Showing Category: AEO
Featured Blog Posts
As we step into 2026, we’re reflecting on a busy and transformative 2025 in the world of SEO. This year has been packed with change in search engine priorities and AI tools, trends and challenges, all of which we’ve had to learn, understand and evolve with to stay ahead.
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As search continues to evolve at pace, December brought a series of updates that reinforce a familiar theme: Google is increasingly focused on brand signals, real-world relevance, and AI-driven experiences.
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Latest Blog Posts
Clients now find accountants online, often through Google, voice assistants, or AI search tools.
In 2025, visibility depends on both SEO and Answer Engine Optimisation (AEO) – structuring your content so Google and AI systems can quote you as the answer.
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AI Overviews are AI-generated summaries for search queries. They sit atop Page One of Google, and can affect rankings, traffic, clicks and conversions.
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Search intent refers to the reason behind a search query. It defines and categorises what people are searching for when using a search engine like Google, and delves into why.
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July was another busy month with updates and news from Google and the wider SEO industry. From the July 2025 Core Update to the official launch of Google AI mode in the UK, here are some of the key highlights from last month.
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Google has just launched a major update to its search experience in the UK, and it’s something every small business owner should have on their radar.
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Another month goes by, and once again, the landscape of search continues to shift, and quickly. This month’s update is a little longer than usual, but it’s well worth the read to understand everything we’re doing here at Artemis to stay proactive and keep your strategy ahead of the curve.
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Another month goes by, and the headlines are, yet again, all about AI. All talk in the world of SEO is the fast-paced evolution of search, which is, in turn, necessitating a change in strategy to adapt to the “new Google”.
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Getting found online is a big deal for any business. For a long time, the main way to do that has been through SEO—Search Engine Optimisation—which helps your website show up in Google search results.
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