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August has brought several developments that highlight how quickly the search landscape continues to evolve, from the way performance is measured to how search and AI platforms access, assess and understand information online.
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July has reinforced an important shift in how Google understands businesses online.
Search is no longer just about the pages on your website.
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June has been another important month in search, with Google continuing to refine how it handles spam, giving us new ways to measure visibility in AI search, and making it easier for local businesses to connect across platforms.
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May was another important month in search, with Google continuing to show how it is refining both traditional search results and newer AI-led search experiences.
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You may notice this report is now called “Search Insights” rather than “SEO Insights.”
This change reflects how people now find businesses.
To say March was an active month in search is an understatement. This past month saw further ranking volatility across Google, two core algorithm updates and even more developments in AI-led search.
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January is, for most of us, a month of fresh ideas and resolutions. But for Google and the wider world of search, 2026 is not so much about starting fresh, but doubling down on advancing AI, to the point where it seems ‘standard practice’ now.
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As we step into 2026, we’re reflecting on a busy and transformative 2025 in the world of SEO. This year has been packed with change in search engine priorities and AI tools, trends and challenges, all of which we’ve had to learn, understand and evolve with to stay ahead.
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As search continues to evolve at pace, December brought a series of updates that reinforce a familiar theme: Google is increasingly focused on brand signals, real-world relevance, and AI-driven experiences.
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This month, we dive once again into the intricacies of Google Search Results and explore what their continued evolution means for SEO.
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This month, search and AI took another big leap forward signalling a new era of “AI-first” browsing. OpenAI introduced its ChatGPT browser, Google’s AI Overviews became more prominent, and Bing shared new insights on how AI interprets online content.
