How to Avoid Basic Social Media Fails

It’s safe to say we’ve stepped into an age whereby online business is hugely affected by our utilisation of social media. It might seem obvious now, with so many online businesses making the most of social media to get hold of and captivate their target market but social media is progressing all the time, so it’s vital that an effective company strategy is enforced that means you’re running your social media effectively.

social-371648_640

There are so many benefits of having an effective social media campaign and plenty of catastrophic scenarios should you be running it badly. You could go from having an abundance of interested followers to a complete alienation of your target audience through a single, misinterpreted post or strategy change, so it’s vital that businesses understand the potential aftermath of running a poor social media campaign.

Social media has become the first port of call for any intrigued, satisfied or bemused customer that wants to get in touch with a company directly. Unlike phone calls and lengthy emails or even written letters, Facebook and Twitter are so much easier to use nowadays, with versions of both forms of social media available from computers, handhelds devices, mobile phones and more. This means that you need to be regularly active with regards to social media; otherwise customers may feel there’s no point in getting in touch directly.

Another reason businesses tend to fall short with social media is down to constantly referring to events that simply do not relate to their company or business campaign. You’re being followed by people for a reason and it’s usually related to your companies profile, so don’t relate to things they can’t understand. This is what results in alienation and ultimately a crowd of confused followers.

Constantly posting the exact same thing on each form of social media is also a bad idea, simply because they’re all different. For example, Twitter has a 140-character limit for tweets, whereas Instagram doesn’t, so if you accidentally copied over a longer-than-140-characters post from Instagram over to Twitter, you’d probably only be able to see a quarter of what you’ve written.

The easiest way to lose someone who’s decided to follow you is to not respond to any of their complaints. If you do manage to mess up down the line, you should always address the issue and use social media to make a public statement emphasising your apologies.

Following on from this, it’s incredibly important to freeze any automatic social media updates when a worldwide catastrophe or devastating event occurs, as people would much rather share their sorrows and condolences than here about your latest 30%-off advertisements.

Finally, if something in the back of your mind is telling you that what you’ve just written might not be a good idea, don’t go ahead with it. There are so many alternative ways of getting information across to people that there’s no harm in sitting back and thinking about how to a structure a post beforehand.  Careful planning and awareness of current worldwide events and activities can help you to structure a good post.


Why Heartbleed Shouldn’t Yet Be Ignored Despite Google’s Fix

The Heartbleed bug was brought to light earlier last week and it has since sent shockwaves across the entire online community. Whilst many myths have been dismissed over the last few days with regards to the potential consequences of Heartbleed, there are still many people who are at risk of the personal data-stealing bug. It was well documented that search giants including Google and Yahoo were affected, although both companies have since fixed the issue. However, this doesn’t mean people aren’t still at risk, so what exactly is it that we should be aware of?

After Google managed to pounce on the issue and create a fix that would prevent the OpenSSL-based bug from spreading to their customers, they emphasised the fact that they weren’t yet out of the woods, with Android users particularly vulnerable. Google revealed last week that anyone still running an older version of Android could be under threat despite the fix, which was alarming for users of older devices that can’t run newer versions of the software.

It was revealed last week that an OpenSSL feature named “heartbeat” had been compromised. The built-in feature is used to send data between a device and a website so that the source of the online content can be confirmed as secure. However, hackers have managed to infiltrate recycled data through older versions of OpenSSL and potentially access login passwords and other personal data.

There are plenty of apps that still need fixing on the Android market, which are all still capable of putting Android owners and their sensitive data at risk. BBM, Blackberry’s incredibly popular messaging app, is one of many pieces of software that still require addressing, both for the Android and iOS.

Despite the obvious cause for panic, there are actually plenty of reasons not to go over the top with Heartbleed. Firstly, it’s understood that the chances of hackers accessing personal information in this way are very slim. In addition, you can protect yourself by simply changing your passwords. Despite this, it’s important to remain aware of the applications that haven’t yet been fixed, as this could still be the easiest route for hackers to take.

Artemis are experts when it comes to SEO, so get in touch today if you feel your website isn’t fulfilling its potential. We can get your online business back on track, increasing traffic and sales through highly effective internet marketing techniques.


HootSuite Releases "A Game Of Social Thrones" Video To Celebrate Season 4

In order to commemorate the fourth season of HBO’s bloodthirsty fantasy tale Game of Thrones, HootSuite decided to unveil their own unique opening sequence for the award-winning series, albeit with a slightly different concept and one we’re far more likely to understand…

Titled “Game of Social Thrones”, the opening sequence displays the towering castles and courtyards of various different forms of social media, from the ivy-covered blue towers of Twitter and LinkedIn to the complex, mountainous region of Google Chrome and the almighty coliseum that is YouTube.

