SEO’s journey beyond websites

SEO is drastically changing on a regular basis and websites have been continuously hit with organic search changes, such as the Penguin, Panda and Hummingbird algorithms. It seems obvious that SEO acting as the vocal point of our websites could be a road to nowhere, although that may not necessarily be the case in the future. Search has changed dramatically throughout the year, subsequently unveiling new and exciting paths. So what else, other than a website, could see the regular revival of SEO?

According to research from Walker Sands, mobile traffic has increased by 67% since the start of 2013, which means mobile traffic accounts for 28% of all traffic. Google have said that they plan to compensate for the increasing mobile search demand by “rolling out several ranking changes in the near future that address sites that are misconfigured for smartphone users”. It means that website developers will have to consider an entirely new angle when it comes to SEO.

Searches are getting increasingly crowded by new mobile and tablet applications, making these apps more and more difficult to find. Since the algorithms work completely differently in comparison to Google or Bing’s search engine algorithms, SEO may have to acknowledge the constant app development. This includes the integration of applications with future technologies such as smart watches and the Google Glass product we expect to see a lot more regularly in a few years time.

Overall, it’s essential for companies that utilise SEO to accept the forthcoming changes that we are set to experience with new applications, websites and content. These companies need to master the newly transformed aspects of internet marketing and grab the chance that presents itself. Change is necessary, so why not embrace it.

If you want to learn more about SEO and find out how it can benefit the marketing aspects of your company, contact Artemis Internet Marketing today for a free consultation and a friendly chat about the services we offer.