Artemis is off to BrightonSEO

This Friday 13th September, Kristian and I (Kayleigh) are off to BrightonSEO at the Brighton Dome. This is a bi-annual one day conference for those in the search marketing industry in and around Brighton, and it attracts big names from the dynamic world of SEO along with an interesting crowd of people who want to get up to date with the goings-on in the industry.

This will be my first visit to BrightonSEO, but Kristian has been along before. By the looks of things, it’s going to be an interesting event, covering things like the industry shift from content outreach to on-page content marketing, Google Ads, social media and mobile marketing. This is clearly going to be a very broad event delivered by the specialists in their respective fields, and should give us a good insight into what’s new in digital marketing.

It’s important that we seize these opportunities when we’re involved in the ever-changing world of SEO. It can be easy to get left behind if you’re not vigilant about constantly checking what is going on and what other people are doing, and of course Artemis isn’t like that. We’re all about evolving and staying one step ahead of the competition, which this sold-out event will hopefully help us do.

One of the real highlights for me looks to be the intriguingly named ‘A Crash Course in Natural Language Processing’ session – especially interesting as I’m a Linguistics graduate, so all things language-related obviously appeal to me. Just as humans must be able to parse human language inputs to give a relevant response in conversation, so too must search engines – but obviously that’s not quite so easy when a search engine isn’t human. It’ll be interesting to see how developers manage to ‘teach’ search engines human language and how this area is progressing.

After the event I will provide a write up of BrightonSEO so you can see what we got up to. I will also be live tweeting from the Artemis Twitter account for a realtime insight into the day, so come follow us on Twitter for the lowdown.