HootSuite end the sequence with “unite your social kingdoms”, as they make the most of their stunning design abilities to illustrate how they’re capable of improving the social media management for your online business.

HootSuite went on to explain the specifics of their Game of Thrones sequence, saying that “each of kingdoms have characteristics and features unique to the social network they represent”. Take a look at the video and see for yourself how HootSuite portray today’s social media giants.

Whilst we still don’t know who will end up on the iron throne by the end of the Game of Thrones, we’re far more confident here at Artemis about understanding which social media “kingdoms” can really enhance your online business credentials.

Get a free consultation today and discover how we can help you, before King Joffrey decides to condemn your website!


The Best April Fools’ Day Web Features of 2014

There were some memorable April Fool’s jokes circulating the web yesterday, some of which just couldn’t go without a mention. Whether you were convinced to apply for Google’s Pokémon exploration team or found yourself pulling weird facial expressions when exploring Reddit, here are some of the April Fool’s features you might have missed from yesterday.

Manchester United’s away kit for next season seems to be looking a lot like another Manchester clubs home strip, or at least that’s what many of us were led to believe as a result of some footage that ended up doing the rounds on Twitter. A source claiming to be from Old Trafford told MirrorFootball that they felt fans would “warm to the new kit”.

Is it a revolutionary way to browse Reddit? Or just something that makes you look ridiculous to everyone else in the room? That’s what “Headdit” was all about. It came down to using your head and facial expressions to make your way around the site.

Ever wanted to just leave the office environment or set your construction tools down and become a Pokémon master instead? There were plenty of thrilled enthusiasts on Tuesday morning who believed Google were searching for a new recruit that had to be able prove themselves as a Pokémon fanatic and subsequently catch ‘em all. That’s right, Google Maps was temporarily infested with hordes of Pokémon for you to catch and collect, as you’ll see in the video above.

And finally, what turned out to be a favourite in the Artemis office, Ancestry.com introduced a new DNA-identification method of finding distant relations. “Simply place your tongue on the screen below, hold and submit”. Which begs the question, did anyone actually do that!?

You can get a free consultation from Artemis today to discover more about how we can improve your SEO campaign. This isn’t an April Fool! Contact us today!


Why Branching Out With Blog Content Could Cost You

If you think being creative with your blog content will only bring about good internet marketing results, you might be left disappointed. A lot of people have various different topics that they would like to include on their blog but it turns out that Google could penalize you for branching out too much.

Blog_(1)

We don’t all have incredible amounts of knowledge about various topics, so we can usually slip by this particular issue without incident. However, some of us have looked to make the most of some inspired guest bloggers to get our content noticed elsewhere and this is where Google will look to take action.

It seems there’s no way round it either. If you’re attracting attention from guest bloggers, you’ll probably need to consider losing links back to their page. Of course, you’ll have a tough time persuading guest bloggers to contribute if they aren’t getting anything beneficial for their blog or profile in return.

The issue has come to light after SEO Twitter user DocSheldon responded to Matt Cutts regarding his website being penalised for using topics that didn’t match his websites usual content. Cutts argued that Google’s manual webspam notice was “on point” when issuing a penalty to DocSheldon because Google are ultimately trying to knuckle down on spamming.

So what if the content on blogs, however far from their usual topic, is perfectly legitimate? It seems that Cutts was trying to defend Google’s webspam-fighting techniques by pointing out that DocSheldons guest blog post had nothing to do with his “SEO copywriting blog”, even though it arguably had a lot to do with it, as the Twitter user pointed out:

Twitter Cutts Sheldon

So it seems the only answer is to try and focus your content on things that actually relate to your site, but you certainly can’t be blamed for trying to branch out a little and make the most of useful connections between two or three different topics.

It’s up to us to decide whether or not Google are being far too strict with this whole guest blogging situation and, judging by Cutts’ responses on Twitter, a lot of people might share that opinion.


Why Google Plan To Avoid Military Funding For Their Robotics Project

We all know about Google attempting to push the boundaries by working on new and emerging technologies, so what could have possessed them to turn down a huge amount of military funding that could effectively contribute towards their advanced robotics project?

Big_dog_military_robots

The Defence Advanced Research Projects Agency (DARPA) has been in association with Google since Google decided to purchase several robotics companies for the purpose of working on an advanced humanoid robot.

However, Google aren’t interested in having any kind of affiliation with DARPA for various reasons, but mainly due to the fact that DARPA are usually responsible for funding technologies suitable for military operations and national security.

