Small businesses are currently going through a phase of focusing on their brands instead of trying desperately to build more links as they look to succeed further in the world of search marketing.
The days where you could build a selection of target keywords and start ranking have long gone, with social media presence, pay-per-click advertising, user-friendly web design and SEO all essential parts of the process.
It’s now all down to how much you can impress Google, so a brand that’s well constructed is far more likely to rank well. Unfortunately, small businesses don’t necessarily have the resources other businesses have and may well have to carry out the entire branding process themselves.
It’s not uncommon for small businesses to build their own brands though, so all it takes is a little bit of hard work and dedication before you’ve got a brand that’s capable of success. Here’s what you need to prioritise:
Engage in Social Media
There’s no better way to assert yourself as an industry leader and showcase your expertise than through social media. Joining a community of industry experts gives you the chance to tell everyone what your brand is about and lets you engage with potential followers, clients and customers.
64% of marketers are integrating social media into their marketing plans today, while 65% of marketers witnessed an improvement in search rankings after investing a minimum of 6 hours per week in social media, so it’s important that you jump on the bandwagon as quickly as possible before you get left behind.
Come Up With a Logo
You won’t get anywhere with a brand unless there’s something your followers can recognise you by. Logos have always been a crucial part of branding as they demonstrate what your business is all about. People don’t have the attention span in the modern day to focus on something that’s not going to be instantly recognisable.
Your logo will feature on everything that’s associated with your business, from your website and promotional materials to your business cards. Consistency is essential when branding as clients can easily lose faith if you aren’t coping with basic aesthetics.
Participate in Charity Events
Adults in the UK donated a staggering £10.4 billion in 2012/13, so it’s no surprise that charitable events are regarded as one of the best ways to build a brand within a community.
So much is donated to worthy causes because they help small businesses as well as those who need it most. As a brand you’ll get plenty of exposure and your business will gain huge amounts of awareness as a result of your participation. Don’t forget that people are attracted to the prospect of working with small businesses who like to help others.
We have over 10 years of experience delivery unrivalled SEO results here at Artemis, so be sure to get in touch with us if you’re hoping to push the success of your brand even further.