In 2016, a study found that the number of people browsing the internet on their mobile overtook desktop for the first time ever. Another article from Search Engine Land found that nearly 60% of search queries were made from mobile devices. The message is clear: mobile matters, and speed is key.
Think about how often you use your mobile to search for information. Now think about how many potential customers might be looking for your business. Ranking highly in Google will help put the spotlight on your website – but poor performance on mobile will turn perspective clients away.
For example, imagine you’re out and about and you want to find out more about where you’re going. Or maybe you’re looking for a café near you or the nearest hardware shop. You pull out your phone, load up Google and click on the first result – but it’s loading too slowly. Think about the last time you were in this situation, how long did you wait before leaving the site and trying another link? Most of us don’t wait very long.
We’ve grown to expect information on our phones at a moment’s notice, and having to wait just simply won’t do. 53% of people will leave a mobile site if it doesn’t load within 3 seconds. If your website doesn’t load quickly on mobile, this will also impact how many people will try and come back.
A study from Google last year showed that 79% of visitors who are unsatisfied with site performance are less likely to buy from the same site again. Whether you’re running a large e-commerce site or a website for your local business, this attitude from mobile users will have a major impact on visits and returns to your site.
Mobile performance is continuing to become more and more important to businesses and SEO. With Google’s mobile-first index continuing to loom on the horizon, it’s now more critical than ever to make sure your site loads quickly on mobile.
At Artemis, we are constantly preparing for Google’s mobile-first index and focusing on mobile speed, design and user friendliness. If you would like to discuss this subject or any SEO concerns, get in touch with us today. Visit our blog often for more updates from our SEO Team.