Showing Category: Answer Engine Optimisation
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You may notice this report is now called “Search Insights” rather than “SEO Insights.”
This change reflects how people now find businesses.
It’s almost impossible to grow your business without first building trust. A high percentage of your target audience are likely to check your website first before making a purchase or engaging with your brand, so it’s essential that their first impression of your website is a positive one.
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If you’ve been following our insights over the past few months, you’ll have noticed a common thread that informs everything we’re seeing: search is quietly but firmly changing shape.
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As we head into 2026, digital marketing and search are shifting faster than many small business owners can keep pace with.
This month, search and AI took another big leap forward signalling a new era of “AI-first” browsing. OpenAI introduced its ChatGPT browser, Google’s AI Overviews became more prominent, and Bing shared new insights on how AI interprets online content.
Picture this: You’re scrolling through industry news and see yet another headline about ChatGPT changing search forever. Your website traffic seems unpredictable; competitors are talking about AI tools you’ve never heard of.
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With August came fresh changes, a new Google spam update, AI mode trials and the rising influence of social media.
SEO has evolved and tactics that once boosted rankings can now trigger penalties. Google’s AI powered algorithm easily detects manipulative practices, meaning black hat SEO can tank your visibility and traffic.
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