Tools to Enhance Your Digital Marketing Strategy


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Having the right tools and software can optimise your digital marketing efforts for better results. We’ve compiled a few of the must-have tools that can help improve your digital marketing strategy to increase traffic, leads and sales.


GA4 is the latest version of Google’s website analytics platform. It provides detailed insights into your website traffic, customer behaviour, conversions and more. GA4 provides an accurate analysis across devices and channels, and automated funnel reporting to see customer journeys. It enables businesses to drill down into micro-conversions, understand the user path to purchase and attribute marketing efforts to final conversions more accurately.



Buffer is an incredibly useful social media management platform to help schedule and automate posting on your key social channels like Facebook, Instagram, Twitter, LinkedIn and more.

Some of the key features of this platform include being able to schedule posts in advance, add content to reusable calendars to save time and analyse the best times to post on each network based on your audience. It also works with other tools such as Canva for visual posts.



Canva is a user-friendly graphic design platform that makes creating visual content for your digital marketing campaigns easy, even if you don’t have professional design skills. With its drag-and-drop interface and massive library of templates, you can quickly design graphics for social media posts, ads, banners, thumbnails and even infographics.

Key features include thousands of professionally designed templates to customise, a brand kit builder to design visual assets on brand, photo editing features and animation tools to make engaging videos.



Understanding how users navigate and engage with your website or app is invaluable for optimising the customer experience. This is where Clarity comes in. Clarity is a powerful heatmap and session recording tool that visualises user behaviour on your site.

This platform provides heatmaps to see most clicked elements on a page, as well as recordings to view real user sessions on your site. Businesses can see funnels to analyse checkout and conversion paths and see drop-off points from forms and surveys.

Implementing the right digital marketing tools is essential for the success and growth of your business in today’s online landscape. With a solid digital marketing technology stack working for you, you can outperform competitors and accomplish key objectives to drive business growth.


For a tailored digital marketing strategy, get in touch with Artemis Marketing to book a free consultation.