Eight SEO quick wins every site can implement

Dan WaltonApril 29, 2025

In general, SEO is much more about building for the long-term, rather than quick wins.

At Artemis, we take a bespoke approach to optimising any site, but we firmly recognise that getting results is what’s truly important. This can materialise in numerous ways for each site – but the common denominator is that getting results and generating money are the key aims.

While SEO is a confusing and complicated discipline, there are some things that almost every website owner with limited time can do that will make a big difference to rankings, performance, and, ultimately, sales.

Here are eight quick wins that virtually every website can implement today.

Quick wins

1. Optimise your images

Page loading speed remains a crucial factor in search rankings, and given that there are so many things that anyone can do to improve their page speed, making small and incremental changes to images remains one of the easiest and surprisingly effective measures.

Optimise your images and compress their file sizes to reduce server load and make your pages load more quickly for your users. Even when compressing images to below 100KB, you’ll still have stunning images that help you achieve that professional look, but they will take a fraction of the time to load.

This is even possible with large banner images, which you might typically think of as being very large file sizes. Take a look at our blog on how to successfully compress large images for a real quick win for your page loading speed.

2. Make mobile your priority

Mobile search is no longer just a big deal – it’s essential. In 2024, mobile accounts for more than 65% of all web traffic generated across the world. Despite this, the vast majority of marketing and digital staff interact with websites at work through the use of a desktop or laptop. This can give you a skewed perspective on how your site looks and performs.

The important move here is to understand your data using tools like Google Analytics. If your website receives a higher proportion of traffic to its mobile site, then you should be spending more time working on the mobile version, rather than the desktop version.

To get into the habit it can be a great idea to have staff spend a whole day of work accessing the site and working exclusively through tablets and smartphones. This can provide a huge insight into how user-friendly the mobile version of your site is which will give you countless ideas for how to improve the site’s usability.

3. Fix 404s immediately

Site errors can be a huge problem for SEO. For example, a 404 page error is a guaranteed way to increase bounce rates and offers a terrible user experience for customers. Unsurprisingly Google and other search engines see 404 errors as a red flag and even just a few of them can see your whole site tumbling in the rankings.

Use a site crawling tool such as Screaming Frog or a free tool like Google Search Console (GSC) regularly to find rogue 404 errors and fix them as soon as possible. For example, some may be visible in GSC and not visible in Screaming Frog, or vice versa. You might be surprised at how many you have if you have never taken a look before.

404 error

4. Refresh your content… even if it performs

We have known for a long time that Google loves to see fresh content going up on a site. But what do you do if you’ve had a page for a time and it’s still doing well, even if the information isn’t quite as good as your competitors?

It might sound counter-intuitive, but even your top-performing content needs to be regularly refreshed. The crucial aspect here is keeping the content as up-to-date and relevant as possible. Google loves to see content that is well-received by users and provides answers to their questions.

As Google utilises artificial intelligence (AI) in its analysis of pages, it will become better at understanding whether your content is genuinely useful and engaging for your customers. This increasingly affects rankings. Improving your content sooner rather than later can ensure that you keep your ranking position or improve.

5. Rewrite Page Titles and Meta Descriptions

Page titles and meta descriptions are often overlooked but are among the simplest elements to update for quick SEO wins. While Page Titles are ranking factors (meta descriptions are not), the key takeaway is that these elements are often the first impression users get of your page in search results.

Ensure your page titles include your primary keyword, are under 60 characters, and clearly describe the page content. Meta descriptions should be compelling, include relevant keywords naturally, and stay under 160 characters. A well-crafted meta description can significantly improve click-through rates, which is a positive signal to search engines.

6. Claim Industry Directories and Easy Backlinks

Building quality backlinks remains one of the most powerful ranking factors in any digital PR and SEO strategy. A quick win that many businesses overlook is claiming and optimising listings in industry-specific directories.

Start by identifying the top directories in your sector and ensure your business information is consistent across all platforms. Look for industry associations, chambers of commerce, and local business groups that offer member listings. These easy-to-acquire backlinks from authoritative sources can give your site a notable boost in domain authority.

7. Claim Your Google Business Profile (GBP) Listing

For local businesses, optimising your Google Business Profile (formerly Google My Business) is perhaps the quickest win you can hope to obtain. A fully optimised GBP listing can dramatically improve your visibility in local search results and Google Maps.

Make sure your listing is verified, complete with accurate business hours, high-quality images, regular posts, and prompt responses to reviews. Add products or services, include relevant attributes, and keep your business description keyword-rich but natural. This simple step can significantly boost your local SEO performance.

8. Add Internal Links

Internal linking is often a forgotten hero of SEO. By strategically linking between relevant pages on your website, you help search engines understand your site structure and content relationships while distributing page authority throughout your site.

Audit your top-performing pages and look for opportunities to link to newer or underperforming content. A solid internal linking strategy can improve user navigation, reduce bounce rates, and increase the time visitors spend on your site – all positive signals to search engines.

Ready to Take Your SEO to the Next Level?

While these quick wins can deliver immediate improvements, sustainable SEO success requires an expert strategy tailored to your unique business needs. At Artemis, we combine technical expertise with creative thinking to develop bespoke SEO solutions that drive measurable results.

As a leading SEO and digital marketing agency in the UK, we pride ourselves on helping clients understand not just what changes need to be made, but why they matter and how they contribute to overall business growth. Our proven experience in transforming website performance speaks for itself.