How SEO Campaigns Change Over Christmas

We’re getting ever closer to the big day and for many online businesses the process of drawing in customers this month has been the predominant goal.

Online shopping has been a hugely popular choice for many consumers this year and business owners have done everything they can to take full advantage of the festive season through heavily planned and thoroughly scrutinised SEO campaigns.

Online retailers are always looking forward to introducing their own unique SEO campaign to entice a wider audience.

We’ve seen a hugely competitive retail market this year whereby many of John Lewis’ rivals have stepped up their game and introduced many a heart-melting advertisement.

With the popularity of the festive season growing every year since the first Coca-Cola advert in 1943, we’ve looked at three specifics associated with a successful Christmas SEO campaign.

Social Media

Keeping your social accounts up to date with Christmassy-themed posts and putting a festive twist on your social media advertising is a great way of supporting your new SEO strategy.

The more social media accounts you use to spread the word the better, so make sure you take to more than just Twitter when introducing your products to the world.

Time

Unfortunately, it’s no good coming up with a Christmas strategy at this stage in the year, so any last minute plans you might have to make your products a little more festive are going to have to be brief.

The biggest retailers make the most of 6 months worth of planning from the research phase all the way through to executing their new strategy. You simply won’t have the effect your hoping for if you start too late.

Product Prioritisation

Not all your products will have the same effect as others over the Christmas period, so it’s important that you prioritise certain products that are more likely to sell.

John Lewis were hugely successful in selling plushy Penguins this year as a result of their latest advertisement, so you need to consider what products of yours are more likely to attract the attention of your consumers.

Get in Touch

Christmas can prove to be the most productive of times for many online businesses and we know exactly what it takes to adjust any SEO campaign to meet the demands of your clients.

If you’re interested to find out more, call us today and our friendly team will be happy to help.