Showing Category: Answer Engine Optimisation
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As we head into 2026, digital marketing and search are shifting faster than many small business owners can keep pace with.
This month, search and AI took another big leap forward signalling a new era of “AI-first” browsing. OpenAI introduced its ChatGPT browser, Google’s AI Overviews became more prominent, and Bing shared new insights on how AI interprets online content.
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Picture this: You’re scrolling through industry news and see yet another headline about ChatGPT changing search forever. Your website traffic seems unpredictable; competitors are talking about AI tools you’ve never heard of.
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With August came fresh changes, a new Google spam update, AI mode trials and the rising influence of social media.
SEO has evolved and tactics that once boosted rankings can now trigger penalties. Google’s AI powered algorithm easily detects manipulative practices, meaning black hat SEO can tank your visibility and traffic.
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