Google feel that, should they accept the funding from DARPA, they would begin to attract unwanted scrutiny from their audience regarding the purpose of their robotics project.

The funny thing is DARPA aren’t really that interested in providing funds for Google either. DARPA are used to investing in start-ups that show capabilities of providing for national defence and the Pentagon at some point in the future and not gigantic technology companies.

Interestingly, both Google and DARPA share plenty of similarities. They are both interested in groundbreaking technologies and always have one eye on what could be the next big thing.

Schaft, a Japanese robotics company owned by Google, performed exceptionally in the latest DARPA Robotics Challenge qualification round, but Google plan on forfeiting any money they receive from DARPA in the future as a result of Schaft’s performance.

Whilst there are still connections between the two through some of Google’s affiliated robotics companies, namely Schaft and Boston Dynamics, there’s no doubting the fact that Google are eager to distance themselves from any kind of military investment.


Keeping Your Business On Top of the New Facebook Design

Facebook have recently unveiled a new page design that incorporates various changes to the structure and layout of a number of different features. The change in design is an attempt to improve on the ability to access information and work with a number of different tools, some of which have been newly introduced.

Any new Facebook design requires a thorough overview of how it could affect your business, especially if you’re looking to make the most of the innovative changes early on. So what can you expect to see when you next log in to Facebook and how could you make the most of the changes to benefit your social media campaign?

Facebook New Layout

Facebook are making noises about the Streamlined Look they’ve incorporated in their latest page design, so what does this actually mean? It all comes down to providing easier access to important information on your page.

The timeline is now split into two different sections, with information surrounding your business taking up a significant amount of space on the left-hand side. It’s here that visitors will be able to find your contact details, location, website and hours of business.

Facebook New Layout 2

The right-hand side is where all your posts are displayed. New posts will now appear consistently in the news feed and they will no longer be separated or split up. There’s also a distinct difference in the size of the news feed which is slightly wider than it was before. This gives you the opportunity to incorporate larger images that will subsequently become more noticeable on your page.

The Like button is now located on the right-hand side of the page, overlapping the cover image. Your cover image is now vital to your advertising campaign as the like button must be clearly visible. You can introduce directory methods in your cover image to provide visitors with easy access to the Like button.

Facebook new Layout 3

You now have straightforward access to the admin tools on your page. In fact, the newly introduced “This Week” toolbar is available wherever you are on Facebook, so you can easily keep track of your business activity.

The “Build Audience” menu provides access to your Ad’s manager account, whilst the “Insights” tool will include a “Pages to Watch” feature that lets you monitor similar pages to your own so that you can compare performance to that of your competitors.

10813025814_564b81f57d

It all seems quite rosy at this stage. You’ve got plenty of emphasis on your timeline, the information surrounding your business is easily accessible AND you can monitor your competitors more efficiently than ever, so what’s the catch? Well, there are two actually:

1. One catch is the “Similar Pages” menu that appears whenever someone likes your page. It practically banishes your content temporarily by pushing it down so that your visitors can have a look through similar pages, possibly even those of your competitors. Try and have your important information at the top of the page instead to combat this.

2. There’s also another issue to conquer if you’re fan-gating. A page will no longer refresh automatically after being liked, so you’ll have to get this across to your visitors somehow. This would count as vital information so try and make it easily visible on the page.

Facebook_like_thumb

Now it’s time to try out the new design! See if it benefits your business and let us know in the comments section below. In the meantime, why not make the most of our free consultation to see how we here at Artemis can promote your social media campaign for the benefit of your online business. We’d be delighted to hear from you.

 

 


Google Carrying Out Global Search Encryption – Bad News for China

China’s strict attention to detail when it comes to censorship of the internet has been tested recently by the news that Google have begun a routine encryption scheme of web searches in the country.

At this point in time Chinese authorities can track and regulate what people are able to see online thanks to their national firewall. Google has made it clear in recent months that they are determined to overthrow government surveillance techniques all over the world if possible.

There are some countries that give agencies, police and even hackers the opportunity to access e-mails, search results and online discussion when this type of content is left unprotected. Google are hoping to encrypt search results in China to prevent the Chinese government from monitoring search queries in the country.

China isn’t the only country capable of this type of online censorship, with Vietnam and Saudi Arabia also censoring the internet on a global scale. China does have the option of blocking Google’s services entirely, although this could have a dramatic effect on their ability to filter search terms.

The entire encryption scheme was supported by various online companies, including Google, in response to the Edward Snowden case and revelations surrounding government surveillance of the internet. Tensions are expected to increase between American-based Google and the Chinese government should the search engine go ahead with its encryption scheme.However, many analysts who monitor China’s great firewall regularly have encouraged other companies to follow in Google’s footsteps.

It takes a successful SEO campaign to rank effectively in Google. Here at Artemis we know exactly what it takes to achieve great results and we’ve helped a wide range of online businesses in the past using a collection of productive marketing techniques. You can get a free consultation with us today to learn more about how we can help your online business achieve its potential.


British Security to Monitor YouTube for Threatening Content

With threats to national security recently being linked with what appears on the web, Google have given British security special access to YouTube to provide officials with the opportunity to remove anything that may pose a threat to the security of the country.

It’s a move that has been prompted by the fact that governments across the world are desperately searching for ways to stem the flow of jihadi material on the web as a result of the war in Syria.

It’s believed that around 400 Britain’s have travelled to Syria to join the conflict as a result of content issued on YouTube and it’s this that the government are trying to act upon.

So how is the authority we would usually expect British security to have over social media and video sharing sites such as YouTube any different?

Google has now given officials permission to effectively work “at scale” when ridding YouTube of threatening content rather than picking through individual videos.

The issue for the government is that not everything that appears on YouTube or any other file sharing site can truly be regarded as illegal even if it does pose a threat to national security.

This is why James Brokenshire, the UK’s security and immigration minister, has stressed that action must be taken with content that is “unsavoury and not the sort of material that people would want to see or receive”, whether it’s illegal or not.

Make sure you check out our free consultation service here at Artemis to discover how we can further your online business and achieve the results that you are after.


The Truth Behind Facebook Advertising

Back in 2012 the technology correspondent at the BBC, Rory Cellan-Jones, created his own online business that he titled “VirtualBagel”, a site that was built to hold absolutely no value in terms of obtaining the attention of Facebook’s users. The outcome of Cellan-Jones’ bogus business was intriguing to say the least and questions began to arise surrounding the usefulness of Facebook’s page advertisement scheme and whether or not it could potentially be causing more harm than good. A recent video from YouTube user Veritasium illustrated how Facebook could be making the most out of failing businesses on their site.

There are currently two different ways to obtain Facebook likes for your business and Veritasium’s video describes them as being “legitimate and illegitimate”. You can acquire likes from online companies that use “click farms” or you can take the legitimate approach and use Facebook’s advertising opportunity.

Cellan-Jones’ VirtualBagel managed to acquire over 16,000 likes after he made the most of advertising through Facebook but he noticed that not everything was as it seemed. It turned out that the vast majority of VirtualBagels attention had not come from the expected locations, such as the US and UK. Instead, most of the bogus business’ attention was coming from isolated locations across parts of Asia. So who was actually showing affection for his page about Bagels?

Derek Muller, the face behind Veritasium, noticed that his own page was also acquiring similar kinds of attention when he tried advertising through Facebook. Whilst his likes were going through the roof, he noticed that activity on his page was stalling and this encouraged him to discover where his “fans” were actually coming from. He found respectable appeal in some European countries such as Austria but the amount of inactive fans he had in places such as Egypt, Sri Lanka, India and Indonesia was quite staggering.

The problem with acquiring fans through Facebook’s advertising scheme is that they can’t filter who actually decides to like your page. Whilst Facebook have attempted to delete hordes of “fake” users in the past, Facebook pages are still flooded with likes that have originated from click farms. What’s worse, Facebook will monitor a posts attention to see if it’s worth promoting and this isn’t going to work for you if you’ve got countless amounts of fake users following your page.

Muller titles his YouTube video “Facebook Fraud” and there’s a pretty good reason for it as well. Facebook are actually benefitting from how click farms operate as they achieve revenue every time you get new fans and choose to engage with them. Muller created another page that was similar to VirtualBagel in that it was simply unlikeable and not worth the attention, yet it still managed to get a pretty significant following. Muller claims in his video that click farms probably like pages they aren’t paid to like to seem more genuine.

Facebook won’t let you delete likes that most would deem completely irrelevant, so you’ll just have to work around them once they’ve been acquired. Facebook’s lack of support is down to the fact that they would have to admit that they get serious revenue from fake clicks should they ever decide to remove them. Facebook benefits from this in the long haul and we are ultimately left to struggle with unwanted attention that we’ve essentially paid for.The moral of the story is simple; Paid likes will damage your Facebook advertising campaign, whether they’re legitimate or illegitimate. The pointless expenditure simply doesn’t provide you with what you’re really looking to achieve, which is a group of genuine fans to help promote your business.

Why not pursue our free consultation service here at Artemis Internet Marketing? We are experts in all things SEO and we are fully accomplished in providing online businesses with strong and productive social media campaigns.