Featured Blog Posts
To say March was an active month in search is an understatement. This past month saw further ranking volatility across Google, two core algorithm updates and even more developments in AI-led search.
Posted in:
Our local high streets have been under pressure for several years now, which can be attributed to the rise in eCommerce and, more recently, AI-led search.
Posted in:
Latest Blog Posts
There are plenty of small but powerful ways to improve the overall optimisation of your website, and image optimisation is one area that business owners often underestimate.
Posted in:
Content marketing remains one of the most powerful ways for small businesses to grow online. It’s a strategy designed to help your target audience find your business online, build customer trust, and support long-term success in search engine optimisation (SEO).
Posted in:
It’s almost impossible to grow your business without first building trust. A high percentage of your target audience are likely to check your website first before making a purchase or engaging with your brand, so it’s essential that their first impression of your website is a positive one.
If you’ve been following our insights over the past few months, you’ll have noticed a common thread that informs everything we’re seeing: search is quietly but firmly changing shape.
Posted in:
If you’ve ever looked into improving your organic search rankings and website traffic, there’s a good chance that your research would have presented the terms “on-page SEO” and “off-page SEO” on more than one occasion.
Posted in:
As we head into 2026, digital marketing and search are shifting faster than many small business owners can keep pace with.
January is, for most of us, a month of fresh ideas and resolutions. But for Google and the wider world of search, 2026 is not so much about starting fresh, but doubling down on advancing AI, to the point where it seems ‘standard practice’ now.
Posted in:
When someone discovers your website through search engines, the title tag is often their first impression of your content. These clickable headlines appear in search results, browser tabs, and social media shares, making them one of the most vital elements of your SEO strategy.
Posted in:
Instead of typing in a query and scrolling through pages of blue links, people now explore through detailed conversations with AI agents.
Posted in:
As we step into 2026, we’re reflecting on a busy and transformative 2025 in the world of SEO. This year has been packed with change in search engine priorities and AI tools, trends and challenges, all of which we’ve had to learn, understand and evolve with to stay ahead.
Posted in:
As search continues to evolve at pace, December brought a series of updates that reinforce a familiar theme: Google is increasingly focused on brand signals, real-world relevance, and AI-driven experiences.
Posted in:
This month, we dive once again into the intricacies of Google Search Results and explore what their continued evolution means for SEO.
Posted in:
After 21 years of growing, learning, and working shoulder-to-shoulder with clients who trust us, we’re excited to share something truly meaningful: Artemis is now an employee-owned company.
Posted in:
If you’ve been checking your website analytics recently, it wouldn’t be surprising if you’ve discovered a lot of drops.
Posted in:
This month, search and AI took another big leap forward signalling a new era of “AI-first” browsing. OpenAI introduced its ChatGPT browser, Google’s AI Overviews became more prominent, and Bing shared new insights on how AI interprets online content.
Black Friday remains one of the biggest shopping days of the year for retailers, with billions spent online.
Posted in:
Picture this: You’re scrolling through industry news and see yet another headline about ChatGPT changing search forever. Your website traffic seems unpredictable; competitors are talking about AI tools you’ve never heard of.
Posted in:
Running a small online business means wearing many hats, and marketing often gets pushed to the bottom of the priority list.
Posted in:
Clients now find accountants online, often through Google, voice assistants, or AI search tools.
In 2025, visibility depends on both SEO and Answer Engine Optimisation (AEO) – structuring your content so Google and AI systems can quote you as the answer.
Posted in:
The world of SEO continues to move fast, and September has been no exception. From Google’s ongoing AI push to important shifts in rank tracking, reviews, and branding, there’s plenty to take note of this month.
Posted in:
Video content is essential for driving SEO, traffic and engagement. It significantly boosts rankings, increases click-through rates, and improves dwell time, which search engines favour.
Posted in:
In the ever-evolving world of SEO, staying on top of industry changes is crucial — and we’re here to make sure you’re always in the loop.
Posted in:
With August came fresh changes, a new Google spam update, AI mode trials and the rising influence of social media.
SEO has evolved and tactics that once boosted rankings can now trigger penalties. Google’s AI powered algorithm easily detects manipulative practices, meaning black hat SEO can tank your visibility and traffic.
Posted in:
AI Overviews are AI-generated summaries for search queries. They sit atop Page One of Google, and can affect rankings, traffic, clicks and conversions.
Posted in:
Ten years ago, having a website was enough to establish your business online – today, that’s changed completely. Your customers aren’t just searching for you on Google – they’re looking for you on Instagram, checking your Facebook page for reviews, and expecting to see fresh content that shows your business is active and trustworthy.
Posted in:
Search intent refers to the reason behind a search query. It defines and categorises what people are searching for when using a search engine like Google, and delves into why.
Posted in:
July was another busy month with updates and news from Google and the wider SEO industry. From the July 2025 Core Update to the official launch of Google AI mode in the UK, here are some of the key highlights from last month.
Posted in:
Google has just launched a major update to its search experience in the UK, and it’s something every small business owner should have on their radar.
Posted in:
With changes to accessibility laws, creating an accessible website isn’t just a moral imperative – it’s a necessity.
Posted in:
