How to spot a dodgy SEO company
Lots of our clients come to us after getting fed up with being ripped off by dodgy SEO companies who take their money but don’t deliver the results they promise. Unfortunately, bad SEO companies often talk the talk, but when it comes to walking the walk, the results mysteriously never materialise. So, how do you know when it’s time to switch SEO companies to get the results you want from your internet marketing campaign?
Reports
One of the things our clients love about us is the fact that we provide comprehensive reports of all the work we’ve done for them each month. We log every single piece of work we do for our clients and provide this automatically. However, many of our clients tell us that other SEO companies refuse to provide any of this information. Maybe this is because they genuinely don’t have time, or it might be because they don’t want you to know what they’re doing – or not doing.
Communication
If you have questions about your SEO campaign, the work the company is doing or even just a simple query about a piece of jargon, you should expect a reply from your company. If you’re constantly chasing up answers and you’re finding the company difficult to reach, this suggests they might be hiding something. When you’re paying for a service, you’re entitled to find out what that actually entails, and if you have any concerns they should be alleviated as soon as possible. If they’re stretching themselves too thin and don’t have enough time to talk to you, this can never be a good sign, and implies they also won’t have the time to dedicate to your work.
Cost
Any SEO company which promises to get you to number one in the Google results for £50 a month is, to put it bluntly, lying. They are probably using underhand tactics to fire you up the results, but this isn’t sustainable. Maybe they’re paying an overseas copywriting firm to produce hundreds of spun articles which will end up in spammy locations and ultimately harm your site. In SEO, you get what you pay for, and if it seems too good to be true, it probably is. Trust the company who can prove their results, not the one who promises more than the value of what you pay them.
Results
The SEO world changes all the time, and some months you might find that a Google algorithm update leads to a slight slump in your results. But if you’re consistently seeing no improvement in the traffic to your site, this implies that the work your SEO team are doing just isn’t right. Any company worth their salt will help you climb the ranks of Google in the long run, which is what you should be aiming for. No matter how much you like your SEO company, if they’re not producing the results you expect from them, it might be time to move on.
We truly believe that our internet marketing and SEO services are top quality, and our customer testimonials speak for themselves. What we do works, and our monthly reports show you exactly what we’ve done so you can compare that against the results we provide. Get in touch today if you’re sick of dodgy SEO companies and want to work with a team who knows what it’s doing.
