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January is, for most of us, a month of fresh ideas and resolutions. But for Google and the wider world of search, 2026 is not so much about starting fresh, but doubling down on advancing AI, to the point where it seems ‘standard practice’ now.
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As we step into 2026, we’re reflecting on a busy and transformative 2025 in the world of SEO. This year has been packed with change in search engine priorities and AI tools, trends and challenges, all of which we’ve had to learn, understand and evolve with to stay ahead.
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Latest Blog Posts
As search continues to evolve at pace, December brought a series of updates that reinforce a familiar theme: Google is increasingly focused on brand signals, real-world relevance, and AI-driven experiences.
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This month, we dive once again into the intricacies of Google Search Results and explore what their continued evolution means for SEO.
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This month, search and AI took another big leap forward signalling a new era of “AI-first” browsing. OpenAI introduced its ChatGPT browser, Google’s AI Overviews became more prominent, and Bing shared new insights on how AI interprets online content.
