Have You Thought About Optimising Your Website’s Careers Page?

The world of work has evolved drastically since the pre-pandemic days. It’s not uncommon to see companies sector-wide adopt a hybrid or remote business model, with all or some of their teams working without a permanently fixed location.

At Artemis Marketing, we’re no strangers to this, having spent the last 20 years (!) at the forefront of digital trends including the rising popularity of permanent or semi-remote working. We are proud to be an SEO agency in Sussex that embraces a hybrid approach, showcasing our attitude towards workplace flexibility when we recruit top talent to join our ranks.

We’re tremendously proud of our reputation as an employer that values its staff regardless of how often they come into our Hurstpierpoint agency office. The benefits of hybrid working are well documented, and an effective SEO strategy can help your business attract and retain talent, as Justin eloquently points out in this article published on The HR Director website.

With many workers today seeking more flexibility and freedom when it comes to their work schedules, you wouldn’t be alone in thinking whether it was worth optimising your ‘Careers’ page on your website. Here are our top tips for optimising these pages, including job ads and websites as a whole to attract passionate candidates excited about hybrid and remote opportunities.

Leverage Targeted SEO Tactics

Any optimised website requires relevant, engaging content that satisfies specific search queries.

This doesn’t mean including swathes of keywords and flooding your ‘Careers’ page with never-ending blocks of text. However, it does mean crafting enough text that incorporates some high-volume keywords to reach candidates looking for workplace flexibility, as well as keywords with local and job-specific intent (e.g. “remote web developer”, “web developer jobs sussex”, etc.)

Make sure that you update your location and job titles with appropriate remote or hybrid nomenclature too, to avoid any confusion when visitors land on your page.

Highlight Your Hybrid or Remote Working Policy

Details of your flexible work arrangements shouldn’t be buried in tiny text or footnotes making them almost undecipherable. Promote whether your available job roles are fully remote, hybrid with a set amount of office days, or based on worker preference. Quite often, this will be one of the primary pieces of information that a candidate looks at in a job ad, particularly if they are applying for roles that can suit a remote worker.

Clarity is key when setting expectations for interested candidates applying for your vacancies, so don’t be ambiguous. If you do require staff to be in the office from time to time, emphasise why. If not, be transparent and willing to discuss options and adjustments for ‌ candidates that progress through the interview stages.

Articulate the Benefits for Employees

The right candidates are likely seeking a role that champions them in maintaining a healthy work-life balance. Hybrid or remote roles are pivotal in this, reducing commuting times and enabling greater flexibility in how employees manage their time and workloads.

If providing workplace tools like standing desks, ergonomic chairs, extra screens, and collaboration devices helps them fulfil their duties while out of the office, then this should be communicated upfront.

Ultimately, every candidate is different and has unique personal preferences. Your ‘Careers’ page should be a place where they can clearly understand what you are expecting as an employer and how willing you are to make new employees feel welcome regardless of their ideal working habits.

Use Eye-Catching Employee-Focused Content

Job seekers are drawn to visuals and media that convey an open, transparent and healthy company culture. Incorporate photos, videos, and content that illustrate how high your team’s morale is, with team members emphasising how much they value the flexibility of working remotely.

Let your team be the face and voice championing your hybrid workplace policies. Give team members the time and resources to provide video testimonials or written statements confirming their positive experiences with your company’s remote or hybrid work policies.

Redistribute these assets across your site’s ‘Careers’ page, new job advertisements, and also social media channels when you are actively recruiting again. This type of content can draw more eyes on your business and inspire more aspiring candidates to visit your site and get in touch.

Optimising Careers Pages: One Piece of a Bigger SEO Puzzle

We know fully well that optimising this type of webpage is tricky, especially when advertising popular, high-volume, and competitive jobs that, coincidentally, garner high volumes of search traffic each month.

Competing against industry leaders like Indeed, TotalJobs, and others can be challenging, but it’s not impossible. It’s important to approach this type of optimisation as a small task within a broader SEO strategy, rather than a siloed job on its own.

 

At Artemis, investing in a hybrid workplace model has been transformative for us as a Sussex digital marketing agency, empowering our staff who live locally and those who live much further afield. Over 20 successful years, even despite two odd years of COVID-enforced daily remote work, we’ve leveraged this to our advantage to attract and retain the talented and gifted staff we have on board currently. We will continue to wax lyrical about this to more candidates who express an interest in filling our vacancies.

When it comes to recruiting for your growing business – which often happens as a result of increased leads and workloads thanks to targeted SEO – demonstrating your approach to remote work is vital. Don’t leave it open to interpretation and cause alarm to new candidates post-hire that they’ll be expected to commute when that’s unfeasible.

Want to find out how you can take your website further? Look no further. Contact us today to see how we can help your business stand out from the crowd.