plays squash regularly and spends a fair amount of time in the garden.

Lois Edginton

Lois brings a whole host of SEM experience to Artemis, having managed the Google Ads strategy for various businesses from local removal companies right through to international conglomerates. She has managed various paid campaign formats from Search Ads right through to Discovery Ads, and is now excited to explore the SEO-focused part of her journey. She really enjoys talking through specialist tactics with clients and finds it rewarding when all these strategic elements are used in harmony and amazing things are achieved.

Outside of work, Lois enjoys exercise in all its forms, catching up with her friends over a few cocktails, getting dressed up to go to music festivals, and doing a little bit too much online shopping. She is level 2 qualified in British Sign Language and hopes to gain her level 3 certificate in 2025 – watch this space! On any given day, you will find Lois snuggling up on the sofa with her two beautiful doggies.

Izzy Lewis

Izzy joined Artemis in November 2024 as an SEO Executive, bringing a wealth of experience from two years in SEO agencies and over eight years in in-house marketing. After completing a digital marketing apprenticeship in 2019, she developed a strong skill set in keyword research, CRO, and creating strategies that deliver real results. She has a keen eye for detail and loves seeing the impact of her work when a client’s rankings climb.

With hands-on experience using platforms like WordPress and Shopify, Izzy is skilled at tailoring solutions to suit businesses of all kinds. Her approach balances data-driven analysis with creative thinking, ensuring each project is executed to the highest standard.

Outside of work, Izzy stays active with gym sessions, swimming, and Pilates classes. At home, she enjoys relaxing with her two fluffy white cats and indulging her passion for interior design—something she put to great use while renovating her first house.

Gareth Lewis-Williams

Gareth has always had an interest in marketing and media. He actually completed his Digital Marketing Specialist course during the COVID-19 pandemic which only further fuelled his passion for marketing, leading him to embark on a freelance social media marketer career.

He furthered his digital marketing knowledge at an events company where he played a pivotal role in leveraging social media, website design, and email marketing to promote numerous festivals across Sussex and Surrey. He joined Artemis in January 2024 as an SEO Executive, applying his breadth of omnichannel experience to bolster our clients’ organic search performance.

Outside of his work life, Gareth is an avid sports enthusiast, actively participating in activities such as football, tennis, and cricket. Additionally, he enjoys exploring new music and attending live performances in the city of Brighton.