Facebook "Prepared to Clamp Down on Clickbait"

If you’re one of many online businesses that has looked to take full advantage of what Facebook has to offer with regards to promoting your brand and building a positive reputation amongst potential customers, you’ve probably had to wade through ‘clickbait’ in the past.

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Clickbait is the title given to fake headlines and news stories that plague Facebook News Feeds’ across the world and it’s capable of driving the average online business user insane. For those that work hard to improve their appearance in social media, this can be a particularly frustrating issue.

Thankfully we woke to positive news surrounding Clickbait this morning, as Facebook have decided that enough is enough.

The countless complaints we’ve been making to them regarding the constant build up of fake, suspicious-looking links to articles on our News Feeds’ has finally been heard and Facebook have today said they’ll be cracking down on them. So what exactly have they done about it?

The first thing Facebook are looking to do is monitor just how long people spend reading news articles that they link to. By doing this, Facebook can prioritise content that’s worth reading and exploit clickbait for what it is.

Of course, this is going along with the ideology that people click away as soon as they realise they’ve fallen for a spammy headline. Facebook’s plan B is to monitor how regularly an article is shared and liked, as this can also point us in the direction of content worth viewing.

Facebook explained in a post in their online newsroom that clickbait “tends to get a lot of clicks”, meaning that these posts “get shown to more people and get shown higher up in the News Feed”.

Facebook also said they found 80% of people preferred headlines on their News Feed that gave them an indication of what it is they’d be reading (surprise, surprise).

 


How to Avoid Basic Social Media Fails

It’s safe to say we’ve stepped into an age whereby online business is hugely affected by our utilisation of social media. It might seem obvious now, with so many online businesses making the most of social media to get hold of and captivate their target market but social media is progressing all the time, so it’s vital that an effective company strategy is enforced that means you’re running your social media effectively.

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There are so many benefits of having an effective social media campaign and plenty of catastrophic scenarios should you be running it badly. You could go from having an abundance of interested followers to a complete alienation of your target audience through a single, misinterpreted post or strategy change, so it’s vital that businesses understand the potential aftermath of running a poor social media campaign.

Social media has become the first port of call for any intrigued, satisfied or bemused customer that wants to get in touch with a company directly. Unlike phone calls and lengthy emails or even written letters, Facebook and Twitter are so much easier to use nowadays, with versions of both forms of social media available from computers, handhelds devices, mobile phones and more. This means that you need to be regularly active with regards to social media; otherwise customers may feel there’s no point in getting in touch directly.

Another reason businesses tend to fall short with social media is down to constantly referring to events that simply do not relate to their company or business campaign. You’re being followed by people for a reason and it’s usually related to your companies profile, so don’t relate to things they can’t understand. This is what results in alienation and ultimately a crowd of confused followers.

Constantly posting the exact same thing on each form of social media is also a bad idea, simply because they’re all different. For example, Twitter has a 140-character limit for tweets, whereas Instagram doesn’t, so if you accidentally copied over a longer-than-140-characters post from Instagram over to Twitter, you’d probably only be able to see a quarter of what you’ve written.

The easiest way to lose someone who’s decided to follow you is to not respond to any of their complaints. If you do manage to mess up down the line, you should always address the issue and use social media to make a public statement emphasising your apologies.

Following on from this, it’s incredibly important to freeze any automatic social media updates when a worldwide catastrophe or devastating event occurs, as people would much rather share their sorrows and condolences than here about your latest 30%-off advertisements.

Finally, if something in the back of your mind is telling you that what you’ve just written might not be a good idea, don’t go ahead with it. There are so many alternative ways of getting information across to people that there’s no harm in sitting back and thinking about how to a structure a post beforehand.  Careful planning and awareness of current worldwide events and activities can help you to structure a good post.


Why Heartbleed Shouldn't Yet Be Ignored Despite Google's Fix

The Heartbleed bug was brought to light earlier last week and it has since sent shockwaves across the entire online community. Whilst many myths have been dismissed over the last few days with regards to the potential consequences of Heartbleed, there are still many people who are at risk of the personal data-stealing bug. It was well documented that search giants including Google and Yahoo were affected, although both companies have since fixed the issue. However, this doesn’t mean people aren’t still at risk, so what exactly is it that we should be aware of?

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After Google managed to pounce on the issue and create a fix that would prevent the OpenSSL-based bug from spreading to their customers, they emphasised the fact that they weren’t yet out of the woods, with Android users particularly vulnerable. Google revealed last week that anyone still running an older version of Android could be under threat despite the fix, which was alarming for users of older devices that can’t run newer versions of the software.

It was revealed last week that an OpenSSL feature named “heartbeat” had been compromised. The built-in feature is used to send data between a device and a website so that the source of the online content can be confirmed as secure. However, hackers have managed to infiltrate recycled data through older versions of OpenSSL and potentially access login passwords and other personal data.

There are plenty of apps that still need fixing on the Android market, which are all still capable of putting Android owners and their sensitive data at risk. BBM, Blackberry’s incredibly popular messaging app, is one of many pieces of software that still require addressing, both for the Android and iOS.

Despite the obvious cause for panic, there are actually plenty of reasons not to go over the top with Heartbleed. Firstly, it’s understood that the chances of hackers accessing personal information in this way are very slim. In addition, you can protect yourself by simply changing your passwords. Despite this, it’s important to remain aware of the applications that haven’t yet been fixed, as this could still be the easiest route for hackers to take.

Artemis are experts when it comes to SEO, so get in touch today if you feel your website isn’t fulfilling its potential. We can get your online business back on track, increasing traffic and sales through highly effective internet marketing techniques.


HootSuite Releases "A Game Of Social Thrones" Video To Celebrate Season 4

In order to commemorate the fourth season of HBO’s bloodthirsty fantasy tale Game of Thrones, HootSuite decided to unveil their own unique opening sequence for the award-winning series, albeit with a slightly different concept and one we’re far more likely to understand…

Titled “Game of Social Thrones”, the opening sequence displays the towering castles and courtyards of various different forms of social media, from the ivy-covered blue towers of Twitter and LinkedIn to the complex, mountainous region of Google Chrome and the almighty coliseum that is YouTube.

HootSuite end the sequence with “unite your social kingdoms”, as they make the most of their stunning design abilities to illustrate how they’re capable of improving the social media management for your online business.

HootSuite went on to explain the specifics of their Game of Thrones sequence, saying that “each of kingdoms have characteristics and features unique to the social network they represent”. Take a look at the video and see for yourself how HootSuite portray today’s social media giants.

Whilst we still don’t know who will end up on the iron throne by the end of the Game of Thrones, we’re far more confident here at Artemis about understanding which social media “kingdoms” can really enhance your online business credentials.

Get a free consultation today and discover how we can help you, before King Joffrey decides to condemn your website!


Why Branching Out With Blog Content Could Cost You

If you think being creative with your blog content will only bring about good internet marketing results, you might be left disappointed. A lot of people have various different topics that they would like to include on their blog but it turns out that Google could penalize you for branching out too much.

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We don’t all have incredible amounts of knowledge about various topics, so we can usually slip by this particular issue without incident. However, some of us have looked to make the most of some inspired guest bloggers to get our content noticed elsewhere and this is where Google will look to take action.

It seems there’s no way round it either. If you’re attracting attention from guest bloggers, you’ll probably need to consider losing links back to their page. Of course, you’ll have a tough time persuading guest bloggers to contribute if they aren’t getting anything beneficial for their blog or profile in return.

The issue has come to light after SEO Twitter user DocSheldon responded to Matt Cutts regarding his website being penalised for using topics that didn’t match his websites usual content. Cutts argued that Google’s manual webspam notice was “on point” when issuing a penalty to DocSheldon because Google are ultimately trying to knuckle down on spamming.

So what if the content on blogs, however far from their usual topic, is perfectly legitimate? It seems that Cutts was trying to defend Google’s webspam-fighting techniques by pointing out that DocSheldons guest blog post had nothing to do with his “SEO copywriting blog”, even though it arguably had a lot to do with it, as the Twitter user pointed out:

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So it seems the only answer is to try and focus your content on things that actually relate to your site, but you certainly can’t be blamed for trying to branch out a little and make the most of useful connections between two or three different topics.

It’s up to us to decide whether or not Google are being far too strict with this whole guest blogging situation and, judging by Cutts’ responses on Twitter, a lot of people might share that opinion.


Keeping Your Business On Top of the New Facebook Design

Facebook have recently unveiled a new page design that incorporates various changes to the structure and layout of a number of different features. The change in design is an attempt to improve on the ability to access information and work with a number of different tools, some of which have been newly introduced.

Any new Facebook design requires a thorough overview of how it could affect your business, especially if you’re looking to make the most of the innovative changes early on. So what can you expect to see when you next log in to Facebook and how could you make the most of the changes to benefit your social media campaign?

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Facebook are making noises about the Streamlined Look they’ve incorporated in their latest page design, so what does this actually mean? It all comes down to providing easier access to important information on your page.

The timeline is now split into two different sections, with information surrounding your business taking up a significant amount of space on the left-hand side. It’s here that visitors will be able to find your contact details, location, website and hours of business.

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The right-hand side is where all your posts are displayed. New posts will now appear consistently in the news feed and they will no longer be separated or split up. There’s also a distinct difference in the size of the news feed which is slightly wider than it was before. This gives you the opportunity to incorporate larger images that will subsequently become more noticeable on your page.

The Like button is now located on the right-hand side of the page, overlapping the cover image. Your cover image is now vital to your advertising campaign as the like button must be clearly visible. You can introduce directory methods in your cover image to provide visitors with easy access to the Like button.

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You now have straightforward access to the admin tools on your page. In fact, the newly introduced “This Week” toolbar is available wherever you are on Facebook, so you can easily keep track of your business activity.

The “Build Audience” menu provides access to your Ad’s manager account, whilst the “Insights” tool will include a “Pages to Watch” feature that lets you monitor similar pages to your own so that you can compare performance to that of your competitors.

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It all seems quite rosy at this stage. You’ve got plenty of emphasis on your timeline, the information surrounding your business is easily accessible AND you can monitor your competitors more efficiently than ever, so what’s the catch? Well, there are two actually:

1. One catch is the “Similar Pages” menu that appears whenever someone likes your page. It practically banishes your content temporarily by pushing it down so that your visitors can have a look through similar pages, possibly even those of your competitors. Try and have your important information at the top of the page instead to combat this.

2. There’s also another issue to conquer if you’re fan-gating. A page will no longer refresh automatically after being liked, so you’ll have to get this across to your visitors somehow. This would count as vital information so try and make it easily visible on the page.

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Now it’s time to try out the new design! See if it benefits your business and let us know in the comments section below. In the meantime, why not make the most of our free consultation to see how we here at Artemis can promote your social media campaign for the benefit of your online business. We’d be delighted to hear from you.

 

 


The Truth Behind Facebook Advertising

Back in 2012 the technology correspondent at the BBC, Rory Cellan-Jones, created his own online business that he titled “VirtualBagel”, a site that was built to hold absolutely no value in terms of obtaining the attention of Facebook’s users. The outcome of Cellan-Jones’ bogus business was intriguing to say the least and questions began to arise surrounding the usefulness of Facebook’s page advertisement scheme and whether or not it could potentially be causing more harm than good. A recent video from YouTube user Veritasium illustrated how Facebook could be making the most out of failing businesses on their site.

There are currently two different ways to obtain Facebook likes for your business and Veritasium’s video describes them as being “legitimate and illegitimate”. You can acquire likes from online companies that use “click farms” or you can take the legitimate approach and use Facebook’s advertising opportunity.

Cellan-Jones’ VirtualBagel managed to acquire over 16,000 likes after he made the most of advertising through Facebook but he noticed that not everything was as it seemed. It turned out that the vast majority of VirtualBagels attention had not come from the expected locations, such as the US and UK. Instead, most of the bogus business’ attention was coming from isolated locations across parts of Asia. So who was actually showing affection for his page about Bagels?

Derek Muller, the face behind Veritasium, noticed that his own page was also acquiring similar kinds of attention when he tried advertising through Facebook. Whilst his likes were going through the roof, he noticed that activity on his page was stalling and this encouraged him to discover where his “fans” were actually coming from. He found respectable appeal in some European countries such as Austria but the amount of inactive fans he had in places such as Egypt, Sri Lanka, India and Indonesia was quite staggering.

The problem with acquiring fans through Facebook’s advertising scheme is that they can’t filter who actually decides to like your page. Whilst Facebook have attempted to delete hordes of “fake” users in the past, Facebook pages are still flooded with likes that have originated from click farms. What’s worse, Facebook will monitor a posts attention to see if it’s worth promoting and this isn’t going to work for you if you’ve got countless amounts of fake users following your page.

Muller titles his YouTube video “Facebook Fraud” and there’s a pretty good reason for it as well. Facebook are actually benefitting from how click farms operate as they achieve revenue every time you get new fans and choose to engage with them. Muller created another page that was similar to VirtualBagel in that it was simply unlikeable and not worth the attention, yet it still managed to get a pretty significant following. Muller claims in his video that click farms probably like pages they aren’t paid to like to seem more genuine.

Facebook won’t let you delete likes that most would deem completely irrelevant, so you’ll just have to work around them once they’ve been acquired. Facebook’s lack of support is down to the fact that they would have to admit that they get serious revenue from fake clicks should they ever decide to remove them. Facebook benefits from this in the long haul and we are ultimately left to struggle with unwanted attention that we’ve essentially paid for.The moral of the story is simple; Paid likes will damage your Facebook advertising campaign, whether they’re legitimate or illegitimate. The pointless expenditure simply doesn’t provide you with what you’re really looking to achieve, which is a group of genuine fans to help promote your business.

Why not pursue our free consultation service here at Artemis Internet Marketing? We are experts in all things SEO and we are fully accomplished in providing online businesses with strong and productive social media campaigns.