The Penguin Strikes Back
Weather report: Penguin data refresh coming today. 0.3% of English queries noticeably affected. Details: http://t.co/Esbi2ilX
— Matt Cutts (@mattcutts) October 5, 2012
Does this man never sleep and why always Friday to launch such “life-changing” updates? Google is beginning to mess up every webmaster’s weekend.
If you don’t know yet, Google unleashed the latest update to their Penguin algorithm yeterday, an algorithm designed to trash any website showing any sign of some actual link building activity.
So if over the past seven days your website has survived the EMD update, the Panda update and now the Penguin update, then you’re doing very well.
But don’t think you’re immune from any future updates, you just don’t know what they will throw at webmasters next.