How Important are Backlinks in 2024?
With the constant evolution of Google’s algorithms, many are left wondering: is link building still a vital component of SEO in 2024? Here, we’ll explore the arguments for and against the value of backlinks today, and their role in modern SEO strategies.
What Are Backlinks and Why Do They Matter?
Backlinks are hyperlinks from other websites that point to your web pages. They act like third-party endorsements, signalling to search engines like Google that your content is credible, relevant, and trustworthy.
However, not all backlinks are created equal. Links from high-authority, relevant websites carry more weight than those from low-quality sites. There’s also a distinction between ‘follow’ and ‘nofollow’ links – the former passes authority and contributes to your ranking, while the latter doesn’t.
The Arguments For and Against Backlinks
Numerous studies from respected sources like Ahrefs and Backlinko consistently show that pages ranking in the first position on Google often have significantly more backlinks than those in lower positions, a strong indicator that backlinks serve as strong quality signals to Google’s algorithms.
Quality backlinks also help search engines discover new pages more easily, providing usability signals about the importance of your content. Unlike some on-page SEO factors, building a solid backlink profile takes consistent effort over time, making it harder for competitors to replicate.
Despite the apparent benefits, there’s a growing argument that an excessive focus on link building might not be as beneficial in 2024 as it once was. Since Google’s algorithms evolve with AI, machine learning and natural language processing, relying too heavily on backlinks could be unwise. Factors like high-quality content aligned with searcher intent, EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) signals, and user experience are becoming more prominent and impactful ranking factors.
The Verdict: How Important Are Backlinks for SEO Today?
So, are backlinks still important for SEO in 2024? The answer is both yes and no.
Backlinks remain a valuable signal that can contribute to ranking and content discovery. High-quality, relevant backlinks from authoritative sources still provide authority and endorsement signals that Google considers but they should be incorporated as part of a wider SEO strategy, rather than used as a solo tactic.
Don’t Forget the Core Principles
The best approach in 2024 is a balanced one. Focus on creating ultra-engaging, ultra-useful content that not only ranks well but also attracts natural links from other sites. While backlinks are still part of the SEO equation, their role is evolving. To succeed in 2024, your SEO strategy needs to adapt, focusing more on content quality and less on artificial link building tactics.
Contact Artemis Marketing today to discuss your link building strategy